Lesson #9
of GGA Director Colin Burns’
31 years | 31 Lessons
features the lessons Colin learned about
interacting with members
Lesson #9
of GGA Director Colin Burns’
31 years | 31 Lessons
features the lessons Colin learned about
interacting with members
CHIEF FINANCIAL OFFICER
GOODWILL MIDDLE GEORGIA & THE CSRA
Augusta & Macon, GA
Our History
Dr. Edgar J. Helms, a Methodist minister, founded Goodwill in 1902 in Boston, MA. Dr. Helms collected used household goods and clothing in wealthier areas of the city, then trained and hired unemployed people to mend and repair the used goods. The goods were then resold, and proceeds paid the workers’ wages and were invested in the development of job training programs. The system worked, and the Goodwill philosophy of a hand up, not a hand out was born. Dr. Helms’ vision set an early course for what has become a $6.5 billion nonprofit organization with more than 165 autonomous member organizations worldwide.
Goodwill Industries of Middle Georgia, Inc. (GIMG) was founded in 1975 to serve individuals with disabilities and other special needs. Since that time, the organization has continued to grow, as illustrated by the following timeline:
1996 – Goodwill Industries of Middle Georgia, Inc. expanded its territory into Augusta, Georgia and Aiken, South Carolina, increasing the number of service counties to 35 to become Goodwill Industries of Middle Georgia and the Central Savannah River Area (CSRA).
2007 – Helms College was established in Macon with the focus of creating an educational model for Goodwill Industries nationwide to provide skills training industry certifications, degrees in high-demand middle skill occupations in the culinary arts, medical/health, automotive technology, information technology and other occupational fields that lead to meaningful jobs for individuals.
2012 – A second campus for Helms College opened in Augusta offering education in culinary arts at its School of Hospitality.
2016 – The Augusta campus began offering classes at its School of Health Services. Helms College currently offers Associate Degree and Diploma programs in culinary arts at its Macon and Augusta campuses, and health services programs for Multi-Skilled Medical Assistant and Medical Administrative Assistant certification at the Augusta campus. The key differentiator of Helms College from other learning institutions is our abundant experiential learning.
Learn more at goodwillworks.org and www.helms.edu
Goodwill Middle Georgia & the CSRA also operates Edgar’s Hospitality Group (EHG), consisting of hospitality venues in Macon and Augusta with plans to build an agri-tourism campus at Lake Oconee Georgia. To learn more about the EHG properties, visit here.
What We Believe
Goodwill Industries believes work plays a critical role in the ability of individuals to achieve desirable life outcomes. The founder of Goodwill Industries, Dr. Edgar J. Helms, believed that individuals wanted and needed an opportunity, a chance beyond charity, and this basic philosophy has set the vision for the Goodwill movement since 1902.
Mission
We build lives, families and communities one career at a time by helping people develop their God-given gifts through education, work and career services.
Values
I am proud to be Goodwill.
Service – I will practice hospitality.
Ownership – I will go above and beyond with every job I do.
Accountable – I will keep my commitments.
Respect – I will base my interactions with others on honesty and integrity.
The Role of the Chief Financial Officer
Reporting to the President/CEO, the Chief Financial Offer (CFO) will work closely with the CEO and peers to achieve GIMG’s 2025 strategic plan success measures through strategies that will enhance profitability, productivity and efficiency throughout the organization.
This key executive leadership position will lead the finance department, (annual operating budget of $55 million) with executive responsibility for budgeting, banking relationships, IT system, franchising, and mergers & acquisitions.
As member of the Goodwill Executive Leadership Team, the CFO will be expected to understand and fully embrace the faith-based, “hand up” mission of Goodwill and demonstrate daily the core values of service, ownership, accountability, and respect.
Principle Accountabilities – CFO
Plan and direct GIMG’s real estate activities, including land/building acquisitions and leasing/landlord relations. Develops all pro-forma presentations for GIMG board of director’s consideration.
Qualifications
Note: A pre-employment drug screen and background check will be required.
