Club Employees' Perspectives

Exceeding Member Expectations by Becoming an Employer of Choice
Employee retention and recruitment continue to be the primary concerns of global club leaders. With increased competition for talent across all levels, creating a positive employee work experience is more important than ever.
The first comprehensive study of its kind, the Club Employees’ Perspectives examines perceptions about how clubs can support their employees in reaching their full potential and what is needed to create a positive people and culture environment that attracts employees.
In this report, the GGA Institute provides a comprehensive view of employee experiences, identifies opportunities to enhance overall engagement, and compares the workplace environment to other industries. Our experts, with diverse knowledge and firsthand experience of these trends in action, offer insights into the implications of the data for the industry and how leaders can leverage this information.
As we move ahead, delivering an enhanced member experience will be more critical than ever, and we will need to rely on our greatest asset, our people, to deliver on this promise.


KEY DRIVERS TO ATTRACTING & RETAINING THE BEST TALENT
Attracting and retaining talent has never been more important. Clubs can become employers of choice by focusing on what matters most to employees – key experience drivers.
KEY MEASURES OF EMPLOYEE SATISFACTION & LOYALTY
Overall, employees are satisfied with their experience and are willing to recommend their club as a great place to work. However, some differences across employee groups exists.
HOW CLUBS OUTPERFORM OTHER CAREER OPPORTUNITIES
Clubs offer a preferred working environment for employees. Leaders can use these insights to recruit, retain, and build a talent pipeline by focusing on our industry strengths.
The Authors

Michael Gregory
Managing Director & Partner

Dr. Eric Brey
Director

Liz McDowell
Director

Dr. Eric Hutchison
Director

John Hanrahan
Manager
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