With 90% of consumers reading online reviews before visiting a business, and 84% of people trusting online reviews as much as a personal recommendation, perceptions are forming […]

The need to grow membership keeps me up at night. Where should clubs focus their attention to find new members? A bleary-eyed Keith Richards awoke with music in his head. He […]

At one point in Neil Simon’s Tony Award-winning Biloxi Blues, Sgt. Merwin Toomey tells his young recruit, Eugene Morris Jerome, “If there were no such thing as problems, we […]

Monitoring club performance is essential for the Board to be accountable to members. The trend in business and non-profit organizations is for data driven decision-making. Boards […]

Gen. Dwight D. Eisenhower, who served as Supreme Commander of the Allied Forces in Europe and planned the successful invasions of North Africa, France and Germany during World War […]

Golf has a tendency to exist in a vacuum, one where blinders we sometimes wear with pride make us inattentive to happenings outside the confines of our green fairways. But looking […]

Golf club executives have come together on both sides of the Atlantic as GGA continues its program of insight-led educational Symposiums, that deliver insights, research and […]

Detailed research shows that 93% of customers admit to online reviews impacting on their purchasing decisions*. For golf clubs, this means they need to find new ways to ensure […]

“The most effective private club board members park their personal agendas at the door and work collectively for the betterment of all members.” GGA Partner Henry […]

• 75% of avid Millennial golfers will consider joining a private club in the future • Age 33 is the ‘sweet spot’ when avid Millennials are most likely to join a club • […]