Salary & Benefits
Salary is open and commensurate with qualifications and experience. The company offers an excellent bonus and benefit package.
Inquiries
Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Thursday, September 30, 2021.
Please email résumé with references. Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Goodwill CFO Cover Letter” and “Last Name, First Name, Goodwill CFO Resume”) respectively to: execsearchus@ggapartners.com.
HEAD GOLF PROFESSIONAL
EXMOOR COUNTRY CLUB
Highland Park, IL
Founded in 1896 as Illinois’ third golf club, Exmoor is a private, full-service country club, located in Highland Park, Illinois, 28 miles north of Chicago. With a championship golf course designed by Donald J. Ross, Exmoor continues to fulfill its original mission – as a family club devoted to the game of golf, while offering a growing range of sports and social opportunities. Sports at Exmoor include golf, curling, tennis, swimming, ice skating, platform tennis, cross country skiing and the fastest growing sport in America — pickleball. Members of all ages enjoy a year-round schedule of exciting social activities.
The Club’s mission is to provide the finest golf, sporting, and social experiences for its community of member families and their guests all year long.
The Club maintains high standards for club governance, with an elected leadership that promotes member involvement to attain excellence in Club facilities and member services. Exmoor has earned a reputation for attentive service, modern facilities and fine cuisine. In the late 1890s, the club played an important role in establishing and growing the game of golf in the Midwest. During its 125-year history, Exmoor has hosted more than 20 national golf and curling championships. Our members have won national championships in both sports and have competed in official Olympic golf and curling competitions.
Since its founding, Exmoor members have embraced family activities with a focus on participation, skill development and good sportsmanship. As much as Exmoor values its traditions, today, the spirit of Exmoor is youthful, vibrant, and inclusive.
The Head Golf Professional reports directly to the General Manager/COO and coordinates with key management personnel on a regular basis, including the General Manager, Golf Committee, Grounds and Greens Committee, and Executive Staff. The Head Golf Professional implements the policies established by the Board of Governors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas.
The Head Golf Professional is the lead coordinator of programming and development of synergy among all golf programming, amenities, and services. It is imperative that the Head Golf Professional operate at both a tactical and strategic level, maintain financial accountability, and manage and develop all aspects of golf services. Exemplary service is key in attaining excellence in the member experience.
Driving excellence in the golf experience through training is a critical part of the position. The Head Golf Professional supervises the following positions: Professional Golf Staff, Caddie Master, Golf Merchandiser, Starter/Rangers, and other Outside Services Personnel. Candidates must assume ultimate responsibility for all golf staff, the golf shop, member lessons, special events and tournaments, while working closely with other management for any operational specifics, for course prep, and all golf events needed.
The Head Golf Professional should have a strong presence and seek to be highly visible and accessible to the membership and staff. They set the tone for consistently treating members with a first-class golf experience and communicate this expectation to the entire staff as well.
Note: A pre-employment drug screen and background check will be required.
Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.
Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, July 30, 2021.
Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Exmoor Head Golf Professional Cover Letter” and “Last Name, First Name, Exmoor Head Golf Professional”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.
For more information about Exmoor Country Club, please visit www.exmoorcountryclub.org.
In today’s world, where technology, media, and consumer demand intersect in a constant state of disruption, leadership starts with understanding and dealing with change. Henry DeLozier provides perspective on how superintendents can rise to the challenge.
Times have sure changed. Now you’re the one whom young men and women — the ones who aspire to your position one day — look to for guidance and assurance. And it’s in those hopeful faces, full of equal amounts potential and self-doubt, that your biggest challenge and the most important aspect of your job lies.
It’s called leadership. And in today’s world, where technology and media and consumer demand are intersecting in a constant state of disruption, leadership starts with effectively understanding and dealing with change. Among the biggest changes for golf course superintendents in the last decade:
If those are some of the major changes currently affecting the superintendent’s world, what might be over the horizon in terms of effective leadership qualities? From our perspective, it’s retaining your best talent. Although job-hopping in many industries has slowed this year as economic uncertainties weigh on employees, the situation could change as the economy and job market continue to improve, especially if employees aren’t feeling supported by their employer. It’s a challenge shared by your peers in organizations across the board.
