Don’t Let Them Ignore You

GGA Partner Henry DeLozier highlights 5 key attributes to help golf course leaders achieve recognition for their talents and efforts.

We all want to be recognized for our talents and efforts. In fact, in a world where we take more than 93 million selfies a day, being ignored is certainly one of life’s biggest disappointments. One long-held suggestion to avoid being overlooked or taken for granted is this one: “Be so good they can’t ignore you.”

It’s advice offered by comedian Steve Martin, author Cal Newport (in a book with the same title) and printed on T-shirts and wall posters that adorn corporate breakrooms across our country. No matter our objective – recognition that leads to a promotion or simply the satisfaction that comes from a boss’s or colleague’s “good job” – excellence that demands attention seems a logical and valuable strategy.

Here are five attributes that can make you so good that you cannot be ignored:

1. Great attitude is a key factor in your success and ability to be noticed, whether you’re a golf course superintendent, golf professional or club manager.

Savvy employers hire for attitude above other attributes. Stated in the negative, no one needs a grumpy or uncooperative manager leading today’s work force. There is enough friction in getting operational teams to perform at the high end of their capabilities without someone with a negative attitude pulling us down.

According to author Emily Smykal, whose findings were part of a CareerBuilder study by Harris Poll, nearly three in four employees (72 percent) spoke to the power of a positive attitude. “Positivity leads to a more productive workday and creates a better environment for fellow employees,” she writes. “Great employees consistently stand out for their upbeat attitudes and earn positive reputations for themselves.”

Building and keeping an attitude that leads others toward common goals requires a comprehensive understanding of the job’s requirements and a willingness to teach others to work harder, better and smarter. What’s more, great attitudes are contagious.

2. Eager learning keeps everyone involved sharp.

Constant learners tend to be open, creative and receptive to new or different ideas – even if they’re someone else’s. Heather Huhman wrote on Glassdoor that an eagerness to learn shows openness to new ideas, willingness to think beyond today’s facts and invaluable curiosity.

Robert Half, a specialist in recruitment and employment services, recommends that every resume show an eagerness to learn. This trait adds value for the employer and expands the performance potential of the employee. When you’re learning and growing, you are becoming a more valuable employee and one whose contributions are easily recognized.

3. Trustworthy teammates, especially in troubled times, are valued for their consistency, stability and integrity.

Difficult and exigent circumstances reveal those who can stand tall and steady in crisis. One’s day-to-day commitment to being a trusted and respected teammate is manifested in a thousand acts. Ensuring that your actions match your words is an important trust-builder, as are genuine eye contact, thoughtful interactions, an openness to criticism, and the willingness to express oneself openly and with trust.

The world champion sprinter Carmelita Jeter breathlessly testified to the power of trusting teammates at the 2012 London Olympics when – after running the anchor leg on the women’s 4×100-meter relay team, she said: “I knew they trusted me like I trusted them. And I would not let them down.” Jeter and her trusting teammates bested a world record in the event that had stood for 27 years.

4. Mental toughness is critical when we encounter adversity, in life and on the job.

Are you resilient and persistent enough to overcome challenging circumstances? According to Inc. magazine, qualities that make you mentally tougher are patience, perspective, focus (on priorities) and the willingness to confront adversity. The mentally tough understand that criticism or adversity is often not of a personal nature and see it as an opportunity to keep pushing toward their goal.

5. Careful planning – Planning is critical to sustained success. Managers who take a focused approach to plans and planning outperform their club’s budget. Advance planning reduces risk as managers identify potential threats and opportunities. Established, well-stated goals and objectives simplify and clarify your intentions.

This article was authored by GGA Partner Henry DeLozier for Golf Course Industry Magazine

GGA to Offer Sophisticated Electronic Voting Services to Private Clubs

Exclusive partnership with Simply Voting provides private clubs access to a secure online voting platform for club elections.

Global Golf Advisors (GGA) and Simply Voting have formed an exclusive partnership to provide a secure voting platform designed to allow private club members a simple and easily accessible manner in which to cast ballots during club elections. GGA will begin offering the Simply Voting system as a stand-alone service or in combination with this governance guidance platform to private clubs worldwide.

Founded in 2003, Simply Voting Inc. is a full-service provider of secure, hosted online elections. Multiple independent third-party audits have validated the integrity and security of the platform. The company has worked with over 2,000 organizations across the world including government entities, political organizations, educational institutions and unions.

“Engaging private club members to participate in important elections can be a challenging and expensive proposition,” stated GGA Manager Martin Tzankov. “The Simply Voting online system eliminates the need for paper ballots and multiple mailings. Members have the ability to access the voting platform at their convenience and once identity is authenticated, a tamper proof ballot is provided that is easy to understand, complete and submit.”

