Today’s fast paced tech savvy society is often called The Experience Economy, which references the ever-rising expectations of customers coupled with the desire for memorable […]

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial […]

Anyone taking on projects great or small during 2019 might consider a lesson from Phidias, the Greek sculptor, painter and architect.  Phidias is best known for his statue of […]

Member satisfaction surveys are a rich source of data and intelligence for measuring year-on-year club performance, but fall short of accounting for the changing face of members’ […]

Occam’s Razor is the work of a Franciscan friar and theologian, William of Ockham, who reasoned that itis better to keep things simple when attempting to understand complicated […]

A few years ago, Time magazine published an exhaustive look at millennials titled “The Me, Me, Me Generation.”  The story took some shots at a generation characterized as […]

Today, many club members are less inclined to splurge on a new set of clubs and more likely to allocate their time and money to sharing an experience with their friends and family. […]

“Establish an atmosphere which fosters a sense of community and belonging – that is fundamental to member satisfaction.” – GGA Senior Associate Martin Tzankov In a […]

Does your club tap into the value of members’ experiences?  Engaging with the experience economy is the fastest-growing method of marketing services, and it will shape the […]

For 80%* of members and visitors, the golf course is the aspect of a club they hold most dear. It is pivotal to the club’s reputation. However, when we imagine a ‘golf […]