CMAA Strategic Planning Workshop


Produced in collaboration with the Club Management Association of America, GGA Partners hosted a half-day workshop to start the 2024 World Conference & Business Expo.

The workshop, designed by GGA Director Dr. Eric Brey, Ph.D., highlighted the elements required to create a strategic plan, including understanding the membership, an operations review, the impact of the external environment and the financial position of the organization. Following that discussion, those in attendance participated in a series of case-study scenarios involving collaborative efforts to find solutions and a review by the GGA team of best practices.

View the Presentation


For further information, contact:

Dr. Eric Brey, Ph.D.
GGA Partners
t: 715.505.7716

Whitepaper: Unlocking the Strategic Power of Member Feedback

This GGA Partners whitepaper discusses new approaches to understanding private club members. By re-imagining the potential of member feedback and charting a path towards maximizing feedback in strategic planning, private clubs can increase their attractiveness and competitiveness further.

This whitepaper reviews how Medinah Country Club strengthened its position in an increasingly competitive environment and uncertain economic time. By supplementing its understanding of member satisfaction to identify how to allocate limited resources, the Club was able to significantly impact member satisfaction and identify the greatest areas of opportunity.

Key topics and actions that are highlighted in this whitepaper include:

  • Advanced data analytics, including the Member Feedback Loop
  • Approaching data differently to pivot towards feedback opportunities
  • Unlocking the true potential of member surveys
  • Leveraging Satisfaction Impact Assessments to support club strategy
  • Delivering on the promise of data-informed decision-making

Download the whitepaper

For more information, please contact us.