The Simply Voting system is equally easy for club managers. In addition to voter authentication and tamper proof ballots, the system provides a branded club website, computerized tabulation of results and a variety of reports.

“Online voting is quickly becoming the accepted practice across business, government and organizations to provide an efficient and effective method to ensure election integrity,” commented GGA Director of Private Club Services Michael Gregory. “We view the Simply Voting system as complementary to our governance and strategic advisory services and another opportunity to assist our clients in maximizing their operating efficiency.”

“As we sought to introduce our voting system to the club industry, we felt it important to partner with a company whose corporate values aligned with our promise to deliver an excellent product with honesty and integrity,” commented Simply Voting President Brian Lack. “Global Golf Advisors, with its excellent reputation, was the natural choice. We believe the company has the depth and breadth to ensure our shared goal of providing an efficient voting system to private clubs will be met.”

Increasing membership satisfaction is a key goal of all private clubs. The Simply Voting system, with its accessibility, integrity and ease of use, will ensure members will be satisfied with the voting results of important club elections.

About Global Golf Advisors

Global Golf Advisors (GGA) has provided industry-leading advisory services to more than 3,000 clients worldwide including private clubs, hotels, resorts, residential golf communities, developers, homebuilders, government agencies and municipalities, financial institutions, investors and lenders.  Operating out of three global offices in Toronto, Phoenix, and Dublin, GGA is a highly specialized consulting firm focused on club and leisure related assets with a professional services heritage as the KPMG Golf Industry Practice.  The firm’s expertise lies in its ability to effectively meld club management and operational expertise with highly capable professional strategists and experienced business analysts. GGA personnel include former club managers with experience leading exceptional clubs, along with alumni of Arthur Andersen, Deloitte, KPMG, Pulte Homes, PwC, and Scotiabank Global Banking and Markets. For more information, please visit www.globalgolfadvisors.com.

About Simply Voting

Simply Voting Inc. is a full-service provider of secure, hosted online elections. Driven by dedicated staff who value transparency, high security, and the need for customized solutions, Simply Voting delivers excellence in providing secure, efficient voting solutions which create value for their client organizations. Launched in 2003, the Simply Voting system has been employed by over 2,000 organizations from municipalities, universities and unions to safely execute their elections. Many reputable third parties have audited the product, technical infrastructure, and corporate infrastructure, confirming the integrity and security of the system. For more information, please visit www.simplyvoting.com.

For additional information, contact

Michael Gregory
mgregory@globalgolfadvisors.com
416.524.0083

Make Time for Strategic Thinking

Do executives at your club know what a strategic plan really is?

Club executives often confuse a strategic plan with a master plan, a capital expense budget or standard operating procedures when in fact it is none of those things.

“A strategic plan is an all-encompassing game plan. It is a plan of action designed to achieve a particular goal. It is a tight, clear-cut statement of what it is your club is trying to do,” explained Henry DeLozier of Global Golf Advisors during a seminar for club managers earlier this spring. “It’s a crucial document because every club needs to know where it is going.”

Strategic planning is receiving more focus in private clubs now than in the past. DeLozier believes this is due to the fact that more is expected of club leaders now (and more of leaders in general). He also says that clubs are expected to function in a more businesslike setting. Oversupplied, competitive markets require more focus and different types of clubs use different models of strategic planning. That’s why strategic planning is more important now than ever before.

The strategic plan should answer the questions what and why. It should not answer when, who or how because the answers to those questions are tactical. To keep strategy and tactics separate, DeLozier urges executives to remember the following:

Strategy = What. A primary duty of the board is to develop the strategy for the future of the club in a three to five-year life cycle. “Strategy is doing the right things for the club and its members. It is conceptually planning what the club will do and why,” he explained.

Tactics = How. This is a primary duty of management. Tactics are about executing the strategy and doing things right for the current period of time.

DeLozier urges all club executives to block off time regularly to think strategically. “Find the time to collect, study and share information. Strategy is part of a leader’s job today. Encourage strategic thinking in such a way that it becomes cultural at your club,” he concluded.

This article was authored by GGA Partner Henry DeLozier for the Private Club Advisor.

Looking Outside the Boardroom

Board members are an important source of experience and knowledge. But when making strategic decisions on the future direction of the club, that expertise can easily be hampered by a lack of access to valuable data and actionable information.

GGA’s Bennett DeLozier explains how to connect your board with the critical insights they need from outside the boardroom.

