September 2020 - GGA Partners

GENERAL MANAGER
MARIETTA COUNTRY CLUB
Kennesaw, GA

The Club:

Founded in 1915, Marietta Country Club is a member-owned club in Kennesaw, Georgia, located 28 miles from downtown Atlanta. The Club features 27 spectacular holes of Robert Cupp-designed golf, offering challenging risks and rewards for golfers of all skill levels. Set on historic Civil War era farmland, the Club’s “three nines” yield vistas of Kennesaw Mountain, beautiful lakes, ponds, and streams.

The Tennis facility includes 8 immaculately maintained HydroCourt clay courts and 4 all-weather Laykold hard courts. The Club has a Fitness facility including a weight room, locker rooms, and a group fitness room. The Pool complex includes the pool and snack bar. The Clubhouse consists of the administrative offices, kitchen, member dining areas, lounge and banquet facilities.

Marietta Country Club Overview

1138 members (Golf: 724, Other: 308)
Initiation fee (Resident Member Golf: $30,000)
Annual Dues (Golf: $6,696)
$9.60M Gross volume
$4.50M Annual dues
$3.40M F&B volume
$4.70M Gross payroll
160 Employees in-season; 110 off-season
11 Board members
Average age of members is 58

The General Manager Position:

The General Manager reports to the Board and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results.

The General Manager coordinates all management functions and works in concert with committee chairs in assisting them in the development of proposed policies, programs, events, etcetera.

The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the internal and external marketing strategies for membership growth and member engagement is a critical part of the position.

The General Manager should have a strong presence and seek to be highly visible to the membership and staff. They set the tone for consistently treating members with first class of hospitality and communicate this expectation to the entire staff as well.

Important Individual Characteristics:

A naturally enthusiastic personality and passion for the club management profession.
A natural leadership style which promotes staff and membership engagement.
Ability to act as a thought partner with the board and committees.
The ability to communicate effectively, both verbally and in writing.
Disciplined follow-through to ensure the vision and goals of the Club come to fruition.
Ability to cultivate a high-level of member services and satisfaction.
Possess a strong understanding of top-notch food and beverage experiences for Club members and guests.
Effective fiscal management through delivery of actual operational and capital results in alignment with approved budgets.
Maintain a high level of visibility to members and staff as the face of the Club.
Understands the importance of digital communication and can utilize web and social media tools to communicate with the staff and membership.
Ability to develop a dedicated team with a shared vision.

Candidate Qualifications:

A minimum of 5 years of progressive leadership and management experience in a private club environment. Current Assistant General Managers or Clubhouse Managers at well-recognized clubs, with verifiable records of achievement will also be considered.
A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
Certified Club Manager (CCM) designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available September 29, 2020.

Salary & Benefits:

Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, October 14, 2020.

Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Marietta GM Cover Letter” and “Last Name, First Name, Marietta GM Resume”) respectively to: execsearchus@ggapartners.com. Please e-mail resume with references.

For more information about Marietta Country Club please visit www.mariettacountryclub.org.

In the wake of COVID-19 business must go on, so too must budgets be developed and approved to give clubs and their managers a roadmap for next year’s operations. Here are five important steps to consider when preparing your 2021 budget. This article was authored by Henry DeLozier for Golf Course Industry magazine.

Budget preparation, even with its strict adherence to unvarnished numbers, is always an inexact and fluid exercise. It’s an amalgam of recent and projected performance in the context of long-range and short-term goals and objectives, all of which could be influenced by internal factions guided by self-interest. And that’s in the best and most predictable of times. Not exactly what budget preparers at clubs are currently facing.

In the wake of COVID-19, if you ask managers, directors and owners to forecast how their club will perform next year, you’re likely to get a range of answers, including what may be the most honest: “I haven’t the foggiest idea.” But as business must go on, so must budgets be developed and approved to give clubs and their managers a roadmap for next year’s operations.

How do you plan for the unknown? Here are five important steps to consider when preparing your 2021 budget:

1. Rely on a sound agronomic plan.

Savvy superintendents use their agronomic plans as a pilot uses a flight plan. The agronomic plan includes the superintendent’s clearly stated outcomes or objectives (destination) along with clearly defined processes, systems and procedures (altitude, speed and course).

The contents of a thorough agronomic plan include goals and objectives, a staffing plan and organization of management, fertility, arboreal and irrigation plans, and line-item budget analysis and descriptions of the financial components of the plan.

Describe the results you intend to achieve. Your plan paints a vivid picture of what you believe is possible and what results will be contingent on factors beyond your control.

2. Review the budget with your accounting manager.

Making sure your accounting manager fully understands the agronomic plan and gaining his or her support for your plans and how you intend to achieve them is essential to a successful budget any year. But current circumstances that may limit resources, disrupt supply chains and affect how your team operates on a day-to-day basis make this understanding and support even more critical.

Mix in members’ expectations for course conditions and there is every reason to think your 2021 budget will require more specific collaboration than most golf course maintenance budgets normally receive. Your accounting department allies are critical to a successful agronomic plan and its approval.

3. Use a decision tree to clarify options.

When faced with challenging problems in an environment where the unknown competes with the known, many managers rely on a process known as a decision tree to map the various risks and potential outcomes and ultimately predict their chances for success. Because of the uncertain times, superintendents need to show stakeholders what is needed and intended within the 2021 budget.

A note of guidance: a GGA Partners global study of members’ expectations amid the pandemic found that members are unsupportive of diminished or deteriorating standards of care and upkeep for their clubs’ facilities. Members and golfers will continue to pay dues provided that established standards of excellence are maintained.

4. Estimate operational costs based on historic norms.

Sound budgeting normally relies on a zero-based approach. However, multiple uncertainties require that superintendents use established norms for budget assumptions. From these historic patterns, one is wise to contemplate — and budget — line-by-line variances from established norms. Among the wild-card projections for 2021 costs will be labor, fuel, chemicals and pesticides.

Labor costs will remain uncertain as access to workers who want to work and whose medical conditions allow them to will influence the labor pool and one’s access to it. Chemicals and pesticides will likely show volatile swings subject to supply-chain influences and may require superintendents to rely less on just-in-time deliveries and maintain larger than normal on-site inventories.

5. Keep stakeholders informed.

Quarterly budget updates that identify aspects of the budget in need of a mid-course correction are recommended. Proactively gather and inform decisionmakers where changes are occurring and where adjustments are needed. Keep ahead of rapidly changing — and changeable — circumstances. All involved will appreciate your ahead-of-the-curve approach and make better decisions as a result.

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Month: September 2020

Executive Search: General Manager at Marietta Country Club

Budgeting Must Go On

1. Rely on a sound agronomic plan.

2. Review the budget with your accounting manager.

3. Use a decision tree to clarify options.

4. Estimate operational costs based on historic norms.

5. Keep stakeholders informed.

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