“Clubs that do not objectively survey their members and rely on 'perception' are more likely to perceive higher overall satisfaction than clubs who actually measure.”

GGA Club Leader’s Perspective 2024 Research Survey

Perception vs Reality
If you are a winter season club and nearing the end of your peak season usage, it is important to reflect on the year that was and begin planning for the year ahead to continuously improve the member experience.

By conducting an annual member survey, you avoid the risk of blind spots when it comes to understanding the real member experience at your Club.

Now is a Good Time for a Member Survey
The benefits of working with GGA to conduct your member survey now include:

Optimal Timing
Members can evaluate their experience this season while it is on their minds.

Support for Planning Season
Updated, accurate and reliable data and insights will support goal setting and strategic initiatives.

Performance Review Insights
Results will provide objective metrics to support departmental goal setting and evaluation of managers.

Year-Over-Year Feedback Blueprint
Set the stage for year-over-year consistency and valuable trending feedback in the years to come.

Demographic Insights
What did your new class of members think of their first season? A GGA survey will help you cross-section the attitudes of a multitude of demographic profiles.

Updated Benchmarking and Trends
Updated benchmark comparisons and broader industry satisfaction trends will help you prioritize areas of focus and anticipate future member needs.

Now is the time to gain valuable insights from your members to replace perceptions with reality. A GGA member survey will provide you with an understanding of your members' experiences and expectations that will allow you to continuously improve for the year ahead.

For more information, contact:

Michael Gregory
Managing Director & Partner
michael.gregory@ggapartners.com