Say These Two Words to Boost Employee Performance

Game Plan – Henry DeLozier‘s monthly column in Golf Course Industry Magazine – continues its series on staffing for success with a review of the business bestseller “Leading with Gratitude: Eight Leadership Practices for Extraordinary Business Results.”

“Thank you.”

How does it make you feel when someone expresses their appreciation for a job well done? Pretty great, right? We can all remember the emotional high when a boss we respected told us how grateful he or she was for our contribution to a particularly meaningful project. As it turns out, beyond the personal boost gratitude provides, it’s also great for business. The multi-faceted benefits of gratitude is the subject of Adrian Gostick’s and Chester Elton’s business bestseller “Leading with Gratitude: Eight Leadership Practices for Extraordinary Business Results.”

After surveying more than 1 million employees, Gostick and Elton found that expressing gratitude is the easiest, fastest and least expensive way for managers to improve employee performance and engagement. In that sense, showing gratitude is not only about being nice — it’s about being smart because it could also uncover untapped employee potential and identify obstacles standing in the way of even better performance.

Maybe the best thing about practicing gratitude is that it’s easy. But that’s not to say that it comes naturally to all leaders or that it’s well understood as a business strategy. In many organizations, there exists a sizeable “gratitude gap” between the appreciation employees feel they deserve and what they receive.

This gap points to the consequences of an ungrateful work culture. The authors found that 81 percent of workers said they would work harder if their boss was more grateful for their work. And if you want to reduce turnover, start with gratitude. The No. 1 reason people leave a job, according to the U.S. Department of Labor: They don’t feel appreciated by their managers, even more of an issue with today’s younger workers.

Expressing gratitude effectively is an easily learned behavior, but it does require more, in the authors’ view, than “showering more thank-yous” on employees: “Developing genuine gratitude involves carefully observing what employees are doing, developing greater empathy and sincerely trying to understand the challenges they face.”

Some leaders will insist they are “not wired” for gratitude, excusing their command-and-control style with increased performance, production and results. But the authors insist just the opposite: “Leaders who infuse fear into their work cultures undermine their objectives to increase performance and instead produce stress that can lead to burnout and other productivity-crushing effects.”

Former Ford CEO Alan Mulally is among the many executives who back up the authors’ claims. “Skills are one thing,” he says, “but to create a smart and healthy organization, void of politics, whose people don’t go after each other, that’s about respecting them, showing them the data and thanking them for what they’ve done.”

In his first meeting with Ford’s 4,000 dealers, Mulally began practicing what he preached. He asked Ford employees in the audience to stand, turn and face the dealers. “Now say ‘We love you,’” Mulally instructed. It took the employees three tries before Mulally was satisfied with their sincerity and enthusiasm, but the dealers were quickly convinced this was going to be a new Ford under Mulally’s leadership, one where their roles were valued.

“We aren’t saying every manager needs to offer praise to every employee every day,” Gostick and Elton conclude. “We are saying that most managers should be offering more of it, quite a bit more often.”

This article was authored by Henry DeLozier for Golf Course Industry magazine.

 

Learn more about staffing for success:
Read Staffing for Success: Part 1
Read Staffing for Success: Part 2
Read Staffing for Success: Part 3

Executive Search: GM/COO at Grandfather Golf & Country Club

GENERAL MANAGER/CHIEF OPERATING OFFICER
GRANDFATHER GOLF AND COUNTRY CLUB

Linville, NC

 

THE CLUB

The history of Grandfather Golf and Country Club starts in 1885 when businessman Hugh MacRae first viewed the Linville River Valley and the rugged peaks of Grandfather Mountain. MacRae was so awestruck by the area’s natural beauty that he immediately wrote his father, Donald MacRae of Wilmington, N.C., for support to purchase a tract of land. The tract, which stretched from Pineola past Linville Gap, encompassed all of Grandfather and Grandmother Mountains, Linville Ridge, lnvershiel, part of Sugar Mountain, and what is now Grandfather Golf and Country Club.

Donald MacRae consented to the purchase, and along with a few other investors, including department store founder of Philadelphia John Wanamaker, Linville Improvement Company was formed. By 1889, Hugh MacRae had purchased a total of 15,570 acres, mostly from S.S. Lenoir, for whom the city of Lenoir is named.