“Employees crave a rewarding and purposeful workplace atmosphere. Now is the time for organizations to evaluate what is working well for their people, and what’s not resonating,” says Laine Thomas Conway of Alight Solutions, a global consulting firm. “When employees feel their employers are continually improving their offerings and working to enhance the employee experience, they are likely to remain positive and committed to their organizations, and in turn, employers can better retain top talent.”
In other words, says Tom Wilson, the CEO of Allstate Insurance: treat employees like customers. “They don’t pay you in dollars, but in hard work. That has led us to an employee choice model in the new world,” he says. Here are several tactical suggestions to help your team members:
It’s no longer enough to react to changes affecting our careers. To be an effective leader and to encourage your best players to remain part of the team, we must anticipate the next wave of change heading in our direction.
This article was authored by Henry DeLozier for Golf Course Industry magazine.
GENERAL MANAGER
MOUNT VERNON COUNTRY CLUB
Alexandria, VA
Founded in 1961, Mount Vernon Country Club is a member-owned golf and country club in Alexandria, Virginia, located 19 miles from Washington, D.C. The Club features an 18-hole championship golf course with work from golf course designers Russell Roberts, Ed Ault, and most recently, Bill Love. The course winds its way through the original forest of George Washington’s Mount Vernon farm and is enhanced by the presence of Dogue Creek, a Potomac River Chesapeake tidal tributary which lends a water hazard challenge on 14 of Mount Vernon’s 18 holes.
Mount Vernon Club is a family-friendly environment primarily focused on golf and dining. The Club offers five distinct food and beverage locations for Member’s enjoyment. The pool complex features a pool and the Barracuda Grill. The Clubhouse consists of the administrative offices, kitchen, member dining areas, lounge and banquet facilities. The Club currently benefits from a full membership with a growing wait list.
Mount Vernon Country Club Overview:
The General Manager reports to the Board and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of Directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas of the club. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results.
The General Manager coordinates all management functions and works in concert with committee chairs to assist in the development of proposed policies, programs, events, etc.
The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the internal and external marketing strategies for membership growth and member engagement is a critical part of the position. The General Manager will work with the Board to develop the current long- range plan which will include significant upgrades to the golf course and amenities.
The General Manager should have a strong presence and seek to be highly visible to the membership and staff. The General Manager sets the tone for consistently treating members with first class hospitality and is responsible for communicating these expectations to the entire staff.
Note: A pre-employment drug screen and background check will be required. The position is available August 1, 2021.
Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.
Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, June 25, 2021.
Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Mount Vernon GM Cover Letter” and “Last Name, First Name, Mount Vernon GM Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.
For more information about Mount Vernon Country Club, please visit www.mountvernoncc.org.
ASSISTANT GENERAL MANAGER
THE MINIKAHDA CLUB
Minneapolis, MN
Located minutes from downtown Minneapolis, MN, The Minikahda Club is much more than a collection of amenities. The Club experience is focused on providing superior social and recreational experiences based on the values of family, fellowship, integrity, respect, and inclusiveness.
Founded in 1898, The Minikahda Club is the oldest country club west of the Mississippi and a premier club in the region. The City of Minneapolis has grown up around Minikahda. A group of young picnickers were so impressed by the spot they found atop a hill overlooking Lake Bde Maka Ska, they acquired the land and set out to form a club for social functions and golf. The name Minikahda comes from the Dakotah, a combination of two words meaning, “by the side of the water.” The Club logo, in fact, depicts a Native American shield, similar to the artifact framed in the Clubhouse.
The Minikahda Club is a year-round full-service club with a vast offering of social, dining and sport activities. The Club has approximately 1,275 members, comprised of approximately 475 families and a single class of membership. From a financial standpoint, the Club is debt-free, has a substantial reserve fund, a waiting list for membership and is well positioned for success.
