Month: February 2022

CMAA 2022 World Conference and Club Business Expo

Date:

Welcome to the #CMAA2022 Hub!

Every year, the CMAA World Conference & Club Business Expo offers valuable learning and development opportunities for club management professionals to grow their skills and knowledge, connect with industry professionals, and explore the latest innovations and best practices. As a longstanding Business Partner of  CMAA and proud conference sponsor, we’ve assembled some helpful learning materials and resources for club leaders attending the conference.

Our Partnership with Club Management Association of America

GGA Partners’ collaboration with CMAA dates to 2012. In the years since, the firm has extended support to several CMAA programs, facilitating educational events and providing industry-leading research to strengthen club management. GGA supports various CMAA activities, including the World Conference on Club Management, Business Management Institute Leadership Principles (BMILP), and the Leadership/Legislative Conference. 

Meet the GGA Team

Visit the GGA Partners booth (#1132) on February 21 and 22 to connect with our club experts, learn about our latest insights and resources, and discuss how we can assist your club with its business goals.

Click each name to learn more:

           

           

Schedule of GGA Partners Sessions and Events

Our Recent Insights

Share your Perspective  

The 2021 Club Leaders Survey, a GGA Partners research survey administered in partnership with CMAA, explores recent trends and reactions within the club industry, serving as a contemporary update on the pressing needs of club leaders across the country.

We invite you to share your perspective and participate in the survey. Individual responses to this survey will be kept in strict confidence and the results will be reported in an aggregate format.

Complete the Survey

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. 

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GGA Partners 2022 Outlook

Date:

As we near the two-year mark of the pandemic, global economies have rebounded from the volatility of mid-2020 and 2021. Yet, private clubs, resorts, golf courses and residential communities have entered a “new normal”—one that’s difficult to predict.

To help clubs anticipate and respond to these changes, we break down five key trends that emerged from 2021 and explore their potential impact on the private club segment in 2022:

 

    • Governance – Club members are demanding more from the Boards of clubs they join. Club leaders must manage members’ expectations, evolve governance standards and drive towards increased institutional transparency.
    • Amenities and Services – The pandemic resulted in a paradigm shift in how members view and experience amenities and services at their clubs. As lifestyles and working environments transformed over the past two years, so to have preferences for the amenities and services member desire. 
    • Talent – Business leaders recognize talent as one of the most important sources of value. Human resource challenges and talent shortages continue to challenge hiring efforts. What new approaches should club leaders consider to attract and retain talent?
    • Membership Dues – Increasingly, clubs must create sustained outcomes for membership dues and joining fee structures in response to external factors. How can clubs navigate shifts in utilization rates, rising inflation and find balance in pricing? 
    • Business Strategy – Clubs will need to take a 360-degree view of existing operational frameworks, conducting scenario analyses, combing through operational and financial data, identifying the potential risks, and evaluating their impact on the organization. Clubs looking to enhance their organizational agility in 2022 and beyond may want to start by revisiting five key areas: operations, membership, utilization, capital and communications and branding.

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Get in touch

For more information, please contact us.

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