First Impressions Matter

First impressions matter. But how do we create positive experiences for all when different customers have different values? Backed by recent research findings, GGA’s Ben […]

https://ggapartners.com/2019/03/first-impressions-matter/ Change Shows No Sign of Slowing

If your time to you is worth saving Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’ – The Times They Are A Changin’, Bob […]

https://ggapartners.com/2019/03/change-shows-no-sign-slowing/ Clubs Should Be Selling Memories

Today’s fast paced tech savvy society is often called The Experience Economy, which references the ever-rising expectations of customers coupled with the desire for memorable […]

https://ggapartners.com/2019/02/clubs-selling-memories/ 2019 Millennial Golf Industry Survey Findings – Part 1

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial […]

https://ggapartners.com/2019/02/2019-millennial-golf-industry-survey-findings-part-1/ Protecting Against Project Mythology

Anyone taking on projects great or small during 2019 might consider a lesson from Phidias, the Greek sculptor, painter and architect.  Phidias is best known for his statue of […]

https://ggapartners.com/2019/02/protecting-project-mythology/ Who’s Your Innovator?

If you’re to succeed in driving change at your club, you need a champion of innovation – the person who makes things happen. But what if that person doesn’t exist? […]

https://ggapartners.com/2019/02/whos-your-innovator/ Why You Need More than One Member Survey

Member satisfaction surveys are a rich source of data and intelligence for measuring year-on-year club performance, but fall short of accounting for the changing face of members’ […]

https://ggapartners.com/2019/02/need-one-member-survey/ Why Business Planning is the No. 1 Trend Facing Private Clubs

Business Planning is the number one trend in the private club sphere for 2019, with club managers citing it as having the highest impact on club operations in today’s market. GGA […]

https://ggapartners.com/2019/02/business-planning-trend/ Partnership Promises Leading Edge Analytics For Clubs

MetricsFirst and GGA partner to provide leading edge data analytics to the club industry. TORONTO, Ontario – MetricsFirst and Global Golf Advisors (“GGA”) are pleased to […]

https://ggapartners.com/2019/01/partnership-promises-leading-edge-analytics-clubs/ What’s Important to Know About Recruiting Millennials to Join the Club?

Occam’s Razor is the work of a Franciscan friar and theologian, William of Ockham, who reasoned that itis better to keep things simple when attempting to understand complicated […]

https://ggapartners.com/2019/01/whats-important-know-recruiting-millennials-join-club/