GGA Partners and Vivid Club partner to strengthen management excellence for private clubs

New joint partnership helps supports the advancement of clubs around the world.

Toronto, ON, July 27, 2022 

As private clubs work to keep pace with rapidly changing business landscapes, shifts in member access and utilization, heightened workforce challenges, and the untapped potential of data, there is a need now more than ever to monitor and effectively implement strategies and streamlined processes. As part of their new international alliance, GGA Partners and the team at Vivid Club and Vivid Leaf have partnered to deliver advanced mindshare collaboration technologies designed to help clubs transform and lead.

Vivid Club provides clients with a fully integrated goals and objectives management system with pre-populated Balanced Scorecard templates and 360-degree feedback surveys and performance evaluation functionality. The platform also offers a file share system and a Club Social Responsibility section showing all initiatives clubs have in place for their employees, their community, the environment and their partners. The purpose is to optimize collaboration and ensure the alignment of all contributors towards the joint vision of the club.

Vivid Leaf is the real-time club sustainability platform, following the triple bottom line approach of sustainability: profit, people, planet. Vivid Leaf is helping clubs to advance on their journey to becoming fully sustainable and carbon neutral. All aspects of a club’s ability to have an effect on the three sustainability pillars are considered. The club’s carbon footprint is calculated as well as automated alerts are sent for unusual spikes in usage.

The Vivid platforms are also helping clubs to strengthen their operational and managerial processes for the future through artificial intelligence (AI), automation and monitoring tools that are built with private clubs in mind. With clubs from all over the world contributing in a mind-share fashion, the Vivid platforms improve on an ongoing basis, all available to every club on the platforms.

GGA will leverage the unique features of the Vivid platforms in the design of strategic actions plans, help clients use the platforms to monitor the implementation of strategy and continue to be the source of data-driven strategic solutions that consider the unique market, financial, operational and governance circumstances of each club.

“We are thrilled about our partnership with GGA Partners to better serve the club industry. Combining GGA’s experience and expertise in data and analytics, financial and operational analysis, surveying, governance, and strategic planning with state-of-the-art, easy-to-use, club mind-share and artificial intelligence driven technology, clubs have a framework at hand that supports their sustained success.”

Bettina von Ruexleben, Chief Executive Officer, Vivid Club and Vivid Leaf

“To adapt and respond to the ever-changing club industry, and the evolving expectations of members, it is imperative that clubs diligently plan, monitor, transform and evaluate their strategies, goals and objectives.  This is why GGA Partners is increasingly focused on helping clients to innovate and grow. Our new partnership with the Vivid Club and Vivid Leaf team is now more important than ever as we continue to help clients successfully implement important strategies for their long-term sustainability.”

Derek Johnston, Partner, GGA Partners

About Vivid Club and Vivid Leaf

The Vivid platforms are developed for the club industry in close cooperation with visionary club leaders. Supported by the team of the Brodtmann Consulting Group they focus on enabling clubs to easily share their thoughts, templates and initiatives with each other to learn and optimize collaboration as well as their sustainability progress. The Vivid team is located in Cologne, Germany as well as Denver, CO, Atlanta, GA and Naples, FL.

For more information, please visit www.vivid-club.com and www.vivid-leaf.com.

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. The firm is dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please contact derek.johnston@ggapartners.com

GGA Partners Renews Legacy Alliance Partnership with the National Club Association

Top corporate partnership demonstrates GGA’s commitment to supporting the advancement of clubs nationwide.

(Washington, D.C., May 17, 2021) – The National Club Association (NCA) announced that GGA Partners Inc. (GGA) has renewed its corporate partnership with NCA at our top corporate partnership level, Legacy Alliance Partner, for three years. As a Legacy Alliance Partner, GGA will continue to provide industry-leading resources to NCA members in an effort to strengthen and advance clubs nationwide.

GGA is an international consulting firm and trusted advisor to many of the world’s most successful private clubs. Its global reach and wide-ranging experience allow its professionals to deliver proven best practices and innovative concepts to clubs of all types.

For NCA members, GGA will continue to be the source of data-driven strategic solutions that consider the unique market, financial, operational and governance circumstances of their clubs.

“We’re thrilled to continue to better serve the club community with industry leading education resources through this powerful partnership,” said NCA President & CEO Henry Wallmeyer. “GGA’s expertise in critical areas like market analysis, financial and operational analysis, governance, and strategic planning provides clubs of all kinds the framework they need for sustained success.”

