“It is not necessary to change. Survival is not mandatory.” – Peter Drucker
Strategic thinking – which often calls for changes in the ways a club or business thinks and operates – is only important if you want to give your facility its best chance to succeed. A former recipient of The Boardroom magazine “Strategic Planning Firm of the Year” award, GGA Partners brings an unmatched financial, marketing, and operational focus to each of its strategic assignments.
GGA Partners conducts strategic planning exercises for club, golf, and leisure businesses of all shapes and sizes around the world, and we’ve been doing that since 1992. We believe the strategic planning process and the plan resulting from that rigorous exercise are critical to the short and long-term success of any club. In fact, we don’t think there’s any document more important. The five key elements of GGA’s strategic approach are:
Market Analysis – We start by comparing a club or business’ vision and mission statements to market reality. This detailed analysis empowers a comprehensive understanding of your business environment.
Financial Analysis – We compare your financial performance to well‐researched best practices to gain a thorough understanding of the business and how well it is performing.
Board retreat and focus group sessions – This phase will solicit opinions from board/committee members and cross sections of your membership and customer base. This informs the design of the member survey.
Member survey – We consider the member survey the cornerstone of the strategic planning process because it helps uncover members’ expectations, how they define value and tolerances.
Board presentation – Once we have compiled and analysed the results of the research, we develop a recommended course of action for board presentation. The board’s approval gives the green light to begin the development of a five-year strategic plan.