Category results for : Market Analysis


2019 Millennial Golf Industry Survey Findings – Part 1

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial […]

 https://ggapartners.com/2019/02/2019-millennial-golf-industry-survey-findings-part-1/ Why You Need More than One Member Survey

Member satisfaction surveys are a rich source of data and intelligence for measuring year-on-year club performance, but fall short of accounting for the changing face of members’ […]

 https://ggapartners.com/2019/02/need-one-member-survey/ Partnership Promises Leading Edge Analytics For Clubs

MetricsFirst and GGA partner to provide leading edge data analytics to the club industry. TORONTO, Ontario – MetricsFirst and Global Golf Advisors (“GGA”) are pleased to […]

 https://ggapartners.com/2019/01/partnership-promises-leading-edge-analytics-clubs/ Key Benchmarking Standards in the Golf Industry

How to Leverage the Information to Improve Operations Benchmarking standards are commonplace in most industries. These standards are set and updated based on defined and evolving […]

 https://ggapartners.com/2018/11/golf-benchmarking-standards/ On Message

As a business, it’s important to step back at times and ask yourself the question: who am I talking to? When it comes to local marketing, clubs can easily get caught up in […]

 https://ggapartners.com/2018/11/on-message/ Harnessing the Power of Strategic Intelligence

When a club undergoes a strategic planning event, they do so by assessing a number of key data sets: member preferences, club operations, finances and market forces.  All of these […]

 https://ggapartners.com/2018/10/harnessing-power-strategic-intelligence/ Averting Surprises

On the west coast of Scotland, between the islands of Jura and Scarba, lurks a monstrous whirlpool so menacing that it even has its own name. Fed by a tidal surge that picks up […]

 https://ggapartners.com/2018/10/avert-surprise/ New Study Reveals The Truth About Millennial Golfers

• 75% of avid Millennial golfers will consider joining a private club in the future • Age 33 is the ‘sweet spot’ when avid Millennials are most likely to join a club • […]

 https://ggapartners.com/2018/03/new-study-reveals-truth-about-millennial-golfers/ Is Your Club Truly Member-Centric?

In 2017, Toymaker LEGO announced that revenues had hit a record high, rising 6 per cent to DKr37.9bn (stg£4.4bn) – the highest ever annual level recorded in its 85-year history. […]

 https://ggapartners.com/2018/02/member-centric/