According to GGA Principal and Partner Henry DeLozier, "Change is afoot in clubs today because private club branding has been ignored. Few clubs manage their brand consistently and lose brand authority in so doing. " Private clubs are a brand unto themselves and brand authority is synonymous with the truthfulness of your club's brand - is your club what it claims to be?

Don't miss this insightful look into a handful of steps that you can take to fortify your brand and its authority in your market.