Running Toward Change

This article continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees because of the […]

https://ggapartners.com/2020/05/running-toward-change/ Webinar: Member Surveys in Uncertain Times

This webinar continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees as a result of […]

https://ggapartners.com/2020/04/webinar-member-surveys-in-uncertain-times/ Dangers of Depersonalizing the Member Experience

As new innovations continue to help streamline club operations, GGA Partner Henry DeLozier cautions against replacing staff with technology and removing what can be priceless […]

https://ggapartners.com/2020/03/dangers-of-depersonalizing-the-member-experience/ Stop Thinking ‘Retention’, Start Thinking ‘Relationship’

Retention is something of a time-selective phrase in club management. Its definition has, arguably, become too closely rooted in taking action (usually) at the time of membership […]

https://ggapartners.com/2019/10/stop-thinking-retention-start-thinking-relationship/ Is Your Club Relevant?

If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? […]

https://ggapartners.com/2019/08/is-your-club-relevant/ Inspiring Member Introductions

New members can be difficult to come by, especially during times of economic turbulence. But your existing core membership can hold the key to unlocking a wave of new members. […]

https://ggapartners.com/2019/08/inspiring-member-introductions/ Avoiding a Category Overload

When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining process can help to slim down the […]

https://ggapartners.com/2019/05/avoiding-category-overload/ The Club for Millennials

On the back of GGA’s largest piece of millennial research to date, Michael Gregory answers your questions, revealing how the findings paint a clear picture of who clubs need […]

https://ggapartners.com/2019/05/the-club-for-millennials/ Season Proofing Your Club

For clubs facing seasonal challenges, maintaining member engagement year-round can be challenging. GGA’s Stephen Johnston provides insights on how to keep members connected to […]

https://ggapartners.com/2019/03/season-proofing-club/ Why You Need More than One Member Survey

Member satisfaction surveys are a rich source of data and intelligence for measuring year-on-year club performance, but fall short of accounting for the changing face of members’ […]

https://ggapartners.com/2019/02/need-one-member-survey/