Welcome to the INSIDER, a private communication for Strategic Intelligence (SI) subscribers. Each issue will bring you insights and research from GGA’s Club Management practice as well as tips to help you derive the most from your SI platform’s custom reporting, tools and dashboards.
Gauging the Impact of National Trends on Private Clubs
In this inaugural issue, we are excited to unveil the results of the latest social and economic survey of trends that have, or in the near future, will have, the greatest impact on private clubs. The research paper, available for download below and through the Insights section of your SI Portal, provides insights garnered from 150 club managers at North America's elite, top-performing clubs.
Sophisticated business intelligence is having a high degree of impact on private clubs, with 81% rating the impact as 'high' or 'very high':
TREND: There is increasing adoption of more sophisticated business intelligence for decision making. This includes the tracking and analysis of financial and operational performance trends, market pricing trends and positioning, member satisfaction and net promoter score, comparable club benchmarking, and targeted market segmentation.
BEST PRACTICE Planning Ahead. Private clubs have made a comeback since 2008, what are the important ‘to do’ items for a club’s success today? There are at least five characteristics that separate top-performing clubs from those that are not...
INSIGHTS Member Insights Empower Clubs... That Listen.“Innovation distinguishes between a leader and a follower” – Steve Jobs.Listening to and measuring insights from your membership is a practice your board and management should embrace if they are to predict and navigate the inevitable change that is coming to every club.