The historic Donald Ross designed golf course has played host to a number of major events including the 1916 US Open, the 1927 US Amateur, the Walker Cup in 1957, the Women’s Amateur in 1988, the Curtis Cup in 1998, and the US Senior Amateur in 2017. The course is ranked among the best in the state by Golf Digest and was ranked #102 in Golfweek’s Top classic courses in 2020.
In 2018, the classic Ross designed golf course was re-grassed, and the golf shop was replaced with a new building that provides a year-round practice facility. A modernized pool snack bar and a new lakeside bar on the second floor of the Clubhouse was also added at the same time. Currently, the Club is in the process of developing a long-term strategic and facilities master plan.
Members enjoy a variety of racket sports including tennis and paddle tennis. The tennis and paddle tennis programs are designed to appeal to newcomers and seasoned players alike. A full calendar of clinics, mixers, and socials provides ample opportunities to meet new players and make new friends.
The pool is a very popular member amenity enjoyed by all from Memorial Day to Labor Day. Located on the edge of a hill with breathtaking views of Lake Bde Maka Ska and downtown Minneapolis, members enjoy swimming programs, relaxation and dining poolside.
At the heart of Minikahda is the beloved 60,000 square foot Clubhouse. The Club offers multiple dining rooms for every gathering, from the formal Dining Room and intimate patio overlooking Lake Bde Maka Ska, to a family friendly Grille as well as 1898, the newly added adult-only bar with beautiful views of the lake and downtown Minneapolis. Multiple outdoor terraces and a deck with spectacular views highlighted by incredible cuisine prepared by our culinary team are all part of why Minikahda members and guests consider The Minikahda Club one of the best places to dine in the Twin Cities. The Club also boasts a beautiful ballroom for significant life or member events. Indoors, outdoors, big or small, whatever the need, we are humbled and honored to serve our members and guests.
The Minikahda Club Overview:
The Assistant General Manager is ultimately responsible for all clubhouse, food and beverage, aquatics, and facilities operations daily, including the general housekeeping over these areas. The Assistant General Manager is responsible for all aspects of the operation in the absence of the General Manager/COO and performs specific tasks as requested.
This managerial position works closely with, and reports directly to, the General Manager/COO, and provides quality leadership and contributes to the positive atmosphere of the Club and associated operations. He/she will also prepare annual department budgets in concert with the GM/COO.
The AGM will enhance the “club culture” and is responsible for the dissemination of hospitality, friendliness, and goodwill among members, guests and staff. His/her goal is always to help members and guests enjoy the facilities and events of the Club. In addition to building relationships with Club members, guests, and employees, he or she provides support to the respective committees and advisory groups as well. Being the “public face” of these operations with a hands-on approach and an understanding that full member and staff engagement is critical to success in this position.
The AGM consistently provides anticipatory hospitality along with superb dining and other food and beverage experiences for the Club’s membership and their guests. Alignment with the Executive Chef and Food & Beverage Director is very important to this position to ensure collaborative, innovative, harmonious relationships between front and back of house operations.
Member Services:
Employee Relations:
Financial Management:
Personnel Management:
Operational Responsibilities:
Executive Chef, Food & Beverage Director, Catering Director, Member Engagement Director, Pool, Locker Room, Housekeeping and Valet Teams.
Note: A pre-employment drug screen and background check will be required. The position is available immediately.
Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.
Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, June 23, 2021.
Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Minikahda Club AGM Cover Letter” and “Last Name, First Name, Minikahda Club AGM Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.
For more information about The Minikahda Club, please visit www.minikahdaclub.org.
