"...[S]omething's gotta change if golf is going to remain a game and a business with a bright future," says Henry DeLozier to GCI Magazine earlier in November. "We live in an era of change and disruption. Driven by technology and the suddenly empowered consumer, industries and business models are being turned upside down. Except for golf."
Beyond Millennials: New Generations and the Influence of Family
Findings from 6th Annual Research Study on Generational Golfers Generation X, Millennials and Gen Z, with their own attitudes, behaviors and perspectives, have redefined the future […]
April 11, 2022
Developing industry-changing data analytics solutions
With a deep passion for sports, Elliott Leifer joined GGA Partners in 2021 as a Senior Associate on the Data Analytics team. Golf has always been an integral part of my life. I […]