A Club Leader’s Perspective [2023]

A Club Leader’s Perspective: Emerging Trends & Opportunities for 2023 

Latest research produced in collaboration with the Club Management Association of America examines  pressing needs in club management.

In brief:

  • Industry survey of over 230 club leaders across the US highlights the perspective of club leaders on the current challenges facing the industry.
  • A Club Leader’s Perspective explores the state of the industry from the perspective of those in club leadership roles, and what influences their decisions.
  • Club leaders weighed-in on emerging trends and challenges across five primary areas:
    • Industry outlook 
    • Access and utilization
    • Membership experience insights
    • Capital and finance
    • Inflationary impacts on service

We’ve surveyed club leaders regularly since the start of the pandemic, including in-depth looks at challenges, sentiments and opportunities over the past two years. During this time, many clubs faced an global health crisis, supply chain interruptions, labor challenges and escalated membership levels. In 2023, optimism regarding the economic outlook of the industry remains high despite looming recessionary impacts.

Access the full report for further insights.

Read now

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

GGA Partners is proud to be a long-standing CMAA Business Partner.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director, GGA Institute
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective [2022]

A Club Leader’s Perspective: Emerging Trends & Challenges 

Latest research produced in collaboration with the Club Management Association of America examines the perspectives of private clubs and what trends are motivating their decisions.

In brief:

  • Industry survey of over 200 club leaders across North America highlights the perspective of club leaders on the current challenges facing the industry.
  • A Club Leader’s Perspective explores the state of the industry from the perspective of those in club leadership roles, and what influences their decisions.
  • Club leaders weighed-in on emerging trends and challenges across five primary areas:
    • Industry outlook within the post-Covid-19 ecosystem
    • Human resources and workforce demands
    • Membership experience and programming
    • Capital planning and long-range improvement strategies, and budgeting and forecasting
    • Inflationary impacts on service

We’ve taken the pulse of club leaders regularly since the start of the pandemic, including in-depth looks at challenges and sentiments in 2021. Over the past two years, many clubs were forced to adapt to evolving public health regulations, supply chain shortages, labor challenges and sky-rocketing membership levels. Despite these challenges, club leaders are largely positive about 2022. 

Access the full report for further insights.

Read now

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

GGA Partners is proud to be a long-standing CMAA Business Partner.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

For further information, contact:

Dr. Eric Brey, Ph.D.
Director, GGA Institute
t: 715.505.7716
e: eric.brey@ggapartners.com

A Club Leader’s Perspective: Emerging Trends & Challenges

GGA Partners Releases A Club Leader’s Perspective on Emerging Trends & Challenges Research Report

More than 500 club leaders weigh-in on trends, challenges, and pressing needs in club management emerging in the wake of the global health crisis. Now available for download.

TORONTO, Ontario (June 15, 2021) – GGA Partners, an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities, has released the results of an industry-wide research survey of more than 500 club leaders.  

The 2021 A Club Leader’s Perspective: Emerging Trends & Challenges report is a collaboration between GGA Partners and the Club Management Association of America. Researchers and analysts from both firms partnered in the development and analysis of the findings.

The research, which serves as a contemporary update on pressing needs in club management, takes a look at emerging trends and challenges from the perspective of those in club leadership roles, capturing insight from 515 club leaders, the majority of whom serve as general managers, COOs, and CEOs of private clubs in North America.

A Club Leader's Perspective: Emerging Trends & Challenges

Club leaders weighed-in on emerging trends and challenges across five primary areas: 1) industry outlooks and the ripple effects of COVID-19, 2) human resources and workforce demands, 3) the membership experience, value proposition, and programming, 4) capital planning and long-range improvement strategies, and 5) financial position, budgeting, and forecasting.

“Even before the pandemic, significant change was underway across the private club landscape,” explained Derek Johnston, a partner in the firm. “The crisis has not only accelerated these nascent changes but also introduced new obstacles and challenges for clubs to overcome. The findings of this report will be a useful reference tool for club leaders as they navigate an uncharted path forward and reset for growth beyond the coronavirus pandemic.”

