“Establish an atmosphere which fosters a sense of community and belonging – that is fundamental to member satisfaction.” – GGA Senior Associate Martin Tzankov In a […]

As a business, it’s important to step back at times and ask yourself the question: who am I talking to? When it comes to local marketing, clubs can easily get caught up in […]

When a club undergoes a strategic planning event, they do so by assessing a number of key data sets: member preferences, club operations, finances and market forces.  All of these […]

On the west coast of Scotland, between the islands of Jura and Scarba, lurks a monstrous whirlpool so menacing that it even has its own name. Fed by a tidal surge that picks up […]

Earlier this year Global Golf Advisors, in conjunction with Nextgengolf, released a follow up report to its ground-breaking 2017 study entitled ‘The Truth About Millennial […]

Generating growth through culture change is the goal of the Innovation Labs initiative. Discussions about business, society, the economy or technology invariably include the word […]

• 75% of avid Millennial golfers will consider joining a private club in the future • Age 33 is the ‘sweet spot’ when avid Millennials are most likely to join a club • […]

In 2017, Toymaker LEGO announced that revenues had hit a record high, rising 6 per cent to DKr37.9bn (stg£4.4bn) – the highest ever annual level recorded in its 85-year history. […]