Scenario: you’re a manager, it’s sunny, you’re in a board meeting, fluorescent lights buzz overhead.  The group is brainstorming capital improvement projects ahead of next season.  The topics of budget, capital reserves, assessments, competitor offerings, and attracting new members swirl around the room.

Someone claims that what members “really want” are new amenities, another counters that new amenity supporters are mostly younger members in restricted categories, a third comments on the price of dues for this group.  Opinions begin to diverge on membership pricing, someone mentions member satisfaction, people start using the word ‘should’, and a healthy, productive conversation turns to conjecture.

In this situation, a common reference point can bring everyone back on task. You’re confident you probably have data points on all of these topics somewhere in your office or in your inbox.  You’re scrolling, scrolling.  Before long, the meeting adjourns with decisions on hold, and you leave with a list of research tasks and staff projects to tackle in advance of the next one.

Board Members Need Information

While this scenario may be an overdramatization, it’s not terribly uncommon.  This is what happens when intelligent, capable people face important decisions without actionable information.  It deters strategic thinking and is taxing for the manager and staff.

Board members are usually smart, business-oriented people and they expect to have empirical discussions just as they have done in their own line of work.  Their job is to strategize, and a strategy is only as good as the information which informs it.

The most effective club managers gather, consolidate and deliver a war chest of information to the boardroom in order to facilitate better, easier, and quicker decisions.

The Right Kind of Data

A word of caution: not all data is good data and managers are wise to beware the data ‘dump’.  So, what does the right kind of data look like?

  • Data that is current. In a perfect world, the provision is real-time data and predictive analytics.  Data should be updated as frequently as possible and be on-hand for timely, relevant insight before annual planning exercises and performance monitoring activities take place.  In some markets, data that is 12 months old is out of date.
  • Data that comes from multiple sources. A combination of internal club data and external market data are required to be informed at both a micro and macro level.  Data from the club’s management and point-of-sale systems or reports from department heads alone doesn’t cut it.
  • Data that is useable. In presentations and speaking engagements we’ll often joke about the graveyard for strategic plans: in a three-ring binder on your credenza collecting dust.  Cheeky, but true.  Data should be readily available and accessible in a digestible manner.  Having to look for it, go get it, wait for it, or set-aside-15-minutes-for-everyone-to-skim it usually means your data isn’t seaworthy.
  • Data that works for you. Transferring the right kind of data to your board requires you to have a framework for gathering, analyzing, and succinctly documenting all the research and information that is Your data framework should not create more work for you. In other words, you need technology to gather, centralize, and process that information into synthesized insights.

What kind of information do boards want?

They want consolidated internal data to inform them about the club’s financial and operational performance, as well as member satisfaction, habits, preferences, and attitudes.  They want external data which informs them about competitive offerings, prevailing market trends, industry standards, and helps them contextualize the club’s performance relative to others.

Most importantly, they want to know about progress – where the club is now relative to where it needs to be or where members want it to be.

Why don’t boards have this type of information?

Simple. Because their manager hasn’t given it to them.  Usually the manager hasn’t given it to them for really good reasons: they don’t have the time, resources, money, or – in some cases – the culture to support data-driven decision-making.

To be clear, managers should not be expected to have the ability to answer every question which comes their way.  However, they should be expected to successfully guide the process of strategic decision-making at their club.  Here are six tips to make you more efficient and effective at connecting your board with critical insights:

  1. Survey members on satisfaction every year, if not more regularly. Be deliberate and selective with attitudinal surveys, capital improvement surveys, and club votes, but be adamant about doing a satisfaction survey every year.
  2. Know your market inside and out, literally. Knowing your internal market means helping your board know the club’s performance and members.  Knowing your external market means keeping your board apprised of competitors, industry standards, trends, and best practices.
  3. Maintain a constant grasp on the state of your club’s operational and financial data. Being able to reference, provide, or recite details about the club’s finances and operating performance is one of the most effective ways to enhance your command presence in the boardroom.
  4. Keep your data organized and ready to go on short notice. Get yourself in a position where you’re prepared to deliver an informed response to any questions which come your way or threaten to derail a productive discussion.
  5. Report on performance metrics before you’re asked. Be proactive about regularly updating your board on current status, changes, and evolutions within the club.  As the saying goes, they don’t know what they don’t know.
  6. Build upon your data and monitor how it changes over time. This will provide your board with a sense of progress and will serve as a powerful cache of information when it comes time for your annual performance evaluation.

