Tag: Club Management Association of America

A Club Leader’s Perspective [2023]

Date:

A Club Leader’s Perspective: Emerging Trends & Opportunities for 2023 

Latest research produced in collaboration with the Club Management Association of America examines  pressing needs in club management.

In brief:

  • Industry survey of over 230 club leaders across the US highlights the perspective of club leaders on the current challenges facing the industry.
  • A Club Leader’s Perspective explores the state of the industry from the perspective of those in club leadership roles, and what influences their decisions.
  • Club leaders weighed-in on emerging trends and challenges across five primary areas:
    • Industry outlook 
    • Access and utilization
    • Membership experience insights
    • Capital and finance
    • Inflationary impacts on service

We’ve surveyed club leaders regularly since the start of the pandemic, including in-depth looks at challenges, sentiments and opportunities over the past two years. During this time, many clubs faced an global health crisis, supply chain interruptions, labor challenges and escalated membership levels. In 2023, optimism regarding the economic outlook of the industry remains high despite looming recessionary impacts.

Access the full report for further insights.

Read now

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

GGA Partners is proud to be a long-standing CMAA Business Partner.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director, GGA Institute
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective [2022]

Date:

A Club Leader’s Perspective: Emerging Trends & Challenges 

Latest research produced in collaboration with the Club Management Association of America examines the perspectives of private clubs and what trends are motivating their decisions.

In brief:

  • Industry survey of over 200 club leaders across North America highlights the perspective of club leaders on the current challenges facing the industry.
  • A Club Leader’s Perspective explores the state of the industry from the perspective of those in club leadership roles, and what influences their decisions.
  • Club leaders weighed-in on emerging trends and challenges across five primary areas:
    • Industry outlook within the post-Covid-19 ecosystem
    • Human resources and workforce demands
    • Membership experience and programming
    • Capital planning and long-range improvement strategies, and budgeting and forecasting
    • Inflationary impacts on service

We’ve taken the pulse of club leaders regularly since the start of the pandemic, including in-depth looks at challenges and sentiments in 2021. Over the past two years, many clubs were forced to adapt to evolving public health regulations, supply chain shortages, labor challenges and sky-rocketing membership levels. Despite these challenges, club leaders are largely positive about 2022. 

Access the full report for further insights.

Read now

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

GGA Partners is proud to be a long-standing CMAA Business Partner.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director, GGA Institute
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective: Emerging Trends & Challenges

Date:

GGA Partners Releases A Club Leader’s Perspective on Emerging Trends & Challenges Research Report

More than 500 club leaders weigh-in on trends, challenges, and pressing needs in club management emerging in the wake of the global health crisis. Now available for download.

TORONTO, Ontario (June 15, 2021) – GGA Partners, an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities, has released the results of an industry-wide research survey of more than 500 club leaders.  

The 2021 A Club Leader’s Perspective: Emerging Trends & Challenges report is a collaboration between GGA Partners and the Club Management Association of America. Researchers and analysts from both firms partnered in the development and analysis of the findings.

The research, which serves as a contemporary update on pressing needs in club management, takes a look at emerging trends and challenges from the perspective of those in club leadership roles, capturing insight from 515 club leaders, the majority of whom serve as general managers, COOs, and CEOs of private clubs in North America.

A Club Leader's Perspective: Emerging Trends & Challenges

Club leaders weighed-in on emerging trends and challenges across five primary areas: 1) industry outlooks and the ripple effects of COVID-19, 2) human resources and workforce demands, 3) the membership experience, value proposition, and programming, 4) capital planning and long-range improvement strategies, and 5) financial position, budgeting, and forecasting.

“Even before the pandemic, significant change was underway across the private club landscape,” explained Derek Johnston, a partner in the firm. “The crisis has not only accelerated these nascent changes but also introduced new obstacles and challenges for clubs to overcome. The findings of this report will be a useful reference tool for club leaders as they navigate an uncharted path forward and reset for growth beyond the coronavirus pandemic.”

This latest report is a continuation of the GGA Partners Perspective research initiative, a series of surveys the firm deployed in the spring of 2020 which dive into the attitudes, preferences, and industry outlooks of distinct club industry cohorts. The prior installment, A Member’s Perspective: The Shifting Private Club Landscape, featured findings from a global survey of more than 6,300 private club members on their attitudes toward the club industry during the pandemic and how they expect clubs to respond.

