According to Principal Henry DeLozier, "The next upswing in the housing cycle is underway, which means a new generation of golf courses and communities will soon emerge." DeLozier claims that the impending challenge for developers and builders is how to integrate post-recession demands for efficient and sustainable communities while simultaneously "continuing to attract homebuyers who are drawn to the property and aspirational value provided by golf."

DeLozier identifies three important changes in the priorities of next-generation homebuyers: (1) women will influence purchase decisions more than men; (2) buyers will seek financial stability and transparency; and (3) environmental sustainability will be a priority.

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