If you are a private club leader who is hesitant to run an employee survey during your peak season…you are not alone.
Many businesses, especially those with strong seasonal cycles like private clubs, worry about survey fatigue or skewing results during their busiest periods.
However, postponing employee feedback until the “quiet season” might mean missing out on crucial insights.
Here are the 5 Reasons capturing real-time employee insights, even during peak periods, can be incredibly valuable:
Capturing Reality in the Moment: Your busy season is when your operations are truly tested, and your employees are experiencing the most intense demands. Surveying during this time captures real-time perceptions of workload, resource availability, communication effectiveness, and overall employee experience under actual operating conditions.
Identifying Stress Points & Strengths: You can uncover critical stress points and potential areas for burnout or inefficiency as they happen, not months later when the memory has faded. Conversely, you can also identify what strategies and support systems are working well during high-pressure times.
Actionable Insights for Immediate Impact: Feedback gathered during peak times can lead to adjustments that directly improve the current employee experience, rather than waiting for next season. This immediate responsiveness boosts morale and trust.
Informing Future Planning: Understanding how your team feels and performs under pressure provides invaluable data for future staffing, training, resource allocation, and operational improvements for subsequent busy seasons. It’s a key piece of the puzzle for sustainable success.
Benchmarking Against Real Conditions: For organizations like private clubs, the “busy period” is often the standard operating condition. A survey during this time reflects the true employee journey for a significant portion of the year, offering a realistic baseline.
While we always recommend thoughtful planning, don’t let seasonality be the sole reason to delay vital employee insights. A well-designed, focused survey can be a powerful tool for understanding and supporting your team, even when every table in the restaurant is full!
Let’s connect to talk about the test time to survey your employees.
Eric Hutchison
Director, GGA Partners
eric.hutchison@ggapartners.com
614.271.9355
