GGA Partners Expands Executive Search and Strategy Consulting Team, Appoints Dee Anna Clarke, Director

Dee Anna Clarke brings fast-growing firm over 20 years’ experience in financial management, strategy and organizational leadership across club and financial service industries.

December 15, 2022 – GGA Partners, an international consulting firm working with some of world’s leading golf courses, private clubs, resorts and residential communities, announced today the appointment of Dee Anna Clarke as Director.

“We are pleased to welcome Dee Anna Clarke to GGA Partners’,” says Partner, Patrick DeLozier. “In addition to her deep knowledge of the private club industry, she brings extensive experience in accounting, forecasting, risk management, human resources, and financial planning. With Clarke’s unique expertise, our Executive Search practice will benefit tremendously.”

Previously, Clarke spent three years as the Chief Business Officer and Vice President of Strategic Projects of SCMG, a leading provider of aquatic related services in the southeast United States. In this role, she provided strategic direction and leadership for the corporate team and enhanced the client service experience. Clarke also held the position of Chief Financial Officer for over six years with Charlotte Country Club, where she found her passion in hospitality. During this time, she also served on the board of the Carolinas Club Foundation, supporting the Carolinas Chapter of Club Management Association of America.

“I am looking forward to supporting the continued growth of GGA Partners. The firm is full of creative and talented individuals that are always looking for new ways to grow, innovate and develop. There is an incredible opportunity to deepen our client relationships through a powerful combination of our unique talent strategies as well as our unparalleled experience and expertise working with private club leaders,” noted Clarke.

“Dee Anna’s financial acumen, private club experience, and problem-solving skills will also deepen the strategy and operations consulting team at GGA.  Her ability to align club vision and strategy with human resource requirements will be of great value to GGA clients” says Partner, Michael Gregory.

About GGA Partners (www.ggapartners.com)
GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success.

GGA Partners has offices in Toronto, Canada; Phoenix, Bluffton/Hilton Head, USA, and Dublin, Ireland.

For further information, contact:
Michael Gregory
Director & Managing Partner
t: 416-524.0083
e: michael.gregory@ggapartners.com

 

Executive Search: Director of Food and Beverage for Wianno Club

                                                                     

    Director of Food and Beverage
Wianno Club
Osterville, Massachusetts

Our Club

Perched on a bluff overlooking Nantucket Sound, the Wianno Club has been providing generations of families the perfect setting to gather for celebrations, reunions and annual vacations since 1916.

The club, located in the Wianno Historic District, encompasses 156 acres in Osterville, Massachusetts. The amenities available at this private, seasonal club include an 18-hole Donald Ross golf course, 9 outdoor clay tennis courts, private ocean beach, private lake beach, golf shop, tennis pro shop, locker rooms for men and women, youth camps, Junior programs and fitness programs.

The centerpiece of the Wianno Club is the 50,000+ square foot Main Clubhouse where members, their families and guests gather to enjoy a myriad of dining options ranging from formal to casual. The dining facilities include the main dining room, the ballroom,  Sea View dining area, the Wicker Room, Terrace Room, Library, Golf House Restaurant and Seaside Cafe.

The club also has overnight 96 rooms in the clubhouse and adjacent cottages to accommodate members, their guests and seasonal staff.

Overview

  • 630 Members – 450 Regular; 180 Non-Resident
  • Initiation Fee – $115,000
  • Annual Dues – $10,440, Capital Dues- $1,566
  • $10.65M Gross Volume
  • $4.5M Annual Dues
  • $3.5M F&B Volume
  • $5.0M Gross Payroll
  • Employees – 55 F&B in-season
  • 17 Board Members
  • Average age of members – 64

Director of Food and Beverage Position

The Director of Food and Beverage is responsible for all the clubs’ food and beverage operations as well as the dissemination of hospitality, friendliness and goodwill among members, guests and staff. His/her number one priority is to ensure members and guests enjoy the facilities and events of the Club.

In addition to building relationships with Club members, guests, and employees, the Director of Food & Beverage provides support to the respective committees and advisory groups. As the public face of these operations, a hands-on approach, and understanding that full member and staff engagement is critical, is required to succeed in this position.

The Director of Food and Beverage consistently provides anticipated and enhanced hospitality along with superb dining and other food and beverage experiences for the Club’s membership and their guests. Alignment with the Executive Chef is very important in this position to ensure collaborative, innovative, harmonious relationships between front- and back-of-house operations.

This Director of Food & Beverage reports to the Director of Club Operations and works alongside the Executive Chef. He/she will also prepare annual department budgets in concert with the General Manager and CFO.

Personnel reporting directly to the Food & Beverage Director include:

  • Assistant F&B Director
  • Seasonal F&B Assistant Manager
  • Banquet Manager and Captains
  • Sea View Room (casual dining) Manager and Captains
  • Golf House F&B Supervisor
  • Snack Bar Supervisors
  • Terrace Room Supervisor
  • All FOH F&B Staff – servers, bartenders, food runners etc.

Primary Responsibilities

Member Services

  • Consistent, highly-visible, sincere and significant engagement with members and staff
    in the dining areas of the club is of the utmost importance. It is the ultimate responsibility of the Director of Food and Beverage to ensure all member dining, amenities and club events are well-conceived and executed.
  • Provide quality leadership in a positive and upbeat manner for the members, guests
    and staff.
  • Create and maintain a first-class service culture throughout the Club campus.
  • Address and resolve all member and guest complaints, suggestions, general service, employee attitude, maintenance, and presentation of the clubhouse operations.

