Got Syzygy?

  • March 18, 2016
  • Latest News, Operations, Strategic Planning, Strategy, Best Practice, SI Insights, Marketing & Communications

Golf could use more syzygy - the alignment of key elements to increase effectiveness.  "If you want 2016 to produce improved results, you need more syzygy. Specifically, you want to align two key priorities: 1) the promise of your brand with the quality of the golf experience you provide, and 2) the quality of the golf course to the price you charge." says Henry DeLozier, Principal and Partner at GGA.

What promises are you making at your Club and how will you back them up?

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