Dr. Brey is passionate about supporting the professionals who lead premiere private clubs, golf courses, resorts, and lifestyle residential communities.

Eric leverages his dedication to understanding stakeholders’ wants, needs, and desires to help organizations find effective business solutions and develop successful strategies.

By thinking creatively about the challenges facing our industry, his innovative methodologies are helping GGA clients:

→ Identify and determine members’ strategic preferences,
→ Recognize the unique values and motivations of different segments,
→ Identify what skills leaders need to be successful,
→ Determine key sources of dissatisfaction to prioritize organizational activities,
→ Understand pricing elasticity and funding preferences,
→ Use personas to clarify member sentiment differences, and
→ Assess the impacts of club usage and social engagement on member attrition.

His research is recognized for its impact and published in top-tier academic journals and trade publications. As an industry speaker, Eric focuses on sharing data-driven insights in a relatable manner and has presented to industry groups and associations locally, nationally, and globally.

He has had the incredible privilege of supporting businesses and organizations across the hospitality and tourism industries. He has a Ph.D. from Purdue University and is currently a Professor in the School of Management at the University of Wisconsin-Stout.