“NCA serving as the foremost club authority on COVID-19 is emblematic of their visionary leadership throughout our partnership,” said GGA Partner Henry DeLozier. “We are pleased to continue our long-standing partnership and eager to provide more value for the club community.”

As a Legacy Alliance Partner and lead sponsor of the NCA Board Leadership Institute, GGA will benefit NCA club members through numerous sponsorships, research and educational initiatives, including:

 

  • Hosting the Club Governance Symposium during NCA’s annual National Club Conference.
  • Sponsorship of NCA’s Board Leadership Institute, a leading resource for club board members.
  • Co-publishing a new joint periodical, Club Governance, to provide club leaders with industry data, case studies and best practices to improve club leadership, strategy and governance.
  • Sponsorship of NCA’s Club Governance Standards, a collection of whitepapers designed to educate and guide club boards on specific issues.
  • Presenting the Club Leadership and Governance Webinar Series focusing on improving the function of club boards.

 

About the National Club Association

The National Club Association (NCA) has been the advocate for the private club industry in Washington, D.C. for 60 years. As the voice of private clubs on Capitol Hill, NCA ensures that club concerns are at the forefront when legislative and regulatory issues affecting the industry are being decided. In addition, NCA provides club leaders an outstanding array of resources on club industry trends, governance best practices, legal and operational matters, and ways to strengthen club leadership. For more information, please visit nationalclub.org.

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. The firm is dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

The Change Study: Implementing Change (UK/IE Report)

The second of three survey reports in the GGA Partners change research initiative, these survey findings focus on “Implementing Change” at clubs throughout the United Kingdom and Ireland. To discuss these findings and learn more about the research initiative, contact Rob Hill Partner, EMEA. 

The Management of Change in Golf and Private Clubs

As the global economy hurtles forward in complex and surprising ways, private clubs must adapt to survive. The wider world of golf is also facing dilemmas, as its market shrinks. But while innovation and disruption are the key elements driving broad economic change, private clubs cling to tradition and honour-established customs.

What is the best approach to reconciling these divergent tendencies? How can clubs preserve their identities while adapting to a changing world? How can club leaders drive the change that is needed for their clubs to thrive in the future? Where do private clubs fit within golf’s shifting cultural and financial environment?

Managers and members who are planning and navigating a path forward for their clubs need reliable data to make informed decisions. And while GGA Partners has provided reliable and actionable insights to clubs since its founding, we believe that club leaders need more than data. They need an ally to illuminate the issues. They covet a reliable voice to provide unbiased guidance based on evidence rather than anecdote.

The Change Study

That is why GGA initiated this research project to help us all understand the landscape for change in the golf, private club and leisure industries. We want to quantify the extent and character of the appetite for change and determine how barriers to change impede implementation. We want to identify any common characteristics present in effective change management, along with ascertaining the best methods for cementing innovations and measuring change over time.

The aim of this research is to provide club and business leaders with the insights and tools they need to successfully navigate the changes which we believe all clubs and organizations are sure to face in the months and years ahead.

Key Insights from the Implementing Change Study

A summary of the key findings in this second report, of three, include:

Landscape for Implementing Change

  • Club Members are shown to exhibit the lowest tolerance of change amongst stakeholders with 84% of respondents believing members show moderate, little, or NO tolerance for change.
  • Prior to the COVID-19 crisis, 74% of clubs were in the midst of implementing new processes, products, services and/or policies requiring organisation-wide change.
  • The majority of clubs are currently implementing changes to their governance model or practices (62%), in capital planning capabilities (52%) and in technological enhancements (51%).
  • According to almost three-in-four (71%) club leaders, the management of change is Very or Extremely Influential on its overall success.

Characteristics of clubs that successfully manage the implementation of change

  • 84% of respondents agree that leaders should rely on evidence / intelligence to inform planning for change projects.
  • 83% of respondents agree that a club’s / organisation’s leadership must demonstrate true ownership and commitment to making change happen.
  • 78% of respondents agree that stakeholders must be kept informed throughout implementation on progress and impact.
  • 78% of respondents agree leaders should clearly communicate change-related projects and their intended outcomes with all appropriate stakeholders before implementation commences.
  • The Manager is the principal influence on effective change management. The most influential communication channels flow from the Board to the Manager, and on down the chain of command from Manager to Staff.

Measuring the Impact of Change

  • Fewer than half of club leaders (44%) ‘usually’ or ‘always’ use metrics to measure the impact of change.
  • For club leaders who are inclined to consistently apply metrics in measuring the impact of their change initiatives, there is a strong reliance on membership response (75%) and on the improvements to performance (71%) that result.