Employee Relations

  • Oversee the recruitment, hiring and development of all food and beverage personnel.
  • Oversee ongoing training programs complete with up-to-date training manuals to ensure exceptional service in all parts of the Club’s operation.
  • Provide for training and future development of all subordinate managers and supervisors, subject to budget approval by the General Manager. Instill the concept of being team players in all employees. Continue to coach, counsel, and evaluate departmental staff.
  • Ensure a positive spirit and healthy work environment exists throughout all club operations, one that is free of safety risks and all forms of employee harassment.
  • Maintain an effective two-way communications program with employees to ensure they are treated in a fair, structured and consistent manner.
  • Function as an administrative and communications link between club departments.
  • Guarantee that all clubhouse employees are regularly trained and certified in areas that help guard the safety and well-being of our members, guests and other employees including, but not limited to, responsible alcohol service, safe food handling, etc.
  • Help to facilitate a team environment with positive morale, high ethical standards and efficient use of resources to position the Wianno Club as the preferred employer of choice in the community.

Financial Management

  • Work jointly with the CFO, Director of Club Operations and General Manager to prepare the annual operating and capital budgets for all food and beverage operations; assist in the management and control of operations to attain the desired results.
  • Monitor the budget each week/month and direct any corrective action, as necessary,
    to assure budgeted goals are attained.
  • Provide input for all clubhouse and service personnel regarding annual budgets, capital spending plans, fiscal controls and operational guidelines.
  • Manage and maintain all labor cost payouts within the constraints of the budget, and through close coordination and approval from the General Manager and CFO.
  • Monitor payroll records to control overtime and maintain labor costs within budgetary guidelines.
  • Supervise the purchase, receipt, safekeeping and disbursement of operating supplies and equipment to maximize quality and profitability.

Personnel Management

  • Display a strong hands-on approach and lead the staff by example.
  • Maintain an environment of approachability by staff, members and guests.
  • Assist the General Manager in developing and implementing long-range (strategic) and annual (business) plans, operating reports, forecasts and budgets.
  • Work with Human Resources to develop long-term staffing needs for each area of responsibility.
  • Own the responsibility for hiring, discipline, termination and documentation of all food, beverage and service staff.
  • Review all accidents and work with HR and Safety Committee to complete accident reports and implement improved procedures to prevent the situation from reoccurring.
  • Attend senior management meetings and carry out directives agreed upon during the meetings along with any other requests of the General Manager. All actions must be carried out in a timely manner.
  • Serve as an ad-hoc member of appropriate club committees and advisory groups.
  • Possess a warm personality, a sense of humor and the ability to work effectively with all levels of staff and members.
  • Work with the Executive Chef, Food & Beverage Manager and others to develop P&L statements prior to each event. Produce an event recap along with all appropriate documentation/history, keeping it on file for future use.
  • Work with Executive Chef on menu development.
  • Work with the F&B team to organize and market special club events.
  • Further his/her own continued development as a club management professional as a member of CMAA. With the assistance and approval of the General Manager participate in appropriate seminars/training programs, thereby enhancing his/her value and quality of services to the Wianno Club.

Operational Responsibilities

  • Understand and abide by the Wianno Club policies and departmental procedures. Suggest changes, and when appropriate, direct the implementation of approved changes.
  • Provide content for, and manage communications and marketing information, of department activities and events for all F&B departments.
  • Assure Food and Beverage operations and campus venues are run in accordance with all applicable local, state and federal laws.
  • Disseminate information effectively and coordinate activities between departments
    in a timely manner.
  • Alert the General Manager of all potential problems and activities related to the smooth operation of the clubhouse and other food service venues.
  • Oversee inventory management throughout departments and complete a periodic china, glass and silver inventory to maintain par levels.
  • Coordinate and approve all entertainment in consultation with General Manager and others.
  • Possess a sharp eye for detail in the overall management of the operation.
  • Report performance and financial data, e.g., weekly report to General Manager in a timely manner.

Candidate Qualifications

  • Minimum 5 years of progressive leadership and management experience in a private club or hospitality environment.
  • Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) or in active pursuit of designation preferred.

Note: A pre-employment background check will be required. The position is available immediately.

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.

Inquiries

IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Monday, April 4, 2022.

These documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Wianno DF&B Cover Letter” and “Last Name, First Name, Wianno DF&B Résumé”) respectively to: execsearchus@ggapartners.com.

All requested information, along with references, should be emailed to the address above.

 

For more information about Wianno Club, please visit www.wiannoclub.com

Mid-Year Predictions for the Second Half of 2021

At the start of the new year and in the spirit of planning, the thought leaders at GGA Partners sat down to predict what we believed to be coming throughout the year and shared our 2021 Predictions on the Shape of the Next Normal. Now, halfway through 2021 with the spring season in the books and summer underway, we reconvened GGA leaders for a mid-year check-in on predictions for the latter half of the year.

1. Ensuring fair and equitable access to amenities remains top of mind, especially on the golf course

A trending topic throughout the industry is golf’s demand surge and how long it will sustain, much has been written on this point and those who are closely watching rounds played metrics anticipate a clearer reading by the end of the summer.

Stephen Johnston, GGA’s founding partner, expects that private clubs will see the surge continue to elevate rounds played by members which will likely increase issues relating to compaction of tee traffic and accessibility.  He predicts the benchmark regarding average number of rounds per member to be higher by approximately 10% following the pandemic and also increased golf course utilization by members’ spouses and family members.  Both factors will create a greater demand for tee times at private clubs.

