How do we save golf? For answers to a weighty question, Ontario GolfMagazine turned to GGA principal Steve Johnston. For starters, golf course owners need to increase their understanding in two areas – market analysis and yield management – according to Johnston. To learn more, read the article.
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June 21, 2022
Beyond Millennials: New Generations and the Influence of Family
Findings from 6th Annual Research Study on Generational Golfers Generation X, Millennials and Gen Z, with their own attitudes, behaviors and perspectives, have redefined the future […]
April 11, 2022
Developing industry-changing data analytics solutions
With a deep passion for sports, Elliott Leifer joined GGA Partners in 2021 as a Senior Associate on the Data Analytics team. Golf has always been an integral part of my life. I […]