Category results for : SI Insights


Season Proofing Your Club

For clubs facing seasonal challenges, maintaining member engagement year-round can be challenging. GGA’s Stephen Johnston provides insights on how to keep members connected to […]

 https://ggapartners.com/2019/03/season-proofing-club/ Change Shows No Sign of Slowing

If your time to you is worth saving Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’ – The Times They Are A Changin’, Bob […]

 https://ggapartners.com/2019/03/change-shows-no-sign-slowing/ Clubs Should Be Selling Memories

Today’s fast paced tech savvy society is often called The Experience Economy, which references the ever-rising expectations of customers coupled with the desire for memorable […]

 https://ggapartners.com/2019/02/clubs-selling-memories/ 2019 Millennial Golf Industry Survey Findings – Part 1

In ongoing research collaboration with Millennial golfer organization Nextgengolf, GGA recently updated its study of the habits, attitudes, and preferences of Millennial […]

 https://ggapartners.com/2019/02/2019-millennial-golf-industry-survey-findings-part-1/ Protecting Against Project Mythology

Anyone taking on projects great or small during 2019 might consider a lesson from Phidias, the Greek sculptor, painter and architect.  Phidias is best known for his statue of […]

 https://ggapartners.com/2019/02/protecting-project-mythology/ Partnership Promises Leading Edge Analytics For Clubs

MetricsFirst and GGA partner to provide leading edge data analytics to the club industry. TORONTO, Ontario – MetricsFirst and Global Golf Advisors (“GGA”) are pleased to […]

 https://ggapartners.com/2019/01/partnership-promises-leading-edge-analytics-clubs/ Time to Deliver an Unforgettable Experience

Today, many club members are less inclined to splurge on a new set of clubs and more likely to allocate their time and money to sharing an experience with their friends and family. […]

 https://ggapartners.com/2019/01/time-deliver-unforgettable-experience/ What Makes Members Happy

“Establish an atmosphere which fosters a sense of community and belonging – that is fundamental to member satisfaction.” – GGA Senior Associate Martin Tzankov In a […]

 https://ggapartners.com/2019/01/makes-members-happy/ Selling Experiences

Does your club tap into the value of members’ experiences?  Engaging with the experience economy is the fastest-growing method of marketing services, and it will shape the […]

 https://ggapartners.com/2019/01/selling-experiences/ GGA and the CSCM Launch First of Two Research Initiatives

The Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for the benefit of CSCM members and the club industry at […]

 https://ggapartners.com/2018/12/gga-cscm-launch/