Johnston believes some clubs may need to consider permitting round play by fivesomes instead of foursomes, potentially catalyzing logistical challenges such as a greater need for single-rider power carts in order to maintain speed of play at the same rate as foursomes with all players using power carts. For club managers and course operators, this entails an increased need for current and detailed evaluation of the benefits of membership and the relationship between playing privileges and the practical ability to book a tee time and get on-course.

2. Effective demand management is key and will shift from agile, flexible approaches to new operating standards as demand stabilizes

During the pandemic and throughout 2020, many golf, club, and leisure businesses recognized the increased need to more accurately and routinely measure the utilization of amenities, adapting operations management to react quickly to change.

Craig Johnston, head of GGA’s transaction advisory practice, anticipates an evolution in this one-day-at-a-time, agile monitoring approach into a new and more formalized standard of operating procedures.  “At the start of 2021, we said we would see clubs provide flexibility and experiment with various operational changes,” he explained.  “With the pandemic feeling like it’s steadily moving toward the rear-view mirror, members will be expecting clubs to begin instituting the ‘new normal’ operations and the data compiled by clubs in the first half of the year will be critical to deciding on the new normal.”

Johnston believes that membership demand will continue to be strong through the second half of the year and that it is likely utilization will reduce marginally as members begin travelling again for work and social obligations.  Even with a marginal reduction in utilization, demand for private club services will remain strong and will continue to put pressure on capacity and access in most clubs.

Senior Partner Henry DeLozier encourages club and facility operators to embrace short-term continuations of high demand while keeping an eye on the future and the non-zero probability of a demand shift in the coming years.  “Clubs must create pathways to sustain demand while navigating utilization volume.  It is unwise to place hard or irreversible limitations on capacity while clubs are at historic maximums for demand and usage,” cautioned DeLozier. “Clubs will do well to establish a clear understanding of demand and utilization to enable innovative programs which serve to fill periods of low demand in the future.”

3. Ongoing uncertainty about the pandemic’s long-term impact on club finances will increase the review and reevaluation of club financial projections to ensure sustained budget flexibility

While data regarding utilization, participation, and engagement throughout the summer months continues to be captured and consolidated, business leaders should not delay their financial planning and instead get to work on reevaluating finances and updating their future forecasts.

“Now is the time to review, evaluate, and reset club debt levels,” emphasized Henry DeLozier. “Clubs need to recast financial projections based upon elevated joining/initiation fees arising from high demand.”

In support of alacrity in financial planning, DeLozier notes that labor shortages spurred by the pandemic will increase payroll-related costs at a material level. He also predicts that comprehensive risk review is needed at most clubs to evaluate possible impacts arising from cyber-crime and/or declining club revenues during 2022.

Beyond internal shake-ups in utilization or operations, club leaders should be anticipating external impacts that could impact their financial plans.  A hypothetical example raised by DeLozier is if the U.S. economy were to become more inflationary.  In such a circumstance he believes clubs would see an increase in the costs of labor and supplies which would necessitate increases in member dues and fees, a deceleration of new-member enrollments as consumer confidence dips, and a slight slow-down in housing demand.

Right now, uncertainty remains with respect to the virus as well as the resulting economic impact from the pandemic. From a financial standpoint, clubs will do well to advance their forward planning while retaining budget elasticity.  “It will be imperative for clubs and boards to build flexibility into their budgets and agility into their operations,” added Craig Johnston.

4. Existing governance practices, policies, and procedures will be revisited, refurbished, and reinvigorated

A litany of new ways of operating and governing the club arose as a result of the pandemic, some of which suggest an efficacy that can be sustained in a post-pandemic environment.  Essential to assimilating these adaptions into new standards of procedure is a review of existing governance practices and the documentation which supports them.

“At a time when boards can measure the full range of financial performance metrics, updating club governing documents is a primary board responsibility,” noted Henry DeLozier.  “Board room succession planning must be formalized to prepare clubs for the inevitable downturn from record high utilization.”

In considering the nearly overnight adoption of technology tools to enable remote meetings and board-level deliberations, partner Michael Gregory noted a substantial increase in the use of technology tools that go beyond virtual Zoom meetings.  “The pandemic has allowed clubs to test online voting,” he explained.  “For many clubs, once things return to normal, their bylaws won’t allow for the continued execution of online voting unless they make changes.”

“We have seen the adoption and implementation of online voting to be a huge success for the clubs who have tried it for the first time,” said Gregory. “Members love it, it’s easy, it’s convenient, it leads to higher participation from the membership, and many clubs are in the process of changing their governing documents to allow for online voting as a result.”  The challenges and opportunities of employing online voting are detailed in our piece on taking club elections digital, which features a downloadable resource that can be shared among club boards.

5. In human resources, expect to see deeper reevaluations of compensation structures and employee value propositions

Weighing in from across the pond, Rob Hill, partner and managing director of GGA’s EMEA office in Dublin, predicts that club leaders will face bigger challenges in human resources throughout the remainder of 2021.

The first of three particular items he called out is a reevaluation of compensation.  “Making decisions about employee pay is among the biggest challenges facing club leaders in the wake of the coronavirus shutdown,” stated Hill. “As they begin compensation planning for the rest of the year and into 2022, these leaders not only have to consider pay levels, but also the suitability of their mission and operating model to thrive in a post-pandemic world.”

Citing his recent experiences in the European market, Hill shared that club leaders are challenged with finding new ways to operate smarter and more efficiently, while also looking for innovative ways to implement sturdy, low-cost solutions that their employees will love.  Which leads to his second point, that there will be a renewed emphasis on what employees love and how clubs, as employers, can provide an enhanced value proposition for their employees.