Executive Search: Chief Operating Officer at Scarboro Golf & Country Club

CHIEF OPERATING OFFICER
SCARBORO GOLF & COUNTRY CLUB

The Club:

Scarboro Golf & Country Club has a truly unique and prestigious history which dates back to 1912. The Club is a private member club in eastern Toronto, Canada and has an 18-hole golf course that is consistently ranked among the top 100 courses in Canada with a grand Edwardian clubhouse which opened in 1914.

The course was originally designed by George Cummings and was extensively changed in 1924 under the direction of A. W. Tillinghast. The golf course went through a further renovation in 2010 which was overseen by famed golf architect Gil Hanse. Mr. Hanse designed the golf course in Rio to host the 2016 Olympics. He has designed and worked on many other world-renowned golf courses and performed numerous Tillinghast restorations.

Scarboro has been proud host of the Canadian Open golf tournament four times. Past Champions include Sam Snead, Bobby Locke, Dave Douglas and Doug Ford. In hosting the 1958 Canadian Amateur Championship, a first-round casualty was an 18-year-old Jack Nicklaus. In 1961, the course was one of 25 that hosted the World Series of Golf matches between Masters and British Open champions, Gary Player and Arnold Palmer. In fact, Mr. Palmer was so taken with the golf course, he included Scarboro’ s signature par 3 Hole # 14 as one of his all-time favourite holes. Numerous other professional and amateur events have been conducted on the Club’s fairways over the years including the CPGA tour championship in 2012.

The Position:

We are looking for a Chief Operating Officer (/COO) reporting to the Board of Directors to oversee the Club’s operations. The COO has full responsibility for all aspects of operations including sales and marketing at the Club, effectively managing all resources to deliver a consistently excellent member experience. The COO, with oversight from the Board, will guide and assist the Board in the development and implementation of Club policies and programs.

The COO will be responsible for the following:

  • The consistent delivery of a member experience commensurate with specified member expectations as well as member recruitment.
  • The performance management for the Club’s financial results, sales, marketing, operating processes and senior management performance. Senior Managers who report directly to the COO and are responsible for the day-to-day activities and processes. Although the COO will rely on the Senior Managers to operate the daily activities, the COO will be ultimately responsible for overall performance metrics and service, member growth and retention and revenue growth.
  • Representation of the Club to members, staff and external agencies. The COO is engaged in new member onboarding.
  • The execution of the Scarboro Golf & CC Strategic Plan and resulting Business Plan, Membership Development Plan and overall marketing strategy.
  • The supervision of the entire Club operation including food and beverage operations, membership services, golf services operations, golf course maintenance, Club facilities and administrative services.
  • The execution of Board policy and strategy.

Candidate Profile:

The COO reports to the Board. Given the leading role this individual will play in achieving the strategic objectives of Scarboro Golf & Country Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

  • A leader with the ability to build strong teams by motivation and leading by example. Has the ability to provide direction and expectations, performance feedback and recognition that leads to positive outcomes;
  • Previous experience as a senior leader at a private club or other similar facility is desirable, experience in the hospitality industry beneficial;
  • A self-starter and results oriented work style combined with excellent collaborative, communication and interpersonal skills with all the Club’s stakeholders;
  • Strong professional deportment with a clear commitment to member service through an open and transparent customer/member approach, demonstrates integrity and ethical conduct in words and deeds;
  • A strategic thinker with strong business acumen to maximize revenue potential through aggressive member acquisition as well as effective retention programs;
  • Politically astute. Able to identify potential issues and deal effectively with them while exercising tact and diplomacy;
  • An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management;
  • Readily accepts and responds to challenges. Directly confronts problems, seeks help when needed and is solution oriented;
  • Incorporates succession planning by preparing staff for key leadership roles;
  • Ensures compliance with all regulatory and matters affecting the Club;
  • Experience reporting to and collaborating with a Board that has adopted a club governance structure and processes to lead the Club and COO to success;
  • A post-secondary degree in business or a related discipline preferred;
  • A Certified Club Manager designation (CCM) is preferred.

Note:
The position is currently vacant.

Compensation:
The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Tuesday, July 2nd, 2019. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Scarboro COO Cover Letter” and “Last Name, First Name, Scarboro COO Resume”) respectively to: execsearch@globalgolfadvisors.com.

George Pinches
Director
Global Golf Advisors Inc.

For more information on Scarboro Golf and Country Club: www.scarborogolf.com

Executive Search: Controller at Scarboro Golf & Country Club

CONTROLLER
SCARBORO GOLF & COUNTRY CLUB

The Club:

Scarboro Golf & Country Club has a truly unique and prestigious history which dates back to 1912. The Club is a private member club in eastern Toronto, Canada and has an 18-hole golf course that is consistently ranked among the top 100 courses in Canada with a grand Edwardian clubhouse which opened in 1914.