GENERAL MANAGER/CHIEF OPERATING OFFICER
GRANDFATHER GOLF AND COUNTRY CLUB
Linville, NC
The history of Grandfather Golf and Country Club starts in 1885 when businessman Hugh MacRae first viewed the Linville River Valley and the rugged peaks of Grandfather Mountain. MacRae was so awestruck by the area’s natural beauty that he immediately wrote his father, Donald MacRae of Wilmington, N.C., for support to purchase a tract of land. The tract, which stretched from Pineola past Linville Gap, encompassed all of Grandfather and Grandmother Mountains, Linville Ridge, lnvershiel, part of Sugar Mountain, and what is now Grandfather Golf and Country Club.
Donald MacRae consented to the purchase, and along with a few other investors, including department store founder of Philadelphia John Wanamaker, Linville Improvement Company was formed. By 1889, Hugh MacRae had purchased a total of 15,570 acres, mostly from S.S. Lenoir, for whom the city of Lenoir is named.
The area quickly became a popular summer resort for golf and health and is a visual reminder of MacRae’s native Scotland. By 1944, Linville Company sold 3,000 acres to the Linville Resorts Property Owners Association. Included in the sale were the golf course designed by Donald Ross (creator of the Pinehurst Golf Club), Eseeola Lodge, horseback riding facilities, and the townsite of Linville. In 1952, the Linville Company was dissolved, and the remaining 11,000 acres were divided between four family members, including Mrs. Hugh MacRae, daughter Agnes MacRae Morton, as well as Agnes’ children, Agnes Morton Cocke Woodruff and Hugh Morton.
Aggie’s share of the lands included 1,958 acres in the Linville River Valley, two miles north of Linville. Having spent most of her summers growing up in Linville, her love of the High Country remained strong. Aggie, a three-time state ladies’ amateur golf champion, invested her inheritance, and – with the help of highly-respected golf course designer Ellis Maples and cofounders Hugh Morton, her brother, and John Williams, their friend – her vision turned to reality with the opening of Grandfather Golf and Country Club in 1968, where friendly amenities surround some of the best mountain golf in the world.
Vision Statement: “To be one of the pre-eminent, family-oriented clubs in the Southeast.”
The General Manager (GM) has total operational responsibility for the club and reports to the president of the club, who also chairs the board of directors. The GM oversees a country club with two golf courses, multiple dining venues, and a broad array of other amenities. Further, the GM has comparable responsibilities to a city or county manager as it pertains to overseeing all aspects of the incorporated municipality of Grandfather, including managing common property and infrastructure, maintaining roads, operating a state-regulated water/sewer utility, and providing security services. Finally, the GM directs a real estate operation that markets and sells residential properties within the village and that supports the attraction of new members.
Primary Responsibilities
Direct Reports
Core Leadership Competencies
Candidate Qualifications
Note: A pre-employment drug screen and background check will be required. The position is available August 1, 2021.
Salary & Benefits
Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package.
Inquiries:
IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, May 12, 2021.
Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Grandfather GM/COO Cover Letter” and “Last Name, First Name, Grandfather GM/COO Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.
For more information about Grandfather Golf & Country Club, please visit www.grandfatherclubnc.com.
GENERAL MANAGER
TURTLE POINT YACHT & COUNTRY CLUB
Killen, AL
Founded in 1961, Turtle Point Yacht & Country Club is a member-owned club in Killen, Alabama, and recognized as one of Alabama’s best kept secrets. Turtle Point is one of those pleasant surprises that one finds from time to time; complete with clubhouse, golf course, tennis courts, and marina, the Club exudes Southern charm.
Not only is the golf course exceptional, but the Club’s location on the banks of the Tennessee River makes it a unique and special destination in and of itself. Blessed by its location, membership, and staff, Turtle Point is an experience that is unmatched in the Southeast. After one visit, we’re certain that you will agree.
Designed by famed architect Robert Trent Jones, Sr., the 18-hole golf course is ranked 4th best in Alabama by Golf Digest and has been the host site of the SEC Championship, the State Amateur Championship, the Southern Amateur as well as other notable events over its 50 plus year history.
