A club manager spends considerable hours thinking of ways to attract new members of all types, but this should never be to the detriment of your core income: existing members.
GGA Partner Michael Gregory provides insight into the ways you can detect when a member falls off the radar, and what you should do when it happens.
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May 20, 2025
What Club Members Want
Knowing what members want and need is a primary focus in most private club boardrooms. Club leaders are inundated with special requests and sometimes selfish recommendations from […]
March 5, 2025
It’s Survey Season
“Clubs that do not objectively survey their members and rely on ‘perception’ are more likely to perceive higher overall satisfaction than clubs who actually […]