The course was originally designed by George Cummings and was extensively changed in 1924 under the direction of A. W. Tillinghast. The golf course went through a further renovation in 2010 which was overseen by famed golf architect Gil Hanse. Mr. Hanse designed the golf course in Rio to host the 2016 Olympics. He has designed and worked on many other world-renowned golf courses and performed numerous Tillinghast restorations.

Scarboro has been proud host of the Canadian Open golf tournament four times. Past Champions include Sam Snead, Bobby Locke, Dave Douglas and Doug Ford. In hosting the 1958 Canadian Amateur Championship, a first-round casualty was an 18-year-old Jack Nicklaus. In 1961, the course was one of 25 that hosted the World Series of Golf matches between Masters and British Open champions, Gary Player and Arnold Palmer. In fact, Mr. Palmer was so taken with the golf course, he included Scarboro’ s signature par 3 Hole # 14 as one of his all-time favourite holes. Numerous other professional and amateur events have been conducted on the Club’s fairways over the years including the CPGA tour championship in 2012.

The Position:

We are looking for a Controller reporting to the Chief Operating Officer. The Controller manages the financial operations of the club, supervises the accounting functions and provides analytical support to and participates with the COO, Board, Finance Committee and others for planning, budgets and solutions to business problems. The Controller recommends, implements and maintains the Club’s financial plans and policies, its accounting practices, fiscal records and the preparation of financial reports. The Controller makes decisions in accordance with Club policy on administrative or operational matters and ensures the operations’ effective achievement of objectives.

The Controller will be responsible for the following:

  • Recommends and implements policies to control and coordinate accounting, auditing, budgets, taxes and related activities and records; develop, establish and administer procedures and systems pertaining to financial matters. Responsible for the Club’s internal controls and compliance to same.
  • Prepare financial statements, forecasts and analysis for all administrative and managerial functions. Maintain all accounting records; develop, analyze and interpret statistical and accounting information.
  • Manage the annual audit.
  • Evaluate operating results for costs, revenues, budgets, policies of operation, trends and increased profit possibilities. Serve as liaison to finance, insurance and pension committees. Supervise the staffing, scheduling, training and professional development of department members.
  • Responsible for the development, implementation and operation of all accounting and information systems support; for the administration, management and maintenance of the equipment systems employed in the collection of information and for the training and supervision of staff related to (but not limited to) the Administrative area.
  • Development, analysis, and interpretation of statistical and accounting information in order to appraise operating results in terms of profitability, performance against budget, and other matters bearing on the fiscal soundness and operating effectiveness of the organization.
  • Responsible for evaluating the performance of personnel in the Administration Department. This individual recommends training requirements, has the duty to keep the staff at the highest level of skill necessary to meet Club needs and objectives, and may recommend that personnel be hired or removed from the Department.
  • Establishes major economic objectives and policies for the Club and prepares reports that outline the Club’s financial position in the areas of income, expenses, and earnings based on past, present, and future operations.
  • Coordinates and directs the preparation of the budget, business plan and financial forecasts, institutes and maintains other planning and control procedures, and analyzes and reports variances.
  • Is responsible for tax planning and compliance with all federal, provincial, and local corporate, payroll, and other applicable taxes.
  • Furnishes internal reports, revises and updates reports to be more useful and efficient, and furnishes external reports as necessary.
  • Evaluates and recommends insurance coverage for protection against property losses and potential liabilities.

Candidate Profile:

  • CMA, CA
  • Five to seven years of professional accounting experience with at least two years as Controller; Not-for-profit experience an asset
  • Excellent management, leadership, analytical and interpersonal skills
  • Ability to design and implement a control reporting system. Experience in systems integration, flowcharting, documentation and key control analysis required. Experience overseeing information technology operation and electronic data transfer between systems
  • Strong communication skills
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
  • Knowledge and understanding of retirement plans and benefit programs.
  • Knowledge of pertinent Ontario and federal employment laws and practices.

Note:
The position is currently vacant.

Compensation:
The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Tuesday, June 25th, 2019. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Scarboro Controller Cover Letter” and “Last Name, First Name Scarboro Controller Resume”) respectively to: execsearch@globalgolfadvisors.com.

George Pinches
Director
Global Golf Advisors Inc.

For more information on Scarboro Golf and Country Club: www.scarborogolf.com

Being Flexible for the Future

“Forecasting is very difficult,
especially with regard to the future.”
Yogi Berra?

Preparing for the Future

Even if the late Yogi Berra didn’t utter this statement, it’s an easy attribution. Like so many of Yogi’s statements, it tucks a truth inside a pithy, if nonsensical saying. We can speculate on the future, guess at trends, or engage a soothsayer, but we can never be certain of our forecast.