“As employees get back to work onsite, employers are finding that what their people value from the employment relationship has changed,” Hill explained.  “Where pay has been viewed as largely transactional in the past, clubs may need to provide new types of benefits, especially programs that provide more flexibility, financial security, and empowerment to retain and motivate their people.”

Lastly, there is likely to be considerable movement of talent over the coming year brought on by employees’ new work-life ambitions and financial imperatives, said Hill, “As demand for their skills and experience grows, the very best talent will seek out employers that demonstrate they view employees not as costs but as assets and reflect this in their approach to compensation.”

Recalling our start-of-year prediction that the movement of people and relocation of companies will reshape markets, partner Craig Johnston added, “The relocation of people continues to be a prominent trend and one that is likely to continue in the second half of the year.”  For club employers, it’s not just the changing physical locations which impact the cost and supply of labor, but also the expectations of employees as they seek out competitive new roles and work experiences.

6. The repurposing and reimagining of club facilities, amenities, and member-use areas will continue

The pandemic pushed to the fore the need for clubs to adapt their facilities to match changes in the ways members use and enjoy their clubs.  A combination of practical evolutions for health and safety and circumstantial evolutions drawn from widespread ability for members to work remotely created increased desire for clubs to offer more casual outdoor dining options and spaces to enable members to conduct work while at the club.

Partner Stephen Johnston believes these sentiments will continue to near-term facility improvements at clubs.  “With more flexibility in the workplace and members working from home periodically, there will be a need at the club for members to do work or take calls before their tee time or their lunch date,” he said.  “It has been evident for some time that members generally prefer to enjoy outdoor dining and since, throughout the pandemic, it has become apparent that guests draw greater comfort in outdoor experiences, I see a greater demand for outside patio and food and beverage service.”

As society begins to reopen and communities begin to stabilize, time can only tell precisely how clubs will continue to evolve their operations, whether that be scaling back pandemic-relevant operations or doubling-down on new services and efficiencies.  Evident in our work with clients are significant efforts to reorganize club leaders, reevaluate operations, and retool plans for a successful future in the new normal.  Here are a few highlights of efforts clubs are making for the next normal:

 

  • Reinvigoration of governance processes and engagement of leaders to ensure alignment between boards and club strategic plans.
  • Renewed surveying of members to keep a pulse on how sentiments have changed from pre-pandemic, during pandemic, and currently as communities stabilize.
  • Enhanced adoption and application of electronic voting as clubs reevaluate membership structures, governing documents, and operating policies amidst “displaced” members.
  • Reconfiguring of budgets, capital plans, and long-range financial models.
  • Refinement and advancement of membership marketing strategies, tactics, and materials.
  • Tightening relationships between facility planning, capital improvements, and member communications campaigns.

GGA Partners Speakers Featured at CMAA 2021 World Conference and Club Business Expo

Sessions will focus on strategy, member feedback mechanisms, the next generation of club members, club trends, and member communications.

TORONTO, Ontario – Skilled specialists from GGA Partners, a trusted advisor to golf courses, private clubs, resorts, and residential communities around the world, will be presenting trends and tactics on a variety of subjects during the Club Management Association of America (CMAA) 2021 World Conference and Club Business Expo this week.

As with other major conferences in 2020 and 2021, the CMAA World Conference will be virtual, allowing attendees to login and learn effective ways to manage member feedback, attract the next generation of members, the latest industry trends, and how to effectively communicate their brand message.

GGA Partners specialists will lead the following discussions:

Monday, March 8 – Ask the Experts

Michael Gregory, a partner in the firm will join Trevor Coughlan from Jonas Software for a thirty-minute “Ask the Expert” session to discuss club feedback systems for members and customers.

Tuesday, March 9 – Setting Strategy for Long-Term Success

Partners Henry DeLozier, Stephen Johnston, Derek Johnston, Michael Gregory and Craig Johnston will be joined by several directors and managers to lead a three-hour session using real-life case studies allowing managers to interact and learn from each other with the GGA team providing ideas and solutions to enhance processes, research, and efficiency.

Thursday, March 11 – Adopting Proven Methods of Engaging the Next Generation of Club Members

Michael Gregory will lead a panel of club managers from Desert Mountain, Prairie Dunes Country Club, The Briar Club, and The Country Club through a discussion of their perspectives on how clubs can adapt and develop their offerings to meet the needs of the next generation of members and customers.

Thursday, March 11 – Ask the Experts

GGA Manager Bennett DeLozier will join Amilcar Davy from CMAA to discuss early results from the CMAA Trends Survey entitled A Club Leader’s Perspective: Emerging Trends & Challenges.

Friday, March 12 – Keys to Effective Communications

GGA Director Linda Dillenbeck and Manager Bennett DeLozier will share insights into the steps club managers can take to ensure their communications are clear, concise, and effective.

“Our business is helping clubs, large and small, to operate more effectively,” commented Derek Johnston, a partner in the firm. “The CMAA World Conference provides an outstanding platform to share knowledge and experiences with club leaders from around the globe.”

 

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

 

Media Contact:

Bennett DeLozier, Manager
GGA Partners
bennett.delozier@ggapartners.com
602-614-2100

The Three Keys to Effective Governance

Governance in private clubs can too often resemble what is seen on the evening news: factions, resentment, distrust, skepticism, cynicism. In troubled times, sound governance is essential.

In our continuing Whitepaper Series, Senior Partner Henry DeLozier highlights the three keys to effective governance and proactive steps leaders can take to address and improve it at their club.