The Club’s tennis facility includes 6 immaculately maintained all-weather Laykold hard courts with water views. The pool complex includes a large “L” shaped pool, a toddler wading pool, an extensive deck and Cabana with showers and bathroom facilities, as well as a snack bar with covered dining areas. The clubhouse consists of the administrative offices, kitchen, member dining areas, lounge, and banquet facilities. The Marina offers eighteen 60′ covered slips, eighteen 40′ covered slips, ten 24′ covered slips, sixteen open sailboat and ski boat slips, and twelve personal watercraft slips.
Turtle Point Yacht & Country Club Overview:
The General Manager reports to the Board and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of Directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results.
The General Manager coordinates all management functions and works in concert with committee chairs in assisting them in the development of proposed policies, programs, events, etcetera.
The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the internal and external marketing strategies for membership growth and member engagement is a critical part of the position.
The General Manager should have a strong presence and seek to be highly visible to the membership and staff. They set the tone for consistently treating members with first class of hospitality and communicate this expectation to the entire staff as well.
Note: A pre-employment drug screen and background check will be required. The position is available March 1, 2021.
Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.
IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Monday, March 15, 2021.
Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Turtle Point GM Cover Letter” and “Last Name, First Name, Turtle Point GM Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.
For more information about Turtle Point Yacht & Country Club, please visit tpycc.org.
In the wake of COVID-19 business must go on, so too must budgets be developed and approved to give clubs and their managers a roadmap for next year’s operations. Here are five important steps to consider when preparing your 2021 budget. This article was authored by Henry DeLozier for Golf Course Industry magazine.
Budget preparation, even with its strict adherence to unvarnished numbers, is always an inexact and fluid exercise. It’s an amalgam of recent and projected performance in the context of long-range and short-term goals and objectives, all of which could be influenced by internal factions guided by self-interest. And that’s in the best and most predictable of times. Not exactly what budget preparers at clubs are currently facing.
In the wake of COVID-19, if you ask managers, directors and owners to forecast how their club will perform next year, you’re likely to get a range of answers, including what may be the most honest: “I haven’t the foggiest idea.” But as business must go on, so must budgets be developed and approved to give clubs and their managers a roadmap for next year’s operations.
How do you plan for the unknown? Here are five important steps to consider when preparing your 2021 budget:
Savvy superintendents use their agronomic plans as a pilot uses a flight plan. The agronomic plan includes the superintendent’s clearly stated outcomes or objectives (destination) along with clearly defined processes, systems and procedures (altitude, speed and course).
The contents of a thorough agronomic plan include goals and objectives, a staffing plan and organization of management, fertility, arboreal and irrigation plans, and line-item budget analysis and descriptions of the financial components of the plan.
Describe the results you intend to achieve. Your plan paints a vivid picture of what you believe is possible and what results will be contingent on factors beyond your control.
Making sure your accounting manager fully understands the agronomic plan and gaining his or her support for your plans and how you intend to achieve them is essential to a successful budget any year. But current circumstances that may limit resources, disrupt supply chains and affect how your team operates on a day-to-day basis make this understanding and support even more critical.
Mix in members’ expectations for course conditions and there is every reason to think your 2021 budget will require more specific collaboration than most golf course maintenance budgets normally receive. Your accounting department allies are critical to a successful agronomic plan and its approval.
When faced with challenging problems in an environment where the unknown competes with the known, many managers rely on a process known as a decision tree to map the various risks and potential outcomes and ultimately predict their chances for success. Because of the uncertain times, superintendents need to show stakeholders what is needed and intended within the 2021 budget.
A note of guidance: a GGA Partners global study of members’ expectations amid the pandemic found that members are unsupportive of diminished or deteriorating standards of care and upkeep for their clubs’ facilities. Members and golfers will continue to pay dues provided that established standards of excellence are maintained.
Sound budgeting normally relies on a zero-based approach. However, multiple uncertainties require that superintendents use established norms for budget assumptions. From these historic patterns, one is wise to contemplate — and budget — line-by-line variances from established norms. Among the wild-card projections for 2021 costs will be labor, fuel, chemicals and pesticides.
