GGA and the CSCM Launch First of Two Research Initiatives
December 7, 2018
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The Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for the benefit of CSCM members and the club industry at large.
The first joint research initiative launched December 6, 2018 with a comprehensive survey of CSCM members that focuses on attitudes, trends and best practices from club leaders. The purpose of this survey is to gain insights on the Canadian club industry and gauge the opinions of Club leaders on the industry outlook.
The results of the survey will be shared for the benefit of all participants and will form the basis for ongoing industry research that will increase the reach and impact of the CSCM for its members and Canadian club managers.
The December 2018 survey is the first of two club industry research initiatives CSCM and GGA will undertake each year. Following the completion of this survey, the second initiative will target business media through lifestyle research initiatives that generate interest beyond the club industry.