Insights

What Do Members Want?
March 17, 2023

What Do Members Want?

Some club leaders believe that it is a fool’s mission to try to understand what members want. In fact, it is quite simple…you need to ask members what they want. Michael […]

Read Article
  1. Home
  2. Insights

Latest Insights

September 15, 2022
An Anatomy of Two Committees
September 15, 2022
Corporate Policies and Best Practices for Proper Club Committee Alignment
September 15, 2022
Key Metrics for Effective Management of Gen Z
September 15, 2022
The Conversations That Shape Business Results
September 15, 2022
How to Use Performance Evaluation Effectively to Retain Best Talent
September 15, 2022
From Private Club Leader to Private Club Advisor
September 15, 2022
From Forming to Performing: Principles and Practices for Effective Club Committees
September 10, 2022
The Challenge of Club Governance: An Interview with Damon DiOrio, CEO, Desert Mountain Club
August 22, 2022
The Intricacies of Benchmarking Data
July 20, 2022
A Club Leader’s Perspective [2022]
June 21, 2022
Beyond Millennials: New Generations and the Influence of Family
April 11, 2022
Developing industry-changing data analytics solutions
March 29, 2022
National Club Association 2022 Member Survey
February 9, 2022
GGA Partners 2022 Outlook
January 30, 2022
Opportunities to Reinvent Club Service Standards
January 30, 2022
Putting your data to work: 3 strategies to optimize your private club data
January 27, 2022
Building the Membership Models of the Future
October 6, 2021
3 Reminders for Every Leader
October 6, 2021
Labor, Capital Spending Top 2022 Budgets
October 6, 2021
Board Room Best Practices
July 13, 2021
Know Your NPS to Build Brand Loyalty & Member Referrals
June 15, 2021
A Club Leader’s Perspective: Emerging Trends & Challenges
June 12, 2021
You’re Now the Leader
June 4, 2021
Mid-Year Predictions for the Second Half of 2021
May 19, 2021
Say These Two Words to Boost Employee Performance
April 8, 2021
Staffing For Success: Part 3
March 30, 2021
Taking Club Elections Digital
March 17, 2021
Life in Flux: The Evolving Priorities of Millennial Golfers
March 16, 2021
Staffing For Success: Part 2
February 15, 2021
Staffing For Success: Part 1
February 2, 2021
In Pursuit of Innovation
January 22, 2021
Breaking Down Key Financial & Operating Data in Club Management
January 19, 2021
2021 Predictions on the Shape of the Next Normal
January 18, 2021
What Are You Doing to Develop Future Leaders?
December 12, 2020
What’s Next Rests in Your Hands
November 6, 2020
Constantly Thinking About Budgets
October 15, 2020
Playing the Long Game
September 9, 2020
Budgeting Must Go On
August 31, 2020
Leveraging Differences in the Boardroom
August 28, 2020
Four HR Questions Club Boards Should Be Asking
August 11, 2020
Members Worried About Their Club’s Financial Health; Say Their Return Contingent on Safe Conditions
August 10, 2020
Practice Areas and the Pandemic
August 5, 2020
Winter is Coming…
July 31, 2020
Speaking the New Language of Brands
July 22, 2020
Defined by Passion
July 15, 2020
A Member’s Perspective: The Shifting Private Club Landscape
June 10, 2020
The New Urgency of Strategic Planning
June 10, 2020
Millennials & Golf’s Value Proposition
June 10, 2020
Not the Time to Wait
May 27, 2020
Running Toward Change
May 21, 2020
Getting the Right People on the Bus
May 18, 2020
RelationSHIFTS: COVID-19 and a ‘New Normal’ for Clubs
May 14, 2020
Talent: The Big Differentiator
May 13, 2020
Planning For a Crisis
May 12, 2020
Webinar: A Changing Future for Golf Course Superintendents
May 12, 2020
The Change Study: Implementing Change (UK/IE Report)
May 6, 2020
Tactics for Financial Stewardship in a Crisis (Part 2)
May 4, 2020
Podcast: The Changing Face of the Golf Industry
April 29, 2020
The New Normal?
April 22, 2020
Guiding Principles for Financial Stewardship (Part 1)
April 17, 2020
Crystal Ball Thoughts on the Shape of the Next Normal
April 15, 2020
The Change Study: Preparedness (UK/IE Report)
April 14, 2020
Smart Moves by Smart Leaders
April 9, 2020
Four Pillars of Effective Communication
April 4, 2020
Club Leadership for Tough Times
April 4, 2020
Breaking Down Muni Misconceptions
April 3, 2020
When Compliance Meets Health and Safety
April 1, 2020
Lifting the Fog of Crisis
March 30, 2020
Employee Engagement
March 27, 2020
Sample Coronavirus Planning Framework
March 25, 2020
Putting Planning First
March 23, 2020
In Times of Crisis, Customized Communication Is Key
March 20, 2020
Leading in Challenging Times
March 17, 2020
How to Elect (and Entrust) the People with Power
March 12, 2020
Conflict in the Boardroom
March 2, 2020
Dangers of Depersonalizing the Member Experience
February 23, 2020
Review of Hurdzan’s Golf and Law
January 22, 2020
Millennials and the Value Proposition at Your Facility
January 8, 2020
Does Your Club Have An Identity Crisis?
January 8, 2020
Turning Insights Into Action
January 8, 2020
The Indistractable Manager
December 10, 2019
What Does Golf’s Green Future Mean for You?
December 10, 2019
Winning Financial Practices
December 6, 2019
Folding Multiple Plans Into One