Coping with the COVID-19 Crisis

  • Overall, club leaders represent themselves to be reasonably satisfied with their organisation’s response to the COVID-19 Health Crisis (average rating 7.7 out of 10). 40% rate themselves as ‘highly satisfied’ (9-10).
  • The majority of club leaders (65%) have found member communication the most challenging aspect of leadership through the crisis.
  • By May 1st 2020, 91% of clubs throughout the UK and Ireland have applied to use the temporary wage subsidy schemes delivered by the respective governments, allowing them to put staff on furlough with the government covering between 70 and 80 percent of regular pay.
  • 8% of clubs classify their current cash position as Critical. A further 29% classify theirs as Concerning.

Subscribe to access the full Implementing Change report.

The Change Study: Preparedness (UK/IE Report)

The first of three survey reports in the GGA Partners change research initiative, these survey findings focus on what we refer to as the “Preparedness for Change” at clubs throughout the United Kingdom and Ireland. To discuss these findings and learn more about the research initiative, contact Rob Hill Partner, EMEA. 

The Management of Change in Golf and Private Clubs

As the global economy hurtles forward in complex and surprising ways, private clubs must adapt to survive. The wider world of golf is also facing dilemmas, as its market shrinks. But while innovation and disruption are the key elements driving broad economic change, private clubs cling to tradition and honour-established customs.

What is the best approach to reconciling these divergent tendencies? How can clubs preserve their identities while adapting to a changing world? How can club leaders drive the change that is needed for their clubs to thrive in the future? Where do private clubs fit within golf’s shifting cultural and financial environment?

Managers and members who are planning and navigating a path forward for their clubs need reliable data to make informed decisions. And while GGA Partners has provided reliable and actionable insights to clubs since its founding, we believe that club leaders need more than data. They need an ally to illuminate the issues. They covet a reliable voice to provide unbiased guidance based on evidence rather than anecdote.

The Change Study

That is why GGA initiated this research project to help us all understand the landscape for change in the golf, private club and leisure industries. We want to quantify the extent and character of the appetite for change and determine how barriers to change impede implementation. We want to identify any common characteristics present in effective change management, along with ascertaining the best methods for cementing innovations and measuring change over time.

The aim of this research is to provide club and business leaders with the insights and tools they need to successfully navigate the changes which we believe all clubs and organizations are sure to face in the months and years ahead.

Key Insights from the Preparedness Study

A summary of the key findings in this first report, of three, include:

Change Landscape

  • Half (50%) of clubs have witnessed significant or dramatic change between 2015 – 2020. The most common ‘types’ of change are structural, cultural and process related.
  • Technology and Communication have experienced the most significant change over the past five years. Nearly one-in-five clubs indicated ‘dramatic/radical’ change in Governance.

Change Preparedness in Clubs

  • One-in-three (34%) club leaders believe their club is very/extremely effective at handling change.  Clubs who recently went through dramatic change were more likely to consider ‘change management’ a top business priority.
  • Clubs that empower their General Manager to be the primary influencer of change (rather than Board/Committee) are generally more prepared, proactive and effective at handling change.
  • Just 13% of clubs consider their club’s change management capability as Leading.
  • Clubs are disinclined to be proactive in planning for change (hindered by fiscal and cultural conservatism), and most likely to be inspired to urgency by financial imperatives.

Overcoming Barriers to Change

  • Leveraging data to provide evidence, then communicating the need for change, are necessary methods to overcome barriers.
  • Financial metrics and member feedback (through a member survey) are the two key areas of data / intelligence that are relied upon to inform decision making.

Change Forecast

  • Clubs are not changing quickly enough in order to thrive in the future – 65% of club leaders indicate a need for ‘significant’ or ‘dramatic/radical’ change over the next five-years.
  • The top areas of change expected over the next five years are culture and financial. 85% of respondents believe they will require at least ‘moderate’ change to their facility/amenity profile.

Coping with the COVID-19 Crisis

  • Clubs with a greater reliance on data/intelligence to inform their decision-making indicate a stronger preparedness in dealing with the COVID-19 crisis.
  • The expected impact of the crisis on clubs will be dominated by: (1) Strain on financial capabilities and membership levels causing deferment of capital investment; (2) Cash flow management and restructuring of the cost model, balance sheet and an ‘emergency reserve’; and (3) Reduction of staff and a leaner operation to focus on ‘essential’ services.

Subscribe to access the full Change Study Preparedness report.

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