Millennials & Golf’s Value Proposition
GGA Partners and Nextgengolf Release Findings from Annual Research Study on Millennial Golf Community Over 1,600 millennial golfers share habits, attitudes, and preferences about […]Running Toward Change
This article continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees because of the […]Millennials and the Value Proposition at Your Facility
A First-Look at 2020 Millennial Golf Industry Research Findings In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of […]Turning Insights Into Action
GGA Insights exists to support you as a club leader, offering you solutions, tools, and tactics today that can help you improve your work life tomorrow. But putting change into […]Stop Thinking ‘Retention’, Start Thinking ‘Relationship’
Retention is something of a time-selective phrase in club management. Its definition has, arguably, become too closely rooted in taking action (usually) at the time of membership […]Is Your Club Relevant?
If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? […]What Works on Social?
The most popular channel may change over time, but the social media momentum continues to grow. For some clubs it can be difficult to know what to post, when and how often. We […]2019 Millennial Golf Industry Survey Findings – Part 8
In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial […]Avoiding a Category Overload
When was the last time you conducted a thorough review into your membership categories? GGA’s Bennett DeLozier explains how a streamlining process can help to slim down the […]The Club for Millennials
On the back of GGA’s largest piece of millennial research to date, Michael Gregory answers your questions, revealing how the findings paint a clear picture of who clubs need […]