Whitepaper: Unlocking the Strategic Power of Member Feedback
January 28, 2022
Latest News, Whitepapers, Business Planning, Private Clubs, Strategic Planning, Best Practice, Leadership, Membership, Henry DeLozier, Michael Gregory, Latest Research
This GGA Partners whitepaper discusses new approaches to understanding private club members. By re-imagining the potential of member feedback and charting a path towards maximizing feedback in strategic planning, private clubs can increase their attractiveness and competitiveness further.
This whitepaper reviews how Medinah Country Club strengthened its position in an increasingly competitive environment and uncertain economic time. By supplementing its understanding of member satisfaction to identify how to allocate limited resources, the Club was able to significantly impact member satisfaction and identify the greatest areas of opportunity.
Key topics and actions that are highlighted in this whitepaper include:
Advanced data analytics, including the Member Feedback Loop
Approaching data differently to pivot towards feedback opportunities
Unlocking the true potential of member surveys
Leveraging Satisfaction Impact Assessments to support club strategy
Delivering on the promise of data-informed decision-making