Latest News, Insight, Private Clubs, Success, Member & Customer Surveys
"Whether through focus groups, member surveys, or employee evaluations, managers need to assess members' attitudes about their clubs."
Contributing to Rebecca Larsen's How to Measure Member Satisfaction piece for CMAA Magazine, GGA Senior Manager Michael Gregory weighs in on survey best practices.
Michael's expertise in membership communication and attitudinal surveys informed his commentary relating to the best timing for member surveys, types of feedback to target, filtering responses by demographic segments, and using membership feedback to precede long-range planning initiatives.
Beyond Millennials: New Generations and the Influence of Family
Findings from 6th Annual Research Study on Generational Golfers Generation X, Millennials and Gen Z, with their own attitudes, behaviors and perspectives, have redefined the future […]
April 11, 2022
Developing industry-changing data analytics solutions
With a deep passion for sports, Elliott Leifer joined GGA Partners in 2021 as a Senior Associate on the Data Analytics team. Golf has always been an integral part of my life. I […]