 

 

Read our Governance Whitepaper

Executive Search: HR Director at The Boulevard Club

HUMAN RESOURCES DIRECTOR
THE BOULEVARD CLUB
Toronto, ON

 

The Boulevard Club:

For 115 years, there has been a place on the lakeshore devoted to athletic endeavour and a sense of community that is truly unique. It all started August 11th, 1905 when the Club officially started as the Parkdale Canoe Club, setting in motion the hundred plus years of history, activity and memories. The Club moved to its current location at 1491 Lakeshore Boulevard West only a few years later. There have been four fires that devastated the Club, a Great Depression and Two World Wars. Nothing has been able to stop the Boulevard Club in its pursuit of fun, fellowship and sportsmanship.

Today, the emphasis is on family activity as The Boulevard Club continues to keep pace with the dynamic of the world around us. The Club is a modern and vibrant organization offering swimming, tennis, fitness, group lessons and private, badminton, fencing, karate, boating – power and sail, and a full range of lakefront activities including stand-up paddle boarding, rowing, dragon boating and canoeing.

Vision Statement

Our Waterfront Oasis in the City

Mission Statement

Our Members are a Community on the Waterfront.
Inspired by our History, we Foster an Active and Social Environment.

The Position:

The Boulevard Club is seeking a well-qualified, dynamic individual to oversee and manage all Human Resource activities and work cooperatively with all departments to provide an exceptional member and guest experience.

As the Human Resources Director, you will plan, direct and coordinate human resource management activities throughout the Club to maximize the strategic use of human resources. You will maintain overall HR functions such as recruitment, orientation, policies, regulatory compliance, compensation and employee benefits and staff engagement.

The Human Resources Director will be responsible for the following:

 

  • Establishing and Maintaining Interpersonal Relationships – Developing and maintaining constructive and cooperative working relationships with all levels of management & employees.
  • Making Decisions and Solving Problems – Analyzing HR data/information and evaluating results to choose the best solution or solve a problem.
  • Staffing – Responsible for overseeing job advertising, recruiting, interviewing, selecting, hiring, orientating (on-boarding) and promoting employees.
  • Resolving Conflicts and Applying Discipline – Handling complaints, settling dispute & conflicts of employees, terminating employees and administering the disciplinary process/procedures.
  • Developing Programs/Policies – Analyze, modify and maintain HR programs such as benefit and compensation plans. This includes analyzing salary/benefit information from external sources. Develop necessary policies/programs to align with Club goals/objectives,
  • Guiding, Directing, and Motivating – Providing guidance, direction and encouragement to managers/supervisors/employees that includes monitoring & maintaining a performance management system and helping identify the developmental needs of others. Includes providing a leadership role to develop/maintain a culture that enables employees to perform in accordance to Company objectives.
  • Evaluating Information to Determine Compliance with Standards – Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
  • Training and Teaching Others – Help identify the educational needs of employees, provide formal educational or training programs or classes.
  • Documenting/Recording Information – Maintain all employee records in paper or through a computer system.
  • Committee Involvement – Oversee and participate in the Health & Safety Committee and other such Club committees as may be assigned.
  • Developing Objectives/Strategies/Budget – Establishing long-range objectives and specifying the strategies and actions to achieve them including establishing and maintaining the HR budget & input into the overall company budget.

Candidate Profile:

The Human Resources Director reports to the General Manager. Given the leading role this individual will play in achieving the strategic objectives of The Boulevard Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

 

  • Diploma/degree in Human Resources supplemented by 5 or more years of experience in a human resources generalist role, preferably in a club or hospitality environment.
  • CPHR Designation.
  • A record demonstrating strong customer service orientation.
  • Experience in a diverse, sensitive and ever-changing environment involving many demographics
  • Understanding of club, food & beverage environments with high levels of customer service.
  • Solid business skills are a must in office management, budgeting, information systems, sensitivity to revenue/costs in a membership-driven culture.
  • Well organized, strong analytical skills, excellent interpersonal & decision-making skills.
  • Strong people manager with maturity and confidence to provide leadership in complex situations
  • Knowledge of government regulations.
  • A self-starter and results oriented work style combined with excellent communication and interpersonal skills with all the Club’s stakeholders.

Note: This is a newly created position at the Club.

Compensation:

The Club will offer an attractive year-round compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, March 19, 2021.

Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Boulevard HR Resume” and “Last Name, First Name, Boulevard HR Cover Letter”) respectively to: execsearch@ggapartners.com.

Michael Gregory, Partner and George Pinches, Director
GGA Partners, Inc.
execsearch@ggapartners.com

 

For more information on The Boulevard Club please visit boulevardclub.com.

Connect with GGA Partners at the #CMAAVirtual Conference

Connect with GGA Partners at the 2021 #CMAAVirtual World Conference & Club Business Expo
March 8-12, 2021

The 2021 CMAA World Conference & Club Business Expo offers five days of stellar educational programming and the opportunity for those in club management to refresh their skills and industry knowledge, connect with fellow professionals, and explore the latest innovations and best practices.

Each year, we at GGA Partners look forward to syncing up with club managers to celebrate their successes, learn more about the challenges they are facing, and help them develop and implement a game plan for success.

As a long-standing CMAA Business Partner, we jump on every opportunity to facilitate education sessions which bring club managers together for knowledge-sharing and thought-leadership. In the hope that our paths will cross, you are invited to register for any or all of GGA’s education sessions, engagements, and activities.

Otherwise, swing by our virtual exhibitor booth, help yourself to some of our latest insights and resources, and be sure to get in touch with us by saying hello in the chat, scheduling a meeting, or dropping us a line. Let’s have a conversation about what you and your club are working on in 2021, we are always willing to assist club managers.

