Women are widely regarded as connectors, more likely to invite family members and friends to join them in activities and pursuits than their male counterparts. With that in mind, […]

Member surveys are not as clear cut as simply gauging satisfaction or opinion of members. GGA’s Andrew Milne explains how, by reaching out to include spouses or family in club […]

Churning out communications to your members with little thought for who you are speaking to and what medium you are using is not a recipe for success. As GGA’s Henry DeLozier […]

Retention is something of a time-selective phrase in club management. Its definition has, arguably, become too closely rooted in taking action (usually) at the time of membership […]

However big or small the event, there’s always reason to inject creativity and innovation to make it memorable for all involved. This is an approach Medinah Country Club has […]

A thriving events calendar, if delivered well, can propel member satisfaction and loyalty to new levels. But first you need to understand what works, and how to measure event […]

Sustaining a lively events calendar can be challenging – on a practical level, operational level and commercial level. However, even though they may not always pay their way, […]

If your club is relevant, it is closely connected to members’ lifestyles and appropriate to their wants and needs. But how do you determine if your club really is relevant? […]

New members can be difficult to come by, especially during times of economic turbulence. But your existing core membership can hold the key to unlocking a wave of new members. […]

A member’s relationship with your club will feel infinitely more connected, more substantial and more emotional if they are part of a community. But how do you create a community […]