To view the research results and key insights found in A Club Leader’s Perspective: Emerging Trends & Challenges, click on the link below.

Download the report here

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

GGA Partners is proud to be a long-standing CMAA Business Partner.

 

Media Contact

Bennett DeLozier
Manager, GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Breaking Down Key Financial & Operating Data in Club Management

Date:
Derek Johnston of GGA Partners serves as expert resource in new podcast series exploring the CMAA 2020 Finance & Operations Report

The Club Management Association of America (CMAA) is the leading professional association for managers of membership clubs. With nearly 6,800 members across all classifications, CMAA manager members run more than 2,500 country, golf, city, athletic, faculty, yacht, town and military clubs. The objectives of CMAA are to promote and advance friendly relations among persons connected with club management; to encourage the education and advancement of its members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations.

CMAA’s research efforts have grown exponentially over the past several years, increasing the depth and breadth of information available to CMAA members and the broader club industry. In the Summer of 2020, CMAA released its updated competencies for the club management profession which featured the addition of data analytics as a core competency. Today “the numbers” are more important than ever and understanding what they mean, identifying trends, and deploying them for informed management decision-making is no easy task.

As a long-time CMAA Business Partner, GGA Partners has been called upon to assist members of the Association in exploring the recently released 2020 Finance and Operations Report – a detailed report of key financial and operating data from the club management industry which is based upon confidential surveys completed by 357 clubs in 2020 and includes a compilation and analysis of club finance and operations data.

In January 2021, CMAA launched a new micro-podcast series to help to bring the numbers to life, make them understandable, and give them context. In each of installment of the five-part series, Derek Johnston, CIA (Partner, GGA Partners) and Phil Newman, CPA, CIA (Partner, RSM) feature as expert resources to elucidate the significance of the research findings, expound the implications on club management, and translate the best practice application of these insights to club operations.

Johnston and Newman sat down with CMAA’s Melissa Low, CAE (Senior Director, Communications and Government Relations) and Kyle Jennings (Manager, Communications) to conduct the first in the series, a full-length podcast to introduce the series and provide an overview of club finance and operations.

Listen to the first podcast, below, for an overview of the series and dive deeper into the research in future episodes which will become available here and on the CMAA Soundcloud page. Subsequent episodes feature shorter “micro-pods”, 15-minute episodes focused on one of four key areas highlighted by CMAA in their Executive Summary.

 

Part 1: Introduction & Overview

Full-length podcast, 45 minutes

Using a methodical approach, the series begins with a high-level discussion about the Executive Summary of the report, the value of the research findings, and possible ways managers can use the financial and operational data in their roles.

 

Part 2: Capital

Micro-podcast, 16 minutes

“Take a look at your audited financial statements. What’s the first page? It’s the balance sheet…This is the most important financial statement,” explained Phil Newman. Listen to the second episode in the series to find out why understanding capital is so important in club management.

 

Part 3: Operations

Micro-podcast, 11 minutes

It has been said that golf facilities have been one of the unintended and lucky beneficiaries of situational and environmental changes brought on the coronavirus pandemic. But what does it mean for club operations and what changes should be expected in the new normal? Tune into the third episode in the series to find out.

 

Part 4: Membership

Micro-podcast, 14 minutes

The fourth installment in the series hones in on that which all clubs have – members. That is, until they don’t. Hear from the experts on membership attrition and why membership numbers are such a key driver on financial outcomes for club businesses.

 

Part 5: Personnel

Micro-podcast, 26 minutes

The last installment in the series dives into the Personnel section, exploring how the interrelated components of dues, operations, and membership impact personnel considerations, staffing philosophy, and levels of service. “It’s really important to make sure you’re tracking all the different lenses through which you can look at your labor force,” said Derek Johnston. Listen in for more insights.

 

We want to hear from you, get in touch with us for additional information on how best to look at your club’s financial and operational performance data:

Connect with Derek Johnston (Partner, GGA Partners) on LinkedIn

Connect with Phil Newman (Partner, RSM) on LinkedIn

 

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