Yet as club leaders we are called upon to plan, invest, and adapt. Despite our inability to predict the future, we know the risks of sticking to the status quo. So how do we prepare for the new law, the gathering trend, the abrupt change in the economy, or other externalities – especially those that are unforeseen?

There are two issues relating to a club’s preparations for the future: recognizing the need to change, and taking the appropriate action

A club is best prepared to recognize the need to change by developing a well-constructed strategic plan and maintaining it as a dynamic document (i.e. revising it as new information becomes available). The more considered and current the strategic plan, the better prepared the club will be to respond to evolving conditions.

Next, in order to take the appropriate action, the club needs a Board that is three things: thoughtful, decisive, and nimble.

Thoughtfulness and decisiveness are features of the Board’s character and competence, and are best achieved by sound election processes to recruit Board members based on their merits (i.e. their ability to serve professionally in a culture of cooperation and respect).

Nimbleness, on the other hand, has to do with the flexibility afforded the Board via the club’s governing documents – its bylaws and Board policies. The Board’s agility is based less on the quality of its members than on its documented processes.

When the Future Arrives

Good doctors do two things well: make accurate diagnoses, and prescribe effective treatments. Similarly, effective club Boards do two things well: assess the impact of new laws, growing trends or shifting styles, and then take the action appropriate to address the impact.

So, what can a Board do in the present that will equip it to respond to the future when it arrives?

For years we at Global Golf Advisors have strongly recommended that club Boards develop and maintain a Board Policies Manual (BPM), which contains all of the Board’s standing policies in a succinct, well-organized document. We also recommend that bylaws be amended to afford flexibility for the Board to carry out its fiduciary responsibilities in a professional, transparent manner. The two actions must go hand in hand.

A club’s bylaws are actually “member policies” – instructions from the members to the Board. Members will be reluctant to cede authority to the Board without knowing how that authority will be used, and that’s where the BPM comes in. If the bylaws instruct the Board to maintain a publicly available BPM that clearly lays out how it will govern, then the members can be well informed as to how their Board is serving them.

Our advice is simple: include in the bylaws only the basic requirements, and let the Board formulate and publish in a BPM those policies it believes will allow it to govern effectively. Why? Because when the future arrives – say, a new law is passed, a new trend is affecting the club, or new amenities are being demanded by the members – a Board needs the flexibility of responding without having to go back to the members for a vote.

Of course, there are limits to ceding authority from the bylaws to the BPM. We are not advocating a carte blanche transfer. But in our experience, most club bylaws can be streamlined so they contain only the basics, thereby leaving plenty of room within which the Board can operate. The BPM is the centerpiece to the Club Governance Model*, which is the standard for excellence among the club community. There are many reasons for a club Board to develop and maintain a BPM. Preparing for the arrival of the future is just one of them.

For further advice on creating and maintaining a Board Policy Manual (BPM) for your Club, connect with GGA Director, Fred Laughlin.

*GGA’s Guide to Implementing the Club Governance Model is available to club leaders and Board members on request.

Executive Search: GM/COO at Shaughnessy Golf and Country Club

General Manager/Chief Operating Officer
SHAUGHNESSY GOLF AND COUNTRY CLUB

 

Shaughnessy Golf and Country Club:

The Club:
Founded in 1911 when Vancouver was just 25 years old, Shaughnessy Golf and Country Club traces its history back to the earliest days of golf on the West Coast. First located on Canadian Pacific Railway lands, the Club moved in 1960 to the ancestral site of the Musqueam Nation’s winter village. As one of Canada’s premier country clubs, Shaughnessy has served as the proud host of many prestigious events and notable figures in golf and tennis over these 100+ years; that tradition was continued when the Club hosted its fourth Canadian Open golf championship in 2011. Shaughnessy was the last championship-length golf course that A.V. Macan (1882-1964) designed in Canada. The Irish-born golf architect was highly regarded in the Pacific Northwest as a brilliant designer and an amateur golf champion in his earlier years.

Today’s Club features an award-winning clubhouse, highly-ranked and competitive golf course, indoor and outdoor tennis, fitness and a golf performance centre. The Club also owns and operates a public golf course in Richmond, BC.

The Position:
We are looking for a General Manager/Chief Operating Officer (GM/COO) reporting to the Executive, comprised of the President, Vice President and Past President, to oversee the Club’s operations. The GM/COO has full responsibility for all aspects of operations at the Club, effectively managing all resources to deliver a consistently excellent member experience. The GM/COO will guide and assist the Board in the development and implementation of Club policies and programs.