The area quickly became a popular summer resort for golf and health and is a visual reminder of MacRae’s native Scotland. By 1944, Linville Company sold 3,000 acres to the Linville Resorts Property Owners Association. Included in the sale were the golf course designed by Donald Ross (creator of the Pinehurst Golf Club), Eseeola Lodge, horseback riding facilities, and the townsite of Linville. In 1952, the Linville Company was dissolved, and the remaining 11,000 acres were divided between four family members, including Mrs. Hugh MacRae, daughter Agnes MacRae Morton, as well as Agnes’ children, Agnes Morton Cocke Woodruff and Hugh Morton.

Aggie’s share of the lands included 1,958 acres in the Linville River Valley, two miles north of Linville. Having spent most of her summers growing up in Linville, her love of the High Country remained strong. Aggie, a three-time state ladies’ amateur golf champion, invested her inheritance, and – with the help of highly-respected golf course designer Ellis Maples and cofounders Hugh Morton, her brother, and John Williams, their friend – her vision turned to reality with the opening of Grandfather Golf and Country Club in 1968, where friendly amenities surround some of the best mountain golf in the world.

Vision Statement: “To be one of the pre-eminent, family-oriented clubs in the Southeast.”

 

 

GRANDFATHER GOLF AND COUNTRY CLUB OVERVIEW

 

  • 480 Members: capital of 434, club/social of 28, legacy of 18
  • Initiation Fee of $85,000
  • Annual Dues: $18,100 for club operations and capital expenses and $4,500 for village fees
  • Budgeted total expenditures for fiscal year 2021 of $15 million (includes club, capital, and village)
  • Food and beverage volume of $1.5 million
  • Gross payroll of $6 million
  • Strong balance sheet and positive cash flow
  • 220 employees (165 seasonal, 55 year-round)
  • Nine board members plus one ex-officio
  • Average age of members is 67
  • Championship Golf Course ranked second in North Carolina and first in the West Regional ranking and first among private courses in North Carolina per the North Carolina Golf Panel
  • Club community ranked seventeenth in the top 200 resort communities in the U.S. by GolfWeek
  • Grandfather Village is an incorporated municipality

THE GENERAL MANAGER/CHIEF OPERATING OFFICER POSITION

The General Manager (GM) has total operational responsibility for the club and reports to the president of the club, who also chairs the board of directors. The GM oversees a country club with two golf courses, multiple dining venues, and a broad array of other amenities. Further, the GM has comparable responsibilities to a city or county manager as it pertains to overseeing all aspects of the incorporated municipality of Grandfather, including managing common property and infrastructure, maintaining roads, operating a state-regulated water/sewer utility, and providing security services. Finally, the GM directs a real estate operation that markets and sells residential properties within the village and that supports the attraction of new members.

Primary Responsibilities

 

  • Coordinate the development and execution of the club’s long-range and annual business plans to achieve the mission of the club
  • Prepare comprehensive operating plans and budgets, obtain approval from the board, and operate in accordance with approved budgets
  • Maintain a long-term capital budget to assure the sustained material condition of all physical assets of the club
  • Plan, develop and approve specific operational policies, programs, procedures, methods, rules and regulations in concert with board-approved policies
  • Direct the recruiting and training of all staff
  • Establish employee rules and regulations, work schedules, internal controls, and a performance appraisal system
  • Assure that the highest standards are set and achieved in providing member service and satisfaction
  • Ensure that the club is operated in accordance with all applicable local, state, and federal laws
  • Ensure compliance with regulatory and other governmental agencies that have oversight of various club assets and operations, including utility regulation, water quality, and environmental statutory law compliance
  • Provide the board and committees with relevant information on trends and developments in the club/residential community business
  • Ensure that the committees established by the board are well-supported and operate in accordance with board-approved policies and directives
  • Oversee security, risk management, and health and safety programs to ensure that measures are in place to protect members, employees, staff, and club physical assets
  • Ensure that the board is thoroughly informed on the status of club operations, member satisfaction, and financial performance
  • Provide a comprehensive communications program that keeps all appropriate constituencies informed on relevant matters
  • Interact with local community leaders and organizations
  • Perform other duties and functions as the club board may direct that are consistent with this job description