 


Monday, March 8

Networking Break: Ask the Expert – Feedback Systems

1:30pm-2:00pm EST

Join Trevor Coughlan from Jonas Software and Michael Gregory of GGA Partners to ask questions and discuss club feedback systems for members and customers.

ADD TO YOUR SCHEDULE

 


Tuesday, March 9

In-Conference Workshop: Setting Strategy for Long-term Success

11:00am-2:00pm EST
*Requires separate registration

Strategic planning is on everyone’s mind these days. One of the most frequent questions about strategy seems to be “Given the current environment, how do we actually set strategy for long-term success and sustainability?” and followed closely by “How do we implement a strategic plan in our club?”

This three-hour session is a hands-on approach using real-life case studies, allowing managers to interact and learn from each other, with the GGA team providing ideas and solutions. The session will leverage GGA’s processes, research, and experience and provide engaging opportunities for delegates to contribute.

During the first half of the session, participants will have the opportunity to learn from the GGA team and subject matter experts in strategic planning, governance, communications, member feedback, market research, financial planning, and analysis.

During the second half of the session, participants will be separated into smaller virtual breakout rooms with fellow club managers. In these virtual rooms, participants will have the opportunity to share their initial thoughts about the case and discuss solutions with their peers. The breakout rooms will subsequently rejoin to form one large group, at which point participants will be asked to respond to questions about the case using real-time polling software. Responses to the poll are individual and anonymous. This dynamic session will allow participants to see how their responses compare to their peers and hear from GGA how their answers may differ from industry best practices.

The session will conclude with the case solutions being shared with participants. By the end of the session, participants will achieve a better understanding of the importance of strategic planning for private clubs, proven processes for setting long-term successful and sustainable strategies, how strategic plans are implemented and become advocates for strategic planning at their respective clubs.

Join the GGA team: Henry DeLozier (Partner), Stephen Johnston (Partner), Derek Johnston (Partner), Michael Gregory (Partner), Craig Johnston (Partner), Fred Laughlin (Director), Eric Brey (Director), Linda Dillenbeck (Director), Bennett DeLozier (Manager), and Ben Hopkinson (Manager).

ADD TO YOUR SCHEDULE

 


Wednesday, March 10

Club Business Expo

12:30pm-1:30pm EST

Swing by the GGA Partners virtual exhibitor booth, help yourself to some of our latest insights and resources, and be sure to get in touch with us by saying hello in the chat, scheduling a meeting, or dropping us a line.

VISIT THE GGA PARTNERS BOOTH

 


Thursday, March 11

Adopting Proven Methods of Engaging the Next Generation of Club Members

10:30am-11:30am EST

Research findings highlight how clubs can adapt and develop their offerings to meet the needs of the next generation of members and customers. Hear from four managers whose clubs are quite different, and whose perspectives represent the next generation of club managers. The panel discussion will provide valuable insights about Millennials, the challenges they face, and the opportunities for clubs to be more relevant to the next generation of club members in their membership structure and pricing, offerings, and experiences provided.

Join Michael Gregory (Partner, GGA Partners), Jay Johnson (GM/COO, Prairie Dunes Country Club), Daniel Moreno (The Briar Club), Kristen LaCount (GM, The Country Club), and Passion Graham (Clubhouse Manager, Desert Mountain Club).

ADD TO YOUR SCHEDULE

 

Networking Break: Ask the Expert – Club Trends

1:30pm-2:00pm EST

Join Bennett DeLozier from GGA Partners, and Amilcar Davy from CMAA, to discuss early results from the CMAA Trends Survey entitled A Club Leader’s Perspective: Emerging Trends & Challenges.

ADD TO YOUR SCHEDULE

 

Club Business Expo

3:30pm-4:30pm EST

Swing by the GGA Partners virtual exhibitor booth, help yourself to some of our latest insights and resources, and be sure to get in touch with us by saying hello in the chat, scheduling a meeting, or dropping us a line.

VISIT THE GGA PARTNERS BOOTH

 


Friday, March 12

The Keys to Effective Communications

12:30pm-1:30pm EST

Join Linda Dillenbeck (Director, GGA Partners) and Bennett DeLozier (Manager, GGA Partners) for insights into the steps club managers can take to ensure their communications are clear, concise, and effective. In this session, we’ll discuss how clubs can forge stronger bonds with members, and successfully engage prospective members in the wake of these fundamental shifts in perceived value.

ADD TO YOUR SCHEDULE

 


 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

In Pursuit of Innovation

GGA Partners Releases Innovation Whitepaper as Part of Thought Leadership Series

‘In Pursuit of Innovation’ aims to provide managers with guidance to unlock creativity

TORONTO, Ontario – GGA Partners, a global consulting firm, has released In Pursuit of Innovation, the fourth in its series of thought leadership whitepapers. This authoritative guide explores how surviving in today’s competitive landscape depends on the ability of clubs and organizations to unlock their creative potential and offers up several guidelines to allow freedom of thought and imagination.

In Pursuit of Innovation highlights the way companies must continuously transform in order to survive and how a constant pursuit of innovation will guard against failure, whether gradual or sudden.  The paper clarifies exactly what constitutes innovation, where it comes from, and how club leaders can practice innovative thinking to unlock a culture of creativity.

“Our experience with thousands of private clubs over nearly three decades shows us that without innovation clubs become stale, membership falls until it eventually flatlines, competitive advantages diminish, members become dissatisfied, and talented staff look elsewhere,” explained GGA Partner Henry DeLozier, one of several authors of the piece.  “Innovation can come from anywhere inside an organization, and we think it should be encouraged from all corners, from the folks raking bunkers to the person answering phones to the accountant balancing the books.”

