GGA Partners Reinforces its Commitment to the Club Management Profession with Renewal of Club Management Association of America Partnership

West Palm Beach, FL/Alexandria, VA – The Club Management Association of America (CMAA) and GGA Partners (GGA) are pleased to announce a three-year renewal of their corporate partnership.

Through the CMAA Partnership Network, GGA Partners will continue its longstanding commitment to the club management professional. The new agreement has been designed to further enhance GGA’s contribution to CMAA’s mission with strategic research initiatives and thought leadership.

“We are delighted to continue our partnership with CMAA and their members,” commented Derek Johnston, Managing Director and Partner of GGA Partners. “Our new business partnership has been designed to deliver impactful education and industry research in the areas that will be most relevant to club leaders in the years to come.”

As a CMAA Business Partner and presenting sponsor of CMAA’s Business Management Institute (BMI) Leadership Principles, CMAA has enlisted GGA’s support with research and education targeting governance, strategy, membership, and analytics.

The partnership will benefit CMAA members through numerous initiatives, including the GGA Institute Club Perspectives research series, including several different rolling studies, each focused on a targeted group of key stakeholders: club leaders, club employees, club members and club partners. GGA will also deliver educational sessions each year that include a club strategy workshop at CMAA’s World Conference & Club Business Expo, a GGA Institute workshop at CMAA’s Leadership/Legislative Conference, educational support at BMI Leadership Principles, and other webinars, publications, podcasts, and other educational initiatives.

“We are excited to launch the next chapter in our partnership with GGA,” noted Jeff Morgan, FASAE, CAE, President & Chief Executive Officer of CMAA. “Their team of professionals are committed to supporting education and research initiatives that promote the professional development of CMAA members, and we are incredibly appreciative of the very positive impact GGA has had on our association and our members over the past 15 years as a partner.”

For more information contact:
Derek Johnston
derek.johnston@ggapartners.com

Melissa Low, CAE
Club Management Association of America
goodnews@cmaa.org