Labor costs will remain uncertain as access to workers who want to work and whose medical conditions allow them to will influence the labor pool and one’s access to it. Chemicals and pesticides will likely show volatile swings subject to supply-chain influences and may require superintendents to rely less on just-in-time deliveries and maintain larger than normal on-site inventories.
Quarterly budget updates that identify aspects of the budget in need of a mid-course correction are recommended. Proactively gather and inform decisionmakers where changes are occurring and where adjustments are needed. Keep ahead of rapidly changing — and changeable — circumstances. All involved will appreciate your ahead-of-the-curve approach and make better decisions as a result.
If you’re thinking about adding or enhancing a practice area at your course, here are some things to keep in mind. This article was authored by Henry DeLozier for Golf Course Industry magazine.
Searching for a silver lining to a pandemic is mostly a fool’s errand. But many golf courses fortunate enough to stay open during the last five months have found something for which to be thankful: Thousands of golfers and would-be golfers are discovering (and rediscovering) a love for the game.
In many places, their affection is being stoked by short-game practice areas that are introducing new players to golf and giving more experienced players a place to hone their games, all the while boosting incremental revenues.
Bradley Klein, a veteran golf travel, history and architecture journalist and Golf Course Industry columnist, observes that the role of short-game practice areas is evolving. “Time constraints were the initial impetus, but that’s changed of late.” He says the trend is toward “more fun, family-friendly” areas that also provide practice opportunities for serious golfers. “They also constitute efficient use of land.”
What’s more, in this era of social distancing, short game areas are a safe space for youngsters to learn the game while socializing and exercising, according to Jan Bel Jan, president of the American Society of Golf Course Architects. She believes the trend will continue to gain momentum. “Short game improvement areas provide benefits to seasoned golfers, promote a welcoming introduction to golf for adult beginners and help courses remain competitive with other area facilities,” she says.
Pinehurst Resort injected new credibility for areas dedicated to the short game and demonstrated its revenue potential when it opened The Cradle — nine holes, all par threes, measuring 789 yards and covering 10 acres — in September 2017. In the last three years, The Cradle has hosted more than 100,000 rounds while becoming one of Pinehurst’s most popular courses.
If you’re thinking about adding or enhancing a practice area at your course, here are some things to keep in mind.
Know your customer.
New practice, training and game-improvement facilities require planning, which starts with understanding the type of player you want to attract. What skill levels will you prioritize? What will be the hours of operation? How will you price access? Member surveys and information exchange sessions with golfers will help you better understand your target audience’s needs and expectations.
Don’t get sloppy.
“Serious design, with interesting greens contours and variety of tee shots” are keys to effective planning, Klein says. “It has to be run like a real golf course and not like a sloppy afterthought.”
Make it fun.
Jim Wyffels, director of operations at Spirit Hollow Golf Club in Burlington, Iowa, is an innovative thinker when it comes to making golf fun. Spirit Hollow’s Shankopotamus Golf Academy, which features TopTracer technologies, was designed with two goals in mind, Wyffels says. “The first was to create an additional amenity for our stay-and-play guests in the evening and during inclement weather. The second was to create a new revenue stream in the evening and during winter months that would target our local market. Our plan was to create a fun, game-like family atmosphere where all age groups and skill levels, including non-golfers, could be entertained.”
Keep your superintendent in the loop.
How will the golf course superintendent maintain the short-game area? Engage the superintendent to ensure design characteristics that can be efficiently and cost-effectively maintained. Concerns such as adequate turning radii, slopes that can be consistently cut and safely navigated by staff, and shapes that match existing terrain on the adjacent golf course are planning priorities. Bel Jan advises planners to be mindful of optimizing drainage, building putting surfaces to established standards and minimizing shade impacts to enable turf recovery.
COVID-19 really has no upside; it has wreaked havoc in unprecedented ways. But if a crisis of its proportions has encouraged more people to take to the course, and prompted golf managers and leaders to think more innovatively about amenities like short courses and practice areas, then it has left something of value in its wake.