The GM/COO will be responsible for the following:

  • Prepare the annual operating and capital budgets and manage the Club’s combined financial results;
  • Establish and maintain relationships with all levels of government, Indigenous organizations, national bodies and club industry associations;
  • Attend all Board meetings and ensure that the Board is kept promptly advised of all activities of the Club and its financial progress;
  • Work with the Board in reviewing and potentially enhancing the Club’s strategic alternatives. After considering the Club’s strategic alternatives, construct a Business Plan and a Marketing Plan that drives Club revenues and achieves the agreed upon financial results;
  • Oversee the operation of the Club’s public golf course;
  • Ongoing course and facility improvements, and,
  • Such other activities as delegated by the Executive.

Candidate Profile:
The GM/COO reports to the Executive. Given the leading role this individual will play in achieving the strategic and business objectives of Shaughnessy, it is essential that the successful candidate possess the following core competencies, experience and attributes:

  • A dynamic leader with the ability to build strong teams by motivation and leading by example, has the ability to provide direction and manage expectations;
  • Previous experience as a senior leader at a private golf club or other similar entity, experience in the hospitality industry beneficial;
  • A self-starter and results oriented work style combined with excellent communication and interpersonal skills with all the Club’s stakeholders; including unionized employees at the Club’s public golf course;
  • Strong professional deportment with a clear commitment to member service through an open and transparent member/customer approach;
  • An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management;
  • Demonstrates integrity and ethical conduct in words and deeds;
  • Experience reporting to a Board that has adopted a club governance model or COO governance model;
  • Experience managing national and international tournaments;
  • A post-secondary degree in business or a related discipline, a Certified Club Manager designation (CCM) is preferred, and
  • Experience in negotiating complicated contracts between the Club and all levels of government, Indigenous organizations, national bodies and industry organizations.

Note:
The position is currently vacant.

Compensation:
The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Tuesday, April 30th, 2019. Those documents must be saved and emailed in Word or .PDF format (save as “Last Name, First Name Shaughnessy Resume” and “Last Name, First Name, Shaughnessy Cover Letter”) respectively to: execsearch@globalgolfadvisors.com.

George Pinches
Director
Global Golf Advisors Inc.

For more information on Shaughnessy Golf and Country Club: www.shaughnessy.org

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Embedding a Culture of Progression and Longevity Among Board Members

Each new set of Board members are faced with the same conundrum: the desire to achieve things and make a difference, but only a limited term with which to do it. The answer to this issue, is to instill a sense of mission and to focus the attention of Board members on longer term issues. GGA’s Rob Hill delivers the key insights.

Formulate a proper orientation

Every board, just like a club, has its own culture which is defined by its traditions and practices, and every new board member deserves a focused introduction to this culture if they are to be expected to adapt and contribute from the outset of their term.

Orientations vary greatly, but no matter the approach, they offer an extraordinary opportunity to focus new and existing members on the club’s vision, mission and the long-term strategic business priorities of the board.

It’s also the ideal environment to emphasize the progress made by the club and immediate actions to be undertaken, both of which underline the responsibility the board holds: to advance a plan, to make meaningful progress, and for this be aligned to an overarching strategy so that there is continuity of effort.

This sense of collective effort – of accountability, of building on the work of others, of advancing a plan closer to its successful conclusion ­– is often inspiring for new board members.

Focus on the future

Clubs traditionally start meetings with minutes and committee reports that contain minutiae and operational items that are reflective of what has already happened, but ideally a Board should be focused on strategy (the future) and policy.

Everyone (Boards and GM’s) would rather spend their time on the concrete things and events that they can touch and feel, rather than the conceptual – strategy and planning.

You have to challenge these instincts using a “Consent Agenda”. Effectively, the Hon Sec and Club Manager should carefully plan not only the details of the agenda, but, crucially, the order too, in order to keep strategy at the forefront of Board business.

It takes several meetings and a commitment up front, but over time it helps to shift the emphasis toward the future.

Face resistance with facts

Should a Board successfully navigate the strategic planning process and adopt a long-term plan, it should not make the mistake in thinking that the hard work is over, or that all of its future members will support it without question.

It is common for plans to be questioned and tested. After all, if Board Members are to be tasked with the implementation of a plan, it is only right that they can challenge elements they doubt. Board governance is most successful when Members ask the right questions, put forth new ideas and challenges, and continually refresh and renew the Club’s goals.

Where a Board Member is strongly resistant to elements or the entirety of a strategic plan, this is often the result of either: a belief or conviction based on their experience, or a feeling that a plan only serves as a straitjacket which prevents them from imposing their own will on the Club.

