GGA's own Garry Carl provides provocative thoughts worth considering in his recently published book Is Golf in America Heading for a Fiscal Cliff? Drawing on a vast array of golf industry experience, his book tells the story of the personalities who built the game and society along with it.
This work is a compelling look at the impact of social change on the business of golf, outlining the challenges facing the game today and presenting a clear prescription for tomorrow's industry.
Garry has written the quintessential modern-day golf book; funny, insightful, informative, and direct. This book is a 'must-read' that simultaneously provides valuable tools for professional development as well as anecdotal insights for personal enjoyment.
Access the book from the following locations:
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