GGA Partners Renews Commitment to National Club Association

GGA Partners Renews Commitment to National Club Association and Private Club Community

Corporate premier partnership demonstrates GGA’s commitment to supporting the advancement of clubs nationwide.

Alexandria Va., March 24, 2025 – The National Club Association (NCA) is pleased to announce that GGA Partners (GGA) has renewed its commitment to the mission of NCA as a Premier Partner. Through this partnership, GGA will provide and contribute to industry-leading resources for NCA members.

GGA is an international consulting firm and trusted advisor to many of the world’s most successful private clubs. Its global reach and wide-ranging experience allow its professionals to deliver proven best practices and innovative concepts to all types of clubs. The firm and the partnership will offer expertise through articles and printed resources, NCA webcasts, live sessions, surveys and studies, and other platforms.

“It’s a pleasure to welcome GGA as a Premier Partner,” said NCA President & CEO Joe Trauger. “Their expertise in topics that are vital to private clubs and the private club community is invaluable. We look forward to continuing our work with GGA and providing insights for our members to advance their clubs and the community as a whole.”

“We are thrilled to strengthen our partnership with NCA and its members,” said Michael Gregory, managing director and partner of GGA Partners. “Through this collaboration, we will conduct in-depth research to uncover the critical challenges facing private clubs—directly from the perspective of board members. Their insights will help drive meaningful solutions that support the industry’s continued success.”

About the National Club Association
The National Club Association (NCA) has been the advocate for the private club industry in Washington, D.C., for more than 60 years. As the voice of private clubs on Capitol Hill, NCA ensures that club concerns are forefront when legislative and regulatory issues affecting the industry are being decided. In addition, NCA provides club leaders an outstanding array of resources on club industry trends, governance best practices, legal and operational matters and ways to strengthen club leadership. Learn more at  nationalclub.org.

For more information contact:
Michael Gregory
GGA Partners
michael.gregory@ggapartners.com

Kim Fernandez
National Club Association
fernandez@nationalclub.org

 

It’s Survey Season

“Clubs that do not objectively survey their members and rely on ‘perception’ are more likely to perceive higher overall satisfaction than clubs who actually measure.”

GGA Club Leader’s Perspective 2024 Research Survey

Perception vs Reality
If you are a winter season club and nearing the end of your peak season usage, it is important to reflect on the year that was and begin planning for the year ahead to continuously improve the member experience.

By conducting an annual member survey, you avoid the risk of blind spots when it comes to understanding the real member experience at your Club.

Now is a Good Time for a Member Survey
The benefits of working with GGA to conduct your member survey now include:

Optimal Timing
Members can evaluate their experience this season while it is on their minds.

Support for Planning Season
Updated, accurate and reliable data and insights will support goal setting and strategic initiatives.

Performance Review Insights
Results will provide objective metrics to support departmental goal setting and evaluation of managers.

Year-Over-Year Feedback Blueprint
Set the stage for year-over-year consistency and valuable trending feedback in the years to come.

Demographic Insights
What did your new class of members think of their first season? A GGA survey will help you cross-section the attitudes of a multitude of demographic profiles.

Updated Benchmarking and Trends
Updated benchmark comparisons and broader industry satisfaction trends will help you prioritize areas of focus and anticipate future member needs.

Now is the time to gain valuable insights from your members to replace perceptions with reality. A GGA member survey will provide you with an understanding of your members’ experiences and expectations that will allow you to continuously improve for the year ahead.


For more information, contact:

Michael Gregory
Managing Director & Partner
michael.gregory@ggapartners.com

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