Season Proofing Your Club

For clubs facing seasonal challenges, maintaining member engagement year-round can be challenging. GGA’s Stephen Johnston provides insights on how to keep members connected to […]

https://ggapartners.com/2019/03/season-proofing-club/ Making the Connection

Do you know what makes your club special and different? GGA’s Linda Dillenbeck explains the power of understanding what makes your club unique, and how to communicate that […]

https://ggapartners.com/2019/03/making-the-connection/ First Impressions Matter

First impressions matter. But how do we create positive experiences for all when different customers have different values? Backed by recent research findings, GGA’s Ben […]

https://ggapartners.com/2019/03/first-impressions-matter/ Change Shows No Sign of Slowing

If your time to you is worth saving Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’ – The Times They Are A Changin’, Bob […]

https://ggapartners.com/2019/03/change-shows-no-sign-slowing/ Clubs Should Be Selling Memories

Today’s fast paced tech savvy society is often called The Experience Economy, which references the ever-rising expectations of customers coupled with the desire for memorable […]

https://ggapartners.com/2019/02/clubs-selling-memories/ 2019 Millennial Golf Industry Survey Findings – Part 1

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial […]

https://ggapartners.com/2019/02/2019-millennial-golf-industry-survey-findings-part-1/ Protecting Against Project Mythology

Anyone taking on projects great or small during 2019 might consider a lesson from Phidias, the Greek sculptor, painter and architect.  Phidias is best known for his statue of […]

https://ggapartners.com/2019/02/protecting-project-mythology/ Who’s Your Innovator?

If you’re to succeed in driving change at your club, you need a champion of innovation – the person who makes things happen. But what if that person doesn’t exist? […]

https://ggapartners.com/2019/02/whos-your-innovator/ Why You Need More than One Member Survey

Member satisfaction surveys are a rich source of data and intelligence for measuring year-on-year club performance, but fall short of accounting for the changing face of members’ […]

https://ggapartners.com/2019/02/need-one-member-survey/ Why Business Planning is the No. 1 Trend Facing Private Clubs

Business Planning is the number one trend in the private club sphere for 2019, with club managers citing it as having the highest impact on club operations in today’s market. GGA […]

https://ggapartners.com/2019/02/business-planning-trend/