Category results for : Marketing & Communications


Webinar: Member Surveys in Uncertain Times

This webinar continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees as a result of […]

 https://ggapartners.com/2020/04/webinar-member-surveys-in-uncertain-times/ Four Pillars of Effective Communication

This article continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees as a result of […]

 https://ggapartners.com/2020/04/four-pillars-of-effective-communication/ In Times of Crisis, Customized Communication Is Key

This week GGA Partners continues its series of communications to help leaders of private clubs address challenges confronting their businesses and their employees with three […]

 https://ggapartners.com/2020/03/in-times-of-crisis-customized-communication-is-key/ Dangers of Depersonalizing the Member Experience

As new innovations continue to help streamline club operations, GGA Partner Henry DeLozier cautions against replacing staff with technology and removing what can be priceless […]

 https://ggapartners.com/2020/03/dangers-of-depersonalizing-the-member-experience/ Think Big Entering A New Decade

Thinking of big changes in 2020?  Writing for Golf Course Industry Magazine, GGA Partner Henry DeLozier shares four macro changes to consider as the new decade begins. Golf no […]

 https://ggapartners.com/2020/01/think-big-entering-a-new-decade/ Does Your Club Have An Identity Crisis?

“Today, brands are stories. (…) carefully developed and aimed at preidentified market segments whose wants, needs and expectations align with the intended benefits of the […]

 https://ggapartners.com/2020/01/does-your-club-have-an-identity-crisis/ Walking in the Customer’s Shoes

This article is written and produced by Sue Shapcott, PhD. Sue is the founder of Change Golf Instruction, a golf coaching business that partners with public golf courses, and […]

 https://ggapartners.com/2019/11/walking-in-the-customers-shoes/ The Family Opinion

Member surveys are not as clear cut as simply gauging satisfaction or opinion of members. GGA’s Andrew Milne explains how, by reaching out to include spouses or family in club […]

 https://ggapartners.com/2019/11/the-family-opinion/ A Better Way to Communicate

Churning out communications to your members with little thought for who you are speaking to and what medium you are using is not a recipe for success. As GGA’s Henry DeLozier […]

 https://ggapartners.com/2019/10/a-better-way-to-communicate/ Creating A Better Environment for Workers … and Potential Hires

This is the second of two Golf Course Industry Game Plan columns focusing on becoming an employer of choice.  For more, check out the previous article “Become an Employer of […]

 https://ggapartners.com/2019/09/creating-a-better-environment-for-workers-and-potential-hires/