Club Leaders' Perspectives
Insights from Club Leaders:
Navigating Member Value, Effective Governance, and Generational Differences Successfully
Leaders in the private club industry face various complex challenges while also needing to embrace opportunities to enhance member experience, strengthen governance, and bridge generational divides.
Drawing on insights from the 2025 Club Leaders’ Perspectives research, conducted in collaboration with the Club Management Association of America (CMAA), this report explores how forward-thinking clubs are addressing these strategic priorities to meet current and future challenges.
Key Themes & Insights
- Why leaders today are confident in the value they deliver, and how many struggle to measure and effectively communicate that value.
- While governance practices are evolving, gaps remain in strategic oversight and risk management.
- Although generational differences continue to shape expectations, clubs can continue to foster connections through inclusive communication and social programming.
Together, these themes illustrate a broader narrative: that clubs which invest in clarity, cohesion, and adaptability will be best positioned to thrive. The articles that follow offer data-informed perspectives and practical strategies to help club leaders act with intention and lead with impact.
BUILDING BRIDGES TO CONNECT GENERATIONS
Private clubs face growing generational divides due to differing priorities. Older members often focus more on value for dues, while younger members seek modern amenities and new experiences. Clubs can create connections through social events and effective communication to bridge these gaps.
KEY INSIGHTS TO STRENGTHEN CLUB GOVERNANCE
Private clubs are making progress in adopting governance best practices, but significant opportunities for improvement remain. Club leaders can focus on strategic oversight, risk management, and improving member communication to increase governance effectiveness.
MAXIMIZE VALUE: MEASURE. COMMUNICATE. ALIGN.
Club leaders and their teams create value for their members but often face challenges in measuring and effectively communicating it. Clubs can help members recognize the benefits they receive by prioritizing effective communication and aligning outcomes to strategic priorities.
The Authors
Michael Gregory
Managing Director & Partner
Neil Brown
Executive Director
Dr. Eric Brey
Director
Ben Hopkinson
Director
Liz McDowell
Director
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