The call went something like this: “We need your advice in a disciplinary matter here at the club. It seems that one of our members was making offensive statements when a fellow […]

“There is no way to make every member happy. No matter what a club does, someone will always be unhappy. Some members will never be satisfied.” These are all common […]

Club leaders generally have a strong pulse on the strengths and weaknesses of the member experience at their club. But given the amount of direct member feedback that Club Managers […]

The Covid-19 pandemic accelerated digitization across many sectors, inspiring many to wonder: why didn’t we do things in this way before? This is indeed the case for electronic […]

Some club leaders believe that it is a fool’s mission to try to understand what members want. In fact, it is quite simple…you need to ask members what they want. Michael […]

This GGA Partners whitepaper discusses new approaches to understanding private club members. By re-imagining the potential of member feedback and charting a path towards maximizing […]

Pandemic-driven changes to member usage has thrown off the balance of membership numbers and access privileges at private clubs around the world. What trends are being observed, […]

In our work with clients across the globe, our research reveals that member referrals are the most important means of generating a steady stream of new prospects, which is probably […]

GGA Partners Releases A Club Leader’s Perspective on Emerging Trends & Challenges Research Report More than 500 club leaders weigh-in on trends, challenges, and pressing […]

At the start of the new year and in the spirit of planning, the thought leaders at GGA Partners sat down to predict what we believed to be coming throughout the year and shared our […]