Member Satisfaction Trends & the Importance of Continuous Measurement

Club leaders generally have a strong pulse on the strengths and weaknesses of the member experience at their club. But given the amount of direct member feedback that Club Managers […]

https://ggapartners.com/2023/08/member-satisfaction-trends-continuous-measurement/ The Conversations That Shape Business Results

Every club manager understands the value of effective conversations, with members, guests, employees, Boards and other stakeholders. Equally as important, is how the club […]

https://ggapartners.com/2022/09/conversations-that-shape-business-results/ Know Your NPS to Build Brand Loyalty & Member Referrals

In our work with clients across the globe, our research reveals that member referrals are the most important means of generating a steady stream of new prospects, which is probably […]

https://ggapartners.com/2021/07/nps-brand-loyalty-member-referrals/ Taking Club Elections Digital

The pandemic has accelerated the need to move the ballot box for club elections from paper to the computer and this trend will continue in the coming years. GGA Partners online […]

https://ggapartners.com/2021/03/taking-club-elections-digital-with-online-voting/ Running Toward Change

This article continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees because of the […]

https://ggapartners.com/2020/05/running-toward-change/ Webinar: Member Surveys in Uncertain Times

This webinar continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees as a result of […]

https://ggapartners.com/2020/04/webinar-member-surveys-in-uncertain-times/ Dangers of Depersonalizing the Member Experience

As new innovations continue to help streamline club operations, GGA Partner Henry DeLozier cautions against replacing staff with technology and removing what can be priceless […]

https://ggapartners.com/2020/03/dangers-of-depersonalizing-the-member-experience/ Stop Thinking ‘Retention’, Start Thinking ‘Relationship’

Retention is something of a time-selective phrase in club management. Its definition has, arguably, become too closely rooted in taking action (usually) at the time of membership […]

https://ggapartners.com/2019/10/stop-thinking-retention-start-thinking-relationship/ Is Your Club Relevant?

If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? […]

https://ggapartners.com/2019/08/is-your-club-relevant/ Inspiring Member Introductions

New members can be difficult to come by, especially during times of economic turbulence. But your existing core membership can hold the key to unlocking a wave of new members. […]

https://ggapartners.com/2019/08/inspiring-member-introductions/