Innovation happens at the intersection of problems, opportunities, and fervent minds but must be deliberately sought, practiced, and encouraged at all levels. “It’s normal in any business to want to maintain the status quo. It’s comfortable, it’s safe, and it’s easier than making changes,” said DeLozier. “In reality, the status quo only works for so long. If you’re going to grow, you must innovate.”

In Pursuit of Innovation illuminates four common roadblocks to an innovative culture and identifies the steps necessary to unlock a culture of creativity.

In addition to innovation, GGA Partners has published new whitepapers on strategic planning, branding, and governance which are accessible via the firm’s website.

Click here to download the In Pursuit of Innovation whitepaper

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

Media Contact:

Bennett DeLozier
GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Executive Search: Director of Golf Course at Cherokee Country Club

DIRECTOR OF GOLF COURSE
CHEROKEE COUNTRY CLUB
Knoxville, TN

 

The Club

Founded in 1907, Cherokee Country Club is a private, member-owned country club which has a long tradition dedicated to enriching the lives of its members and their families by providing the finest in dining, social, and recreational interests in a private club environment.

Cherokee Country Club is recognized as one of Knoxville’s greatest assets, featuring a classic, elegant Clubhouse, top-quality athletic and social activities, and a golf course designed by the legendary Donald Ross.

The Club’s goal is to promote and elevate golf so that the pursuit of the game is an important part of members’ lifestyle and recreational pleasure. Cherokee offers golf at its finest and is truly an exceptional golf experience for all levels of players. A classic 18-hole Donald Ross links-style course opened in 1907 and is supported by golf facilities that include an extensive golf shop, practice range, practice putting and chipping green.

Members are afforded access to the most prestigious tennis facilities in East Tennessee. The Club is home to nine outdoor and four indoor courts in addition to an outstanding pro-shop and each court is accentuated by a beautiful east Tennessee Valley view.

Recognizing the growing emphasis of a healthy lifestyle, Cherokee strives to provide the ultimate fitness and wellness experience through its fitness center and health program, which is operated by Performance Training, Inc. (PTI). Members enjoy a comprehensive health and fitness experience through a variety of services which include personalized training, group exercise classes, nutrition coaching, physical therapy and rehabilitation, as well as fitness assessments and consultations.

The Cherokee Aquatic Center and Overlook Bar and Grill offer a fun and safe gathering place for children and adults alike. Featuring both a family and a competition pool, the resort-style facilities were recently renovated to include kids’ entertainment zones and a pool bar. The Family Pool includes zero-entry access, Baja shelves, shade sails, slash fountains, and an adult lounge area. The competition length pool is wonderful for swimming, lap and severs the competitive Cherokee Swim Team.

Cherokee provides a wide selection of dining venues to accommodate members’ dining needs and the experienced culinary team is one of the finest in the Southeast. Whether it’s a quick bite to eat in the Pub, or dinner with the family in the Sequoyah Room, the Club’s talented staff are there to make sure all of members’ dining needs are met.

Since its inception, Cherokee has been the recreational home for generations of families and the Club’s story is about more than brick and mortar; about more that golf, swimming, bowling, and tennis; and about more than bridge, music, and social events. Cherokee Country Club’s story is about the hard work and hearts of generations of people, people who stand together, play together and work together.

Cherokee Country Club Overview

 

  • 914 Members
  • Initiation Fee (Resident Member Golf: $40,000)
  • $15M Gross Volume
  • $5.0M Annual Dues
  • $4.70M Gross Payroll
  • Average age of members is 58
  • Greens: Bent Grass
  • Fairways: Bermuda
  • Tee Boxes: Bermuda/Zoysia

The Director of Golf Course Position

The Director of Golf Course reports to the General Manager/COO and coordinates with the Greens Committee Chair on a regular basis. The Director of Golf Course implements the policies established by the Board of Directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas.

The Director of Golf Course is the lead catalyst for driving excellence in the golf experience and establishing standards for agronomic practices are critical part of the position. The Director of Golf must facilitate an environment where staff is involved and enthusiastic, with open communication and respect for themselves, members, guests and the property.

The Director of Golf Course should have a strong presence and seek to be highly visible to the membership and staff. They set the tone of pride in setting the course conditions for a first-class golf experience.

Primary Duties

 

  • Responsible for all phases of Golf Course Maintenance and Agronomic operations and related personnel.
  • Works closely with, advises, and coordinates with the Head Golf Professional on any issues related to golf course maintenance.
  • Plans and assists in the direction, construction, and maintenance of the grounds.
  • Plans and assists in the design of landscape plans for facility grounds and implements the plan.
  • Administers and enforces all Club rules, regulations, and policies for staff.
  • Supports and assists with membership seminars and orientations as applicable.
  • Works closely with the General Manager/COO and Board to operate the Golf Course in a fiscally responsible and professional manner.
  • Must be able to work independently and be a self-starting problem solver.
  • Provides technical, operational, and safety training for employees to ensure that staff is working within OSHA, club safety, state and federal guidelines for safe working conditions.
  • Oversees subordinates in proper and safe operation and maintenance of mechanical and power equipment. Plans and budgets for additional or replacement capital equipment.
  • Supervises and participates in the application and recording of chemical applications (fertilizers and pesticides) on the Club’s grounds in compliance with all local, state, and federal regulations.
  • Supervises and controls all maintenance expenses associated with Golf Course Operations, including payroll, supplies, chemicals, and fertilizers.
  • Develops an annual operating budget and plans for maintenance and capital improvement projects.
  • Maintains, records, and completes required reporting which includes ordering parts, supplies, and equipment as needed.
  • Schedules maintenance practices around member play and outings to maximize efficiency and minimize disruption to members.
  • Coordinates snow removal and winter maintenance activities when necessary.

