Struggle on the Niagara Peninsula – Johnston explains solutions for an over-saturated market
June 7, 2013
Golf clubs on the Niagara Peninsula in Southern Ontario are currently struggling to keep their heads above water and remain financially viable in the face of an over-saturated market and declining number of rounds played.
Founding Principal Stephen Johnston commented on the topic, explaining the necessity of full-scale evaluation, a universal marketing plan, and industry-wide cohesion between the various cross-functional entities seeking to maintain golf in the area. Without this the highly competitive Niagara market may be susceptible to a "slow death," according to Johnston.
Learn more about staying afloat during tough times, staying ahead of the pack, and being able to deliver on a high-end level by reading the full length article here.
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