This latest report is a continuation of the GGA Partners Perspective research initiative, a series of surveys the firm deployed in the spring of 2020 which dive into the attitudes, preferences, and industry outlooks of distinct club industry cohorts. The prior installment, A Member’s Perspective: The Shifting Private Club Landscape, featured findings from a global survey of more than 6,300 private club members on their attitudes toward the club industry during the pandemic and how they expect clubs to respond.

To view the research results and key insights found in A Club Leader’s Perspective: Emerging Trends & Challenges, click on the link below.

Download the report here

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario; Phoenix, Arizona; Bluffton, South Carolina; and Dublin, Ireland. For more information, please visit ggapartners.com.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

GGA Partners is proud to be a long-standing CMAA Business Partner.

 

Media Contact

Bennett DeLozier
Manager, GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Winning Financial Practices

While directors carry ultimate responsibility for the financial resources of a club, it’s the relationship between the board of directors and club manager that can often determine just how well managed the finances actually are.

Bobby Crifasi, General Manager of New Orleans Country Club, reveals the formula which keeps his club on a sound, sustainable financial footing.

A mismanaged and uninformed approach to financial management can seriously damage a club’s ability to make sound business decisions.

And as the buck stops with the board of directors, it is they who must carefully measure the future financial needs of their club, plan for the sources and uses of funds, and ensure the economic sustainability of the club. Doing so is no small challenge and requires:

  • A comprehensive capital asset replacement roster
  • Maintaining a constant understanding of capital sources and use
  • Command of the club’s balance sheet
  • Sustaining engaged financial review and audit

As one of several duties, that can be a lot to ask of volunteer board members. This is where top-performing club managers step in. The more they can equip their board of directors with the information they need to fulfill their duties, the greater the guarantee of them making the soundest possible business decisions.

Bobby Crifasi manages New Orleans Country Club (NOCC) with style and grace that belies a savvy financial manager. First educated and trained as a certified public accountant, during his time Bobby has seen the Club through a natural disaster in Hurricane Katrina which led to $5 million in unplanned renovations. On a day-to-day basis, Bobby ensures that the Club remains on solid financial ground by keeping his board fully informed on the Club’s financial facts.

“All of our financial information is sent to the board in advance of the board meeting,” explains Crifasi.  “I receive our financial reports by the 10th of each month and that allows a week or so to investigate any variances before the financial information is sent with the board package. If there was anything of significance that I thought the board should know sooner rather than later, I would report on it at the House Committee meeting or email the board directly.”

Keeping the board informed of financial performance metrics is a key for Crifasi and his team, “What we do is provide a lot of financial data comparing this-month to this-month-last-year and year-to-date-this-year to year-to-date-last-year comparatives on a monthly basis.  We do good, old-fashioned spreadsheets with all this information monthly.”

Among the keys that are faithfully tracked at NOCC, Crifasi emphasizes the mission-critical factors in the balance sheet and income statements, “On a monthly basis we focus on key balance sheet items like cash, notes payable, and any other balance sheet items that may have changed significantly during the month.  In addition, we look at our Statement of Income and Expenses and talk about any variances during the month and the factors that may have caused that.  We track initiation fees and dues to ensure we are on budget with those as they represent such a large part of the financial picture.”

On a practical level, NOCC uses a rolling budget process to enable adjustments as conditions require, “We have a rolling budget for the food and beverage operation which is adjusted each month to reflect additions or deletions to the banquet business as well as current forecasts for our restaurant business.”

Given the significant impact of rising labor costs in private clubs, Crifasi adds, “We also look at labor in each department to ensure it is tracking as projected.”  GGA observes that labor expenses are typically the largest category of expenses for facility operators, with benchmarks generally ranging from 52-58% of total expenses for public, semi-private, and resort facilities and slightly higher at 55-62% for private member clubs.

Astute financial management starts with the key information boards require to make sound decisions. Crifasi’s meticulous approach and proactive relationship with his board has helped to simplify an area that other managers can often find complex, providing a financial foundation for the long-term success and stability of NOCC.

If you want to follow in the footsteps of this top-performing manager, four-point approach to financial interaction with board members will provide an invaluable process to work from:

  • Collect and analyze the key financial information
  • Organize the financial details in ready-to-use formats that facilitate comparative analysis
  • Back up the data with detailed department analysis
  • Be ahead of the information curve
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