If you have plans to make 2016 the best year in the history of your club and course, you should make sure you know your competitive position.
If you don’t, stop everything you’re doing – budgeting, planning, staffing, even cutting the grass – and define it. The right position is that critical to your success.
Do you have a BHAG? The acronym stands for Big Hairy Audacious Goal and is a long term goal that changes the very nature of a business’ existence. Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking certainly does.
Understand how to implement a BHAG at your club by taking a quick look at a case study of a small club with a mighty goal.