Today, many club members are less inclined to splurge on a new set of clubs and more likely to allocate their time and money to sharing an experience with their friends and family. […]

Does your club tap into the value of members’ experiences?  Engaging with the experience economy is the fastest-growing method of marketing services, and it will shape the […]

For 80%* of members and visitors, the golf course is the aspect of a club they hold most dear. It is pivotal to the club’s reputation. However, when we imagine a ‘golf […]

The Canadian Society of Club Managers (CSCM) and GGA have formed a strategic partnership to produce research and insight for the benefit of CSCM members and the club industry at […]

Top performing clubs around the world are finding newer, faster and more efficient ways to leverage business intelligence and create competitive advantages for their clubs. The […]

How to Leverage the Information to Improve Operations Benchmarking standards are commonplace in most industries. These standards are set and updated based on defined and evolving […]

Budgeting for 2019 requires a broader-than-usual alertness to changing times and impacts on golf-oriented businesses. Newfound elasticity on revenue sources, such as dues and fees, […]

As a business, it’s important to step back at times and ask yourself the question: who am I talking to? When it comes to local marketing, clubs can easily get caught up in […]

In theory, sales and marketing should be two of the most integrated and connected aspects of your Club’s operation.  The reality, unfortunately, is that in some businesses they […]

At a typical golf club, who should be involved in building revenue for the club? Building revenue is a part of everyone’s job at a club. If you are a leader, it’s important […]