November 12, 2019
Walking in the Customer’s Shoes
November 11, 2019
The Power of Women
November 10, 2019
The Family Opinion
October 31, 2019
Don’t Let Them Ignore You
October 21, 2019
GGA Careers: Associate
October 2, 2019
Plotting for Budgetary Triumphs
October 2, 2019
A Better Way to Communicate
October 1, 2019
Stop Thinking ‘Retention’, Start Thinking ‘Relationship’
September 16, 2019
Creating A Better Environment for Workers … and Potential Hires
September 5, 2019
Bringing Innovation and Creativity to Events (Case Study)
September 4, 2019
How to Develop an Enviable (and Profitable) Events Calendar
September 3, 2019
Boosting Your Club’s Brand Through Events
August 30, 2019
GGA to Offer Sophisticated Electronic Voting Services to Private Clubs
August 8, 2019
Is Your Club Relevant?
August 7, 2019
Inspiring Member Introductions
August 6, 2019
Become an Employer of Choice
August 5, 2019
Community… and How To Build It
July 29, 2019
Make Time for Strategic Thinking
July 17, 2019
Grasshoppers, Water, and the Golf Business
July 11, 2019
3 Attributes of an Outstanding Club Manager
July 5, 2019
Looking Outside the Boardroom
July 4, 2019
The Dreaded C-Word
June 20, 2019
Substance Over Style
June 12, 2019
How to Embrace Emerging Club Technology
June 5, 2019
Using Technology to Your Operational Advantage
June 4, 2019
What Works on Social?
May 29, 2019
Celebrating Client Success in Transaction Advisory
May 20, 2019
Covering Isn’t Just For Music
May 10, 2019
2019 Millennial Golf Industry Survey Findings – Part 8
May 9, 2019
Avoiding a Category Overload
May 8, 2019
The Club for Millennials
May 7, 2019
Being Flexible for the Future
May 3, 2019
2019 Millennial Golf Industry Survey Findings – Part 7
April 22, 2019
2019 Millennial Golf Industry Survey Findings – Part 6
April 15, 2019
2019 Millennial Golf Industry Survey Findings – Part 5
April 8, 2019
Inspired by the Masters
April 1, 2019
Managing Your Club Identity
March 31, 2019
Hiring Staff with Staying Power
March 30, 2019
Embedding a Culture of Progression and Longevity Among Board Members
March 29, 2019
2019 Millennial Golf Industry Survey Findings – Part 4
March 15, 2019
2019 Millennial Golf Industry Survey Findings – Part 3
March 13, 2019
Gauging the Impact of Private Club Trends: 2019 Update
March 11, 2019
Staying Sharp
March 8, 2019
2019 Millennial Golf Industry Survey Findings – Part 2
March 5, 2019
Season Proofing Your Club
March 5, 2019
Making the Connection
March 4, 2019
First Impressions Matter
March 1, 2019
Change Shows No Sign of Slowing
February 24, 2019
Clubs Should Be Selling Memories
February 13, 2019
2019 Millennial Golf Industry Survey Findings – Part 1
February 7, 2019
Protecting Against Project Mythology
February 6, 2019
Who’s Your Innovator?
February 4, 2019
Why You Need More than One Member Survey
February 1, 2019
Why Business Planning is the No. 1 Trend Facing Private Clubs
January 16, 2019
What’s Important to Know About Recruiting Millennials to Join the Club?
January 12, 2019
Board Self-Assessment: 5 Steps to Evaluate Your Performance
January 9, 2019
Will Millennials Save Golf?
January 9, 2019
Time to Deliver an Unforgettable Experience
January 7, 2019
What Makes Members Happy
January 7, 2019
Selling Experiences
December 12, 2018
Becoming a Destination
December 7, 2018
GGA and the CSCM Launch First of Two Research Initiatives
December 5, 2018
Effective Beginnings
November 16, 2018
Strategic Intelligence Overview: Part 3 of 3
November 15, 2018
Key Benchmarking Standards in the Golf Industry
November 13, 2018
Budgeting 2019
November 9, 2018
The ‘Tiger Effect’
November 7, 2018
On Message
November 4, 2018
Three Steps to Connect Marketing to Sales
November 4, 2018
The Revenue Menu
October 30, 2018
Polish Your Skills
October 12, 2018
Harnessing the Power of Strategic Intelligence
October 5, 2018
Strategic Intelligence at Work
October 4, 2018
Averting Surprises
October 2, 2018
Strategic Intelligence Overview: Part 2 of 3
September 20, 2018
Board Self-Assessment
September 10, 2018
Hard Times
September 4, 2018
Strategic Intelligence Overview: Part 1 of 3
August 31, 2018
What Millennials Want
August 22, 2018
Manager Views on Innovation
August 16, 2018
Make Grit a Habit
July 21, 2018
Board Priorities: Add Brand Management to Your Fiduciary Responsibilities
July 21, 2018
Financial Indicators to Monitor
July 15, 2018
Agronomic Planning – Avoid Canine Brunch
July 9, 2018
The Influence of Online Reviews
June 6, 2018
Finding New Members
May 24, 2018
The Equalizer
May 9, 2018
Monitoring Club Performance through Board Policy
April 29, 2018
Focus on Planning, Not Plans
April 12, 2018
Will Women Save Golf?
April 11, 2018
GGA Education Events Isolate Themes & Challenges Facing Club Leaders
April 9, 2018
Prioritize Customer Service to Maximize Revenue
March 12, 2018
How to Be a Great Board Member
March 9, 2018
New Study Reveals The Truth About Millennial Golfers
February 22, 2018
2018 Club Governance Model Executive Summary
February 6, 2018
Is Your Club Truly Member-Centric?
February 4, 2018
Creating Strong Club Culture
January 24, 2018
Small Measures, Big Results
Load more

