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Country clubs pushing to keep membership up are trying harder to keep female members happy with souped-up gym facilities
GGA was recently asked to weigh-in on a piece which ran in the Wall Street Journal regarding trends in the evolution of amenities at private clubs. WSJ authors relied on GGA's most recent research on National Club Trends and comments from Partner Henry DeLozier to validate the trend at many clubs where focused development surrounding fitness-related amenities is being leveraged to attract non-traditional member demographics such as women, millennials, and non-golfers.
Beyond Millennials: New Generations and the Influence of Family
Findings from 6th Annual Research Study on Generational Golfers Generation X, Millennials and Gen Z, with their own attitudes, behaviors and perspectives, have redefined the future […]
April 11, 2022
Developing industry-changing data analytics solutions
With a deep passion for sports, Elliott Leifer joined GGA Partners in 2021 as a Senior Associate on the Data Analytics team. Golf has always been an integral part of my life. I […]