Tag: emerging

Club Members Perspective – 2024

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Launched in 2020 to provide club industry operators insights into club members’ changing preferences and desires, this installment of the Club Members Perspective goes beyond current habits and preferences to examine the underlying reasons behind members’ behaviors.

This year’s survey results show:

Members find emotional connection value over all other types of value, including the often-discussed cost-benefit. 

Members are motivated by the desire to access amenities and services, followed by having the right culture. 

Generationally, younger members place higher importance on most club areas, as they plan to use the facilities more than their seasoned counterparts. 

While members agree that the social environment is critical, a desire for non-traditional usage of the club is not universal.  

Members’ concerns mirror those of managers – there is a growing concern related to the lack of people to work in clubs. 

While members plan on staying longer, this increased member ‘stickiness’ could be a challenge moving forward.  

Read now

About GGA Partners
GGA Partners™ is an international consulting firm and leading advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We work with owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance. Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario, West Palm Beach, Florida, Phoenix, Arizona and Dublin, Ireland.

GGA Partners is proud to be a long-standing CMAA Business Partner.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director
GGA Partners
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective [2023]

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A Club Leader’s Perspective: Emerging Trends & Opportunities for 2023 

Latest research produced in collaboration with the Club Management Association of America examines  pressing needs in club management.

In brief:

  • Industry survey of over 230 club leaders across the US highlights the perspective of club leaders on the current challenges facing the industry.
  • A Club Leader’s Perspective explores the state of the industry from the perspective of those in club leadership roles, and what influences their decisions.
  • Club leaders weighed-in on emerging trends and challenges across five primary areas:
    • Industry outlook 
    • Access and utilization
    • Membership experience insights
    • Capital and finance
    • Inflationary impacts on service

We’ve surveyed club leaders regularly since the start of the pandemic, including in-depth looks at challenges, sentiments and opportunities over the past two years. During this time, many clubs faced an global health crisis, supply chain interruptions, labor challenges and escalated membership levels. In 2023, optimism regarding the economic outlook of the industry remains high despite looming recessionary impacts.

Access the full report for further insights.

Read now

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

GGA Partners is proud to be a long-standing CMAA Business Partner.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director, GGA Institute
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective [2022]

Date:

A Club Leader’s Perspective: Emerging Trends & Challenges 

Latest research produced in collaboration with the Club Management Association of America examines the perspectives of private clubs and what trends are motivating their decisions.

In brief:

  • Industry survey of over 200 club leaders across North America highlights the perspective of club leaders on the current challenges facing the industry.
  • A Club Leader’s Perspective explores the state of the industry from the perspective of those in club leadership roles, and what influences their decisions.
  • Club leaders weighed-in on emerging trends and challenges across five primary areas:
    • Industry outlook within the post-Covid-19 ecosystem
    • Human resources and workforce demands
    • Membership experience and programming
    • Capital planning and long-range improvement strategies, and budgeting and forecasting
    • Inflationary impacts on service

We’ve taken the pulse of club leaders regularly since the start of the pandemic, including in-depth looks at challenges and sentiments in 2021. Over the past two years, many clubs were forced to adapt to evolving public health regulations, supply chain shortages, labor challenges and sky-rocketing membership levels. Despite these challenges, club leaders are largely positive about 2022. 

Access the full report for further insights.

Read now

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

GGA Partners is proud to be a long-standing CMAA Business Partner.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director, GGA Institute
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective: Emerging Trends & Challenges

Date:

GGA Partners Releases A Club Leader’s Perspective on Emerging Trends & Challenges Research Report

More than 500 club leaders weigh-in on trends, challenges, and pressing needs in club management emerging in the wake of the global health crisis. Now available for download.

TORONTO, Ontario (June 15, 2021) – GGA Partners, an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities, has released the results of an industry-wide research survey of more than 500 club leaders.  

The 2021 A Club Leader’s Perspective: Emerging Trends & Challenges report is a collaboration between GGA Partners and the Club Management Association of America. Researchers and analysts from both firms partnered in the development and analysis of the findings.

The research, which serves as a contemporary update on pressing needs in club management, takes a look at emerging trends and challenges from the perspective of those in club leadership roles, capturing insight from 515 club leaders, the majority of whom serve as general managers, COOs, and CEOs of private clubs in North America.

A Club Leader's Perspective: Emerging Trends & Challenges

Club leaders weighed-in on emerging trends and challenges across five primary areas: 1) industry outlooks and the ripple effects of COVID-19, 2) human resources and workforce demands, 3) the membership experience, value proposition, and programming, 4) capital planning and long-range improvement strategies, and 5) financial position, budgeting, and forecasting.

“Even before the pandemic, significant change was underway across the private club landscape,” explained Derek Johnston, a partner in the firm. “The crisis has not only accelerated these nascent changes but also introduced new obstacles and challenges for clubs to overcome. The findings of this report will be a useful reference tool for club leaders as they navigate an uncharted path forward and reset for growth beyond the coronavirus pandemic.”

This latest report is a continuation of the GGA Partners Perspective research initiative, a series of surveys the firm deployed in the spring of 2020 which dive into the attitudes, preferences, and industry outlooks of distinct club industry cohorts. The prior installment, A Member’s Perspective: The Shifting Private Club Landscape, featured findings from a global survey of more than 6,300 private club members on their attitudes toward the club industry during the pandemic and how they expect clubs to respond.

To view the research results and key insights found in A Club Leader’s Perspective: Emerging Trends & Challenges, click on the link below.

Download the report here

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

GGA Partners is proud to be a long-standing CMAA Business Partner.

 

Media Contact

Bennett DeLozier
Manager, GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

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