Country clubs pushing to keep membership up are trying harder to keep female members happy with souped-up gym facilities

GGA was recently asked to weigh-in on a piece which ran in the Wall Street Journal regarding trends in the evolution of amenities at private clubs.  WSJ authors relied on GGA's most recent research on National Club Trends and comments from Partner Henry DeLozier to validate the trend at many clubs where focused development surrounding fitness-related amenities is being leveraged to attract non-traditional member demographics such as women, millennials, and non-golfers.

Read the full article from Rachel Bachman and Brian Costa here.