Linda Dillenbeck joined GGA in 2015 as a Senior Associate, specializing in strategic marketing communications planning and execution. Linda is a results-oriented sales and marketing professional, a conceptual thinker capable of identifying a brand’s unique selling proposition, developing integrated brand identity and communications solutions, and selling through the message to the target audience in a transparent and clear manner. She is also an intelligent financial manager with focus on remaining true to maximizing revenue and minimizing expenses.
Linda’s career began in 1977 as a media buyer, rising to Partner, of the Phoenix-based The Producers Inc., an advertising agency specializing in business-to-business marketing solutions. Her clients included a diverse range of national and regional companies, including Motorola, Greyhound Lines, Honeywell, Holsum Bakery, PacTel (now Verizon), and Intel, among others.
From 1998 to 2003, Linda was VP, Sales and Marketing at Resort Suites of Scottsdale where she had complete responsibility for both the marketing/advertising and sales teams while at this Scottsdale golf property. She established an in-house agency to create and execute all brand, media, and creative strategies reducing overall department expenses by 25% while increasing target audience reach and revenue by 30%.
From 2003 to 2015, Linda served as Southwest Sales Manager for Golf Digest Companies, representing four titles along with its digital properties in seven southwestern markets.
Since joining GGA, Linda has assisted private golf clubs and city clubs across North America with brand development, positioning, analysis of effective communications, and capital communications. She has also become a frequent speaker at various industry conferences on the keys to effective communications.