In such an instance it is important that facts are established. That way, any questions of validity or appropriateness are based on evidence rather than purely belief or emotion. Board Members can passionately state a personal position in opposition to components of a plan, but they should be expected to support their positions with facts.

Foster a shared vision

 A strategic plan is certainly a powerful tool for facilitating continuity of tenure. However, it should never be considered a silver bullet. A strategic plan, no matter how good it is, will not cure all ills.

Long-term success requires alignment of the entire club. Only when the board, executive leadership, committees, members and staff are fully aligned behind a shared vision, when you consistently communicate your successes and progress, when the entire club believes in and sees the positive impact of strategy does real momentum build. Indeed, over time, this becomes integral to the fabric of the club’s culture. It becomes a habit.

Key takeaways

  1. A Board orientation is a powerful tool for maintaining continuity and momentum. It is a matter of educating volunteer leaders on the mechanics of the Club, the responsibilities they have toward it, how the Board functions, and, importantly, the strategic goals and actions toward which the Board is working.
  2. It takes determined and committed leadership to keep a Board focused on the Club’s future rather than obsessing on the past. Tools such as a consent agenda can support this focus, as will enlisting the strategic action plan as the central focus of each Board meeting.
  3. Successful plans are built on intelligence and facts. This not only makes them more likely to succeed, but will protect them from those who are resistant to change.

This article was authored by GGA Partner Rob Hill.

Staying Sharp

In his business leadership bestseller, “The 7 Habits of Highly Effective People,” Stephen Covey talks about the need to balance productivity and effectiveness in order to maximize potential.  The most successful leaders maintain their personal equilibrium, Covey says, by staying sharp through an ongoing process of personal change and improvement.  He likens the lifelong journey to “sharpening the saw,” which he says needs to happen across four dimensions: physical, spiritual, mental and social/emotional.

Staying sharp is a disciplined process that takes shape over a period of time.  For anyone who wants to develop a plan for self-improvement, increasing motivation and creativity will be critical.  Here are some ideas that may help:

  • Rest your mind.  Diverting one’s attention from the problems of the day and, especially, work-related problems, invigorates the mind for expanded innovation and problem-solving.  A rested mind improves your memory and your mood.  A rested mind also empowers self-knowledge for those already skilled in their jobs.  Self-knowledge helps us be receptive to talking about other people’s problems, needs and expectations.  Improving self-knowledge helps managers learn from their mistakes and deal effectively with criticism and feedback.
  • Manage your time.  Leaders skilled in time management use their time effectively and efficiently, which allows them to focus efforts on priorities.  They are less likely to be overwhelmed by the wide assortment of challenges and demands in their jobs.  Effective time managers can address a broader range of activities and delegate with greater clarity because they recognize a start and stop to discussions, tasks and problems.

On the other hand, managers who are unskilled in time management are disorganized and wasteful of time and other important resources.  They tend to drift from problem to problem, leaving co-workers confused about priorities.  The resulting inefficiency only seems to grow with time.

  • Pursue work/life balance.  In a servant-leadership capacity, balance is sometimes fleeting because we’re always putting the needs of others before our own.  Nevertheless, pursuing balance between the professional and the personal is critical to effectiveness in each.  This balance is a direct result of taking time to sharpen the saw; it prevents leaders from becoming one-dimensional and fully capable.

Normally one is considered to be out-of-balance when he or she overdoes one at the harmful expense of the other.  At one end, workaholics seem to find never-ending demands for working while those lacking balance place greater emphasis on on-the-job fun and activities at the expense of effective professional conduct.  A clear signal of being out of whack is the inability to address priorities on either side of the balance point.

Bringing harmony to your four-dimensional needs – physical, spiritual, mental and social/emotional – helps managers be more productive and fulfilled in their lives.  Covey says it’s often a matter of working smarter rather than working harder.  Here are a handful of activities to consider while sharpening your own saw:

  • Invest time and energy into learning.  Learn a new language or how to play a new instrument.  It is difficult to worry about problems at work when your mind is at work learning.
  • Read about the lives of great leaders and the challenges they overcame to reach their potential.  We’re inspired by the trials and perseverance of others, which have a way of making our challenges a little less daunting.
  • Travel to a new city, region or country.  Travel provides a literal and figurative escape that often clears our minds and brings new perspectives to problems and challenges.

Finding balance not only takes time to sharpen our saws, it also takes a plan.  We can all learn from one of the great woodcutters in history, Abraham Lincoln, who said, “If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.”

This piece was authored by GGA Partner Henry DeLozier for Golf Course Industry Magazine.

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