Latest Videos

March 3, 2021
The Three Keys to Effective Governance
February 17, 2021
Four Factors That Impact Innovation
May 12, 2020
Webinar: A Changing Future for Golf Course Superintendents
April 24, 2020
Webinar: Member Surveys in Uncertain Times
January 15, 2020
Announcement coming soon #newerabegins
December 11, 2019
Why Every Club Needs a Regular Capital Reserve Study
October 1, 2019
Detecting the First Signs of Discontent
December 10, 2018
Project 2029: What will your club look like 10 years from now?
December 10, 2018
Revitalizing Your Club Post-Recession
September 4, 2018
Common Change Challenges
Load more

Latest Research & Whitepapers

February 21, 2023
A Club Leader’s Perspective [2022/2023]
July 20, 2022
A Club Leader’s Perspective [2022]
June 21, 2022
Beyond Millennials: New Generations and the Influence of Family
January 28, 2022
Whitepaper: Unlocking the Strategic Power of Member Feedback
June 15, 2021
A Club Leader’s Perspective: Emerging Trends & Challenges
March 30, 2021
Taking Club Elections Digital
March 17, 2021
Life in Flux: The Evolving Priorities of Millennial Golfers
February 2, 2021
In Pursuit of Innovation
August 31, 2020
Leveraging Differences in the Boardroom
July 31, 2020
Speaking the New Language of Brands
July 15, 2020
A Member’s Perspective: The Shifting Private Club Landscape
June 10, 2020
The New Urgency of Strategic Planning
June 10, 2020
Millennials & Golf’s Value Proposition
May 12, 2020
The Change Study: Implementing Change (UK/IE Report)
April 15, 2020
The Change Study: Preparedness (UK/IE Report)
March 13, 2019
Gauging the Impact of Private Club Trends: 2019 Update
Load more