Knowledge & Skills Required

 

  • Knowledge of management and maintenance of greens, fairways, and roughs.
  • Knowledge of use and operating standards of equipment and tools used in golf course construction and maintenance work.
  • Skill in recruiting, supervising, training, monitoring, evaluating, and motivating personnel.
  • Interpersonal skills to resolve conflict resolution professionally.
  • Knowledge of safe use, mixing, and application of chemicals and commercial products.
  • Knowledge of the game of golf, golf rules, and methods of play.
  • Ability to anticipate personnel, equipment, and material requirements related to golf course maintenance and repair assignments.
  • Ability and knowledge to lay out irrigation patterns, drainage patterns, construct tees and/or greens.

Candidate Qualifications

  • 5-7 years’ experience as a Golf Superintendent or 1st Assistant
  • 2-year Degree or Certificate in Turf Management (or related field, like agronomy, horticulture, plant science, soil science).
  • Advanced computer skills required for financial reporting and control of operations, including use of Microsoft Office Suite.
  • Valid Driver’s License.
  • Certification by the Golf Course Superintendents Association of America is preferred.

Note: A pre-employment drug screen and background check will be required. The position is available February 3, 2021.

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.

Inquiries

IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, February 3, 2021.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Cherokee DOGC Cover Letter” and “Last Name, First Name, Cherokee DOGC Resume”) respectively to: execsearch@ggapartners.com. Please e-mail résumé with references.

For more information about Cherokee Country Club, please visit cherokeecountryclub.com.

GGA Partners Expands Research & Survey Capabilities with the Addition of Experienced Hospitality Research Professor

Dr. Eric Brey, PhD, joins GGA Partners as a Director to bolster consumer research capabilities

TORONTO, Ontario – GGA Partners has expanded its portfolio of services for private clubs, public golf courses, residential communities, resorts, municipalities and hospitality clients with the addition of an experienced research mind and acting hospitality educator.

Dr. Eric Brey, PhD, a researcher and professor at the University of Wisconsin-Stout, School of Hospitality Leadership, has joined GGA Partners as its newest director to expand the firm’s research efforts.

Dr. Brey’s research expertise will strengthen GGA’s capabilities in customer feedback and market research, both of which are core services for GGA. One of the many expanded offerings the addition of Dr. Brey supports is 3-Factor Theory Analysis designed to provide a deeper and more meaningful understanding of the touchpoints that have the greatest potential to impact customer and member satisfaction.

professional headshot of Dr. Eric Brey, PhD
Dr. Eric Brey, PhD

Recently, Medinah Country Club engaged Dr. Brey to conduct 3-Factor Theory Analysis using the raw survey data collected by GGA. “Identifying the touchpoints important to our members provided tremendous insight across our entire operation” stated Medinah Country Club General Manager Robert Sereci. “Clubs will benefit greatly by using this methodology to pinpoint opportunities on which to focus enhancement efforts to achieve the highest level of enjoyment for their members.”

In addition to enhanced customer satisfaction analysis, Dr. Brey’s vast experience in consumer research will provide expanded opportunities for survey interpretation, managed customer feedback, third party performance monitoring and analysis of existing client data to support GGA’s strategic planning and business intelligence services.

“The synergies created by combining GGA’s expertise in research and strategic planning with the knowledge and experience I bring to consumer research are exponential,” commented Dr. Brey. “Together we will be able to assist golf, club, resort and municipal operators with more detailed and comprehensive data analysis that will enhance their ability to make strategic decisions and improve their operational efficiency and customer experience.”

“Research is a cornerstone of our firm and consumer satisfaction is just one component of GGA’s capabilities in this space. Dr. Brey will play a key role in elevating GGA’s industry leading research, and will apply research best practices and new methods to develop even stronger insights for our clients,” commented GGA Partner Michel Gregory. “As a firm we are working to develop an all-encompassing approach to measuring real time, periodic, and long-term consumer feedback that will benefit a wide range of clients in the private club, resort and hospitality industries as well as municipalities who own golf and leisure assets”.

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

About Dr. Eric Brey, PhD

Dr. Brey earned his B.S. and M.S. from the University of Wisconsin-Stout School of Hospitality Leadership. In 2006, he earned his PhD from Purdue University School of Hospitality and Tourism Management. Dr. Brey spent six years at the University of Memphis, Fogelman College of Business and Economics, Kemmons Wilson School of Hospitality Management before joining the University of Wisconsin-Stout, School of Hospitality Leadership in 2012. In his current role, he serves as professor and chair of the school, teaching marketing, strategy and customer analytics courses, and conducting research on consumer-centric strategy.

Dr. Brey has published numerous peer and refereed journal papers, written industry white papers and book chapters, received many recognitions and honors and has conducted applied research for the United States Golf Association. Recently, Dr. Brey completed a research study for the USGA identifying more than 1,000 touchpoints golfers can have throughout their experience that impact satisfaction and dissatisfaction. The results of the research will provide insights to help operators gain a firm understanding of what customers need and how to meet and exceed those expectations.

 

Media Contacts:

Michael Gregory, Partner
GGA Partners
416-524-0083
michael.gregory@ggapartners.com

 

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