Building an efficient and effective marketing and communications plan for your business can be challenging and the approach you take can have a dramatic effect on the outcome.  We wholeheartedly believe, and have witnessed repeatedly, that the best plans are built with purpose and on a foundation of research.

The following article contains a proven and systematic approach to guide you when building your marketing and communications plan for 2017, along with suggestions and ideas to help you develop a solid base of research.

This article was authored by GGA Partner Derek Johnston and GGA Senior Manager Michael Gregory for Golf Business Canada magazine.