Making the Connection
Do you know what makes your club special and different? GGA’s Linda Dillenbeck explains the power of understanding what makes your club unique, and how to communicate that […]
https://ggapartners.com/2019/03/making-the-connection/ Change Shows No Sign of SlowingIf your time to you is worth saving Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’ – The Times They Are A Changin’, Bob […]
https://ggapartners.com/2019/03/change-shows-no-sign-slowing/ Clubs Should Be Selling MemoriesToday’s fast paced tech savvy society is often called The Experience Economy, which references the ever-rising expectations of customers coupled with the desire for memorable […]
https://ggapartners.com/2019/02/clubs-selling-memories/ Protecting Against Project MythologyAnyone taking on projects great or small during 2019 might consider a lesson from Phidias, the Greek sculptor, painter and architect. Phidias is best known for his statue of […]
https://ggapartners.com/2019/02/protecting-project-mythology/ Why Business Planning is the No. 1 Trend Facing Private ClubsBusiness Planning is the number one trend in the private club sphere for 2019, with club managers citing it as having the highest impact on club operations in today’s market. GGA […]
https://ggapartners.com/2019/02/business-planning-trend/ What’s Important to Know About Recruiting Millennials to Join the Club?Occam’s Razor is the work of a Franciscan friar and theologian, William of Ockham, who reasoned that itis better to keep things simple when attempting to understand complicated […]
https://ggapartners.com/2019/01/whats-important-know-recruiting-millennials-join-club/ Will Millennials Save Golf?A few years ago, Time magazine published an exhaustive look at millennials titled “The Me, Me, Me Generation.” The story took some shots at a generation characterized as […]
https://ggapartners.com/2019/01/will-millennials-save-golf/ Selling ExperiencesDoes your club tap into the value of members’ experiences? Engaging with the experience economy is the fastest-growing method of marketing services, and it will shape the […]
https://ggapartners.com/2019/01/selling-experiences/ Becoming a DestinationFor 80%* of members and visitors, the golf course is the aspect of a club they hold most dear. It is pivotal to the club’s reputation. However, when we imagine a ‘golf […]
https://ggapartners.com/2018/12/becoming-a-destination/ GGA and the CSCM Launch First of Two Research InitiativesThe Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for the benefit of CSCM members and the club industry at […]
https://ggapartners.com/2018/12/gga-cscm-launch/