Direct Reports

 

  • Chief Financial Officer
  • Manager of Human Resources & Administration
  • Director of Agronomy
  • Director of Golf
  • Director of Recreation
  • Head Tennis Professional
  • Head Croquet Professional
  • Director of Security
  • Director of Facilities and Infrastructure
  • Clubhouse Manager
  • Executive Chef
  • Communications Director
  • Membership Coordinator
  • Manager of Community Housekeeping
  • Head Broker of Grandfather Club Properties

Core Leadership Competencies

 

  • Ability to define a simple and understandable vision of success for the management team
  • Ability to see the big picture, take stock, identify problems/needs, and conceptualize solutions/strategies
  • Ability to focus on the essentials, to attend to detail, and to follow through on decisions
  • Ability to create a sense of followership among subordinates
  • Ability to attract and develop a strong supporting management team
  • Ability to demonstrate a strong member satisfaction ethic and to interact with the membership in a frequent and friendly manner
  • Ability to articulate the highest performance and ethical standards, demand compliance, and move swiftly and positively when corrective action is warranted
  • Ability to cope with day-to-day pressures and maintain a healthy and positive culture

Candidate Qualifications

 

  • A minimum of 7 years of progressive leadership and management experience in a private club environment.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) or in active pursuit of designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available August 1, 2021.

 

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package.

 

Inquiries:

IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, May 12, 2021.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Grandfather GM/COO Cover Letter” and “Last Name, First Name, Grandfather GM/COO Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.

For more information about Grandfather Golf & Country Club, please visit www.grandfatherclubnc.com.

Constantly Thinking About Budgets

With most 2021 budgets prepared and submitted, many golf course superintendents and their managers are reviewing and updating agronomic plans for the coming year. A sound agronomic plan is a living document that must anticipate upcoming conditions and respond to emerging circumstances. In volatile times, certain constants must be considered. Let’s evaluate some of those constants in the context of today’s conditions and challenges and see how they might affect budgets.

Constants

Certain irrevocable factors influence the proper care and upkeep of golf facilities with budgets leading the list. Your budget is the mathematical “North Star” on which you steer your performance. It’s also a measure of your intentions. One superintendent summarized his budget by saying, “You can run but cannot hide from your budget, so you might as well pick it up and run with it.” In other words, dig into the process and learn to deal with the variables.

For 2021, here are several budget guidelines to understand:

  • Most planners expect a choppy year ahead. Set aside funds for the unexpected events that will emerge and keep your powder dry.
  • Plan for three categories of expense. Fixed expenses for such budget overhead requirements as utilities and equipment leases are unlikely to change, although careful budget managers ask for relief on such fixed costs through abatements or forgiveness that may help to stretch budgeted resources. Second, labor costs will ebb and flow as impacts from COVID-19 and closures of club facilities will place irregular demands on labor dollars. Give yourself some room to maneuver. Third, discretionary needs will emerge as fellow managers and golfers seek new solutions to new problems. So be prepared.
  • New ideas and methods introduce new solutions for labor and overhead costs. Be alert and watch for new and innovative possibilities that make your work eventful and add purpose to your accomplishments.
  • Changing weather patterns demand that golf course operators become better informed and more proactive in planning care and upkeep practices. While much of your work is influenced by changing weather conditions, superintendents know to rely on the National Oceanic and Atmospheric Administration for accurate weather pattern forecasts that help them more accurately plan and schedule their maintenance practices.
  • Golfers’ expectations continue to escalate. You can count on golfers wanting “more and better,” which means course managers are always searching for process and results improvements. For 2021, golfers’ expectations include enhanced sanitation and clearing of on-course comfort stations, golf carts and practice range equipment. Next year will demand sustainable care and upkeep standards despite irregular resources that may be interrupted by supply chain and budgetary limitations.

Upcoming Conditions

Course managers must anticipate changes being introduced for labor management and workers’ expectations. Such changes as reducing the number of workers exposed to one another is requiring managers to divide crews and adjust shifts. Your team’s protection is vital.

Changing climatic circumstances requires enhanced emergency preparations. Consider your clean-air, fire and immediate-notice evacuation plans for workers and affiliated departments. Your liability insurance carriers are a good starting point for collecting guidance, as are emergency preparedness agencies in your vicinity.

Emerging Circumstances

Develop your short list of resources on which you will draw for new threats and opportunities. The Centers for Disease Control and Prevention and the National Institutes of Health are examples of resources on which you can rely. The coming year will reveal new problems, challenges and circumstances with which golf course managers must reckon.

Emergency services professionals, such as your local health care, water supply and cyber-security experts, are valuable resources on which you can call. Beyond your club’s insurer, call on fire and police experts to provide guidance in planning ahead.

This article was authored by Henry DeLozier for Golf Course Industry magazine

Playing the Long Game

How do you plan for the future when the ground is shifting beneath your feet? When every day seems to bring a new forecast about the health of our fellow citizens, our economy and our environment?

The answer is simple for some. They’ll simply turn away from long-term opportunities and challenges while taking refuge in what seems slightly less murky: tomorrow, next week or next month.

That approach may feel safe, but it’s not what your board or your ownership expect. They hired you to be the long-term caretaker of their clubs and facilities and the guardian of their relationships with loyal members and customers. They expect someone in your position to have a plan, not only for getting through our current mess, but also for positioning the business for success well into the future.

So, what are those kinds of leaders doing to prepare? Our observations suggest five things at the top of their lists.

1. They’re looking ahead … way ahead.

Some economists predict that the U.S. economy will not return to pre-pandemic levels until 2023. That means visionary facility managers and club leaders of every description should be looking not only around the corner, but also over the horizon to get ready for a post-pandemic world. Those leaders see things differently.

  • They see opportunity rising out of increasing golfer participation, as families and friends view golf courses as a primary platform for socialization and outdoor exercise.
  • They see increasing outdoor dining options, where picnicking, farm baskets and patio-dining alternatives are meeting the need for socially distanced outings.
  • With high unemployment levels, they see opportunities to upgrade their staff’s performance and service levels.

2. They’re taking care of their people.

In several recent national polls, including Gallup and Harris, a strong majority of employees say they feel their employer is looking out for their best interests. (Similarly, a survey of private club members in the U.S. and Canada conducted by our firm found that members feel highly positive about the performance of their clubs throughout the coronavirus crisis.)

It’s easy to show your team members that you care for their well-being and that you respect their dedication during difficult times. You can write a personal note of thanks and invite them into your office for a conversation and remind them of their importance. You can encourage them to bring their family to the course as part of “family day.”

Your best people are your most important asset. You’ll need them prepared and energized to lead your business into the future.

3. They’re aware of shifting market conditions.

External influences are changing our views on leisure activities and disposable income. It’s critical that club leaders understand the unbiased and unvarnished trends influencing golf.

In the GGA Partners’ survey, roughly four in five members reported either an increase in importance or no change in the club’s importance in their lives. However, survey respondents were not optimistic about their club’s financial position. Seventy-one percent expect a decline in the financial health of their club. Fifty percent cited current economic conditions and 42% said a decline in member spending would lead to the decline, which 20% predicted would be “significant.”

A surge in golfer participation that many courses have enjoyed in the past several months should not be construed as a guarantee of future success. When there are few other distractions, golf is proving a popular, socially distanced alternative entertainment. But leaders planning for the long term are taking nothing for granted and shoring up service levels to make sure they continue to deliver unquestioned value.

4. They’re realistic and preemptive.

Hopefully, an approved coronavirus vaccine will be rolled out soon. If an approved vaccine is delayed, however, progressive leaders have contingency plans. For golf superintendents, club managers and other leaders, realistic planning requires careful review of revenue capabilities and overhead arising from on-going operational costs.

Here are some steps to take in preparing for 2021:

  • Review your staffing model and search for efficiencies. Now may be time to update and refine your organization of management, taking into account changing attitudes about work/life balance.
  • Re-think your plan of work model. Perhaps mowing in the afternoons opens up desirable morning tee times and makes your work on less crowded fairways more efficient. Likewise, evaluate work such as tree trimming and bulk clean-up and consider outsourcing or moving such projects to the off-season.
  • Monitor inventory levels. There is no need for a full fuel storage tank during the off-season, for example. Procure what you will use more efficiently.

5. They’re planning on success.

Imagine your facility on its best day ever. You and your team make those days happen when you dream big and work toward a future that delivers the best of your talents and imagination. Don’t be shy. You can be realistic while also making sure your plans include a few “shoot the moon” and BHAG (big, hairy, audacious goals) aspirations.

Dramatic and unpredictable times like those we’re living in create multiple challenges that can seem daunting. But they also bring out the best in those who plan for success.

This article was authored by Henry DeLozier for Golf Course Industry magazine.  Henry returned GCI’s Beyond the Page podcast to discuss long-range planning in a conversation with Golf Course Industry managing editor Matt LaWell. Listen to the playback below and visit the GCI website to subscribe to the Beyond the Page podcast.

 

(16-minute listen, 02:30-18:50)

Gauging the Impact of Private Club Trends: 2019 Update

In its recent research collaboration with Michael Leemhuis, a change leader and manager extraordinaire, GGA executed its 2019 attitudinal survey of club managers and thought-leaders.  Since its inception, the study has been repeated every three years to monitor, measure, and update the evolution of trends which are having the most significant impact on private clubs.

Read about top line trends and download the summary whitepaper below.

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This research whitepaper was developed by Global Golf Advisors in a continuation of insights pioneered by GGA Director Fred Laughlin and Michael Leemhuis, Managing Director of The Collection Clubs. 

Why Business Planning is the No. 1 Trend Facing Private Clubs

Business Planning is the number one trend in the private club sphere for 2019, with club managers citing it as having the highest impact on club operations in today’s market.
GGA Partner, Rob Hill, looks at why this was…

Private club managers are working to meet demands for a better plan.

This was the clear finding of a recent survey of managers recently conducted across North America, with valuable contributions from several leading European clubs.

While many may see this as nothing new, the survey did reveal a number of interesting reasons behind this trend, with changing markets and changing member expectations driving the need for a more forward-thinking approach among club leaders.

A wave of change

Europe and North America both face a challenging macro-environment in 2019, with Morgan Stanley Research predicting a growth drop of around 0.6% for the United States, and 0.3% in the Eurozone*. With uncertainty fueling a lack of investor and consumer confidence, both are making more careful, considered and longer-term choices.

Alongside this uncertainty in the markets, the needs, wants and demands of club members are also evolving rapidly, creating a shifting landscape in which it is no surprise that business planning has surfaced as the most impactful trend among private club managers.

Trends within trends

Of course, the notion of business planning itself is nothing new. The need to produce and update a plan with board members at regular intervals is an ever-present duty for club leaders.

That said, a closer analysis of manager’s survey responses reveals interesting trends within this process that help explain why it is only growing in importance:

Wanting more – with lower levels of consumer confidence and greater scrutiny of expenses, members are understandably looking for greater value where they do choose to spend. As one manager put it, “Members want much more nowadays – so we need to provide more services, and plan for what they are and what members need.”

Typically, this means expanding amenities and services, as well as creating greater differentiation from other competing leisure pursuits – many of which do not require the same level of time and financial commitment, making them easier to justify.

Experiences – the advent and increasing popularity of investing in experiences over products is well-documented, and is now permeating through to clubs.

Survey responses indicated that clubs are becoming more mindful of this trend, with one respondent stating the need to “develop creative solutions and unique experiences which members will value.”

While clubs are coming to understand the need to craft and deliver exceptional experiences for their members, these experiences need to be carefully informed, appropriately financed and properly planned to ensure you fulfill this ever-growing demand among the membership.

Rising costs – increased member demands for new services and amenities are contributing to rising operations costs across much of the industry. In this landscape, business planning will play a pivotal role in ensuring financial stability, mitigating the impact of increased competition, and securing the longevity of the club – both as a business and as a relevant destination to existing and prospective members.

Where to start

As important as it is to know how to start a plan, it’s just as critical to know who is responsible for it. Managers involved in the survey spoke of the need to ‘free up’ the board to think more in a strategic context, rather than just an operational one. This can empower the board to inform a far-reaching, evidence-backed vision and plan for the club which all stakeholders can unite behind.

Club managers can then operate with the freedom to develop greater agility in making real-time decisions, to source the right information to support them, and to implement process management and ‘total work’ systems that will see the plans through.

Attention to detail

In expanding their amenities and services, many clubs are evolving from small businesses into larger, multifaceted entities which require increasingly specific, detailed, and timely plans of action. A combination of economic interests, resource limitations, and evaluations of financial viability are compelling clubs to think longer-term and to plan more diligently.

In a world that continues to change at tremendous pace, it is easy for business leaders to feel out of control. And this gets to the heart of why, we believe, business planning emerged in this survey as the trend with the highest impact on clubs today.

However, by arming yourself with the best tools at your disposal, tools that will enable you to take swift, measured, evidence-backed action, you will be well-equipped to face the challenges of both the present and of the future.

*Morgan Stanley Research “2019 Global Macro Outlook: Emerging Markets Retake the Lead” (Nov. 25, 2018)

This article was authored by GGA Partner Rob Hill

Polish Your Skills

Of all the career counseling advice given over the years, Abraham Lincoln probably nailed it when he said: “The best way to predict the future is to create it.”

With one more grass-growing season under your belt, maybe you’re reflecting on your career and wondering where it’s going. Maybe you’re worried it’s not going in the direction you hoped or that it seems stuck. Maybe it’s time to take charge of your career and start creating your future. Here are nine capabilities that must be developed and improved upon to advance your career:

Leadership/Command Skills

Are you the person to whom others look in times of difficulty or crisis? John Cunningham, who began his career as a golf course superintendent and is now the general manager at Aronimink Golf Club, views career paths as a four-lane highway rather than the one-lane road many see. “Do not pigeonhole yourself as just an expert in one area. Once I started learning about the entire club business, I realized that the leadership and management skills that I had been working on in one area of the club business were transferable to many other career opportunities.”

Professional Selling Skills

Those who understand the science of professional salesmanship have a distinct advantage when trying to move someone to their point of view. For them, persuasion is a process of describing both the features and benefits of the course of action they advocate.

Business Acumen

Do you understand how the business you manage works? Are you an accomplished financial manager? Countless programs are available through CMAA, GCSAA and the PGA of America to help aspiring managers understand the business necessities of their clubs and employers.

Learning on the Fly

Many lessons in club management are learned on the fly without time for rehearsal or in-depth preparation. This requires that a manager be open to change and comfortable when dealing with unexpected problems. Mark Bado, the GM at Myers Park Country Club in Charlotte, says, “Aspiring managers should be patient and hungry to learn and to stretch themselves. We all experience setbacks and get knocked down. Surround yourself with people who have been there also and will you get back up on your feet.”

Standing Alone

The people who make major career moves are often those willing to explore new concepts and find new solutions to complex problems, ones such as labor shortages and escalating personnel costs. Often it is the champion for new concepts who reverses operational losses and plots a new course for a club’s growth.

Organizational Agility

“Take a chance and ask for help,” Cunningham advises. “The relationships that I have developed in the club business have afforded me so much perspective and insight. We all have blind spots and being collaborative and reaching out to others regarding your career will be invaluable.” Develop your own list of go-to experts in various aspects of the business and remember to pay their kindness forward.

Dealing with Ambiguity

Those who advance their careers function effectively in a state of continuous learning. Paul Levy, the current president of the PGA of America, has learned great lessons “in the heat of battle,” as he calls it. “Work on improving your communication skills (because) it’s often not what you say but how you say it that matters.”

Performance Management

“Today we live in a world where most people respond best to positive direction and motivation,” Levy says. ”When you must give feedback on performance or behavior that needs adjusting, it must be done positively and with a plan you both agree on for improvement that benefits both parties.” Every leader is held to account for his or her results; knowing how to track and measure ongoing performance yields improved results.

Hanging Tough

Adversity finds each of us. As the Navy SEAL saying goes, “The only easy day was yesterday.” Leaders are admired for their unwillingness to give in to problems. Your next promotion may come as a result of showing the determination to find a solution for which others have given up searching.

GGA’s Henry DeLozier penned